Issues that Matter, Brands that Inspire: Action Branding 101 [Voter Pick]

Issues that Matter, Brands that Inspire: Action Branding 101 [Voter Pick]

Session Type(s): Training

Training Tag(s): Communications

Starts: Friday, Jul. 15 4:00 PM (Central)

Ends: Friday, Jul. 15 5:15 PM (Central)

Room: 104

How can we as campaigners learn from the traditional branding world to develop cult followings around the social issues we care most about? Introducing Action Brands, built by campaigners, for campaigners. Action Brands have the unique ability to unite a community around a common identity and provide a sense of belonging, while also motivating community members to get more involved. This training will walk you through how to create brands that are authentically ownable by members of your community. You’ll leave with an actionable toolkit you can use to name and brand your own campaigns.

This is an introductory training. No prior experience in branding is necessary, but experience in communications is a plus.

Trainers