Saving Millions with Earned Media: How to Organize Kick-Ass Press Events and Get Your Campaign Covered

Saving Millions with Earned Media: How to Organize Kick-Ass Press Events and Get Your Campaign Covered

Session Type(s): Training

Training Tag(s): Communications

Starts: Thursday, Jul. 14 1:00 PM (Central)

Ends: Thursday, Jul. 14 2:15 PM (Central)

Room: 102

Back by popular demand! Earned media can be one of the most important (free) resources on your campaign, especially if you are strapped for cash. Our exercise-based curriculum will help you learn hands-on how to plan and execute a great press event—and generate thousands of dollars in media for your campaign.

This training is good for beginners and more advanced participants. We’ll cover the basics and go more in-depth with case studies.

Trainers

Marissa Barrow

Marissa has had an interest in politics before she could spell the word, and spent her first all-nighter watching Florida switch colors on CNN in 2000 as a ten-year-old. In 2008, she was one of the youngest delegates to the Texas State Democratic Convention. While earning her Bachelor’s degree at Louisiana State University, she worked as a radio reporter for LSU’s daily newspaper, The Daily Reveille, and rose to become the managing editor of digital media. She spent the summer of 2011 interning at the Democratic National Committee’s new media department. In the 2012 election cycle, Marissa served as the communications director for a state senate campaign in North Texas.