Second Nature: Design to Grab Attention in Seconds

Second Nature: Design to Grab Attention in Seconds

Session Type(s): Training

Training Tag(s): Basic Online Organizing

Starts: Saturday, Jul. 16 2:30 PM (Eastern)

Ends: Saturday, Jul. 16 3:45 PM (Eastern)

Why’d you stop and like that article in your Facebook feed? What made you notice that billboard? Why do you love reaction gifs? In an ever-growing world of stimuli, what are some tricks you can use to capture attention for your page, your cause or your candidate? Learn how artists throughout history have taken advantage of human behavior to grab your attention and keep it. We’ll cover how humans process visual information and how design can help motivate people to action. This training will cover the basics of photo-based design and help you improve the visuals of your cause, campaign or business.

This training is for both beginners and intermediate designers/communication professionals who want to improve their design and communication skills.


Candice Dayoan


Candice is an award-winning Vice President of Creative for 50+1 Strategies, a civic engagement, campaign strategy, management, and community mobilization consulting firm based in Oakland, CA. In 2019, she was honored by the American Association of Political Consultants as a Top 40 under 40 Winner. She specializes in print design and has won several national awards for her logo, billboard, and mailer designs.

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