Engage Young People with Your Campaign: Best Practices and Test-Driven Lessons from the Alliance for Climate Education and ShareProgress

Engage Young People with Your Campaign: Best Practices and Test-Driven Lessons from the Alliance for Climate Education and ShareProgress

Session Type(s): Training

Training Tag(s): Advanced Online Organizing

Starts: Thursday, Jul. 14 1:00 PM

Ends: Thursday, Jul. 14 2:15 PM

Room: 101

Since 2008, the Alliance for Climate Education has engaged more than 2 million young people. ACE recently launched a digital youth climate action campaign powered by a social automation platform: the Get Loud Challenge. Since launch, more than 130,000 young people from all 50 states have signed up, growing their mobile subscriber list by more than 60 percent, and tracked 265,000 new actions. ACE worked with ShareProgress to run a series of tests to find effective ways of using social media advertising and interactive web experiences to engage young people on climate change. Join us to learn best practices for working with younger audiences, both online and offline, and understand how to use testing with paid social to evaluate messaging and tactics.

This training is intended for anyone familiar with digital campaigning and interested in engaging young people.

Trainer

Sandhya Anantharaman

Sandhya Anantharaman is a Co-Director of the Universal Income Project, where she works to build progressive California strategy for universal basic income. Sandhya leads the Universal Income Project grassroots organizing work, working with hundreds of artists, writers, technologists, and activists to build support for the policy.

Sandhya got her start in politics as a grassroots organizer on the Obama campaign, proceeding to work on Democratic campaigns for Senate, Governor, and Georgia state legislative races. She’s worked with major digital advocacy organizations on analytics and experiments, most recently at Color of Change, and trains on analytics with Wellstone.