Changing the World One Story at a Time

Changing the World One Story at a Time

Session Type(s): Training

Training Tag(s): Communications

Starts: Thursday, Jul. 14 11:30 AM (Eastern)

Ends: Thursday, Jul. 14 12:45 PM (Eastern)

Last year, California Gov. Jerry Brown signed into law an aid-in-dying bill that had been defeated six times before. This was in large part thanks to 29 year old Brittany Maynard, a terminally ill woman who used her last days to advocate for the cause. Thanks to Brittany and her husband Dan Diaz, we were able to recruit and train others to use the power of their experience to create dialogue and understanding on an issue as complex, divisive and difficult to broach as death and dying. Join us for a look at lessons learned in recruiting, training and maintaining the best storytellers and the most effective ways to maximize their impact in all aspects of a grassroots campaign.

This training is geared toward the more seasoned staffer who has some experience working with storytellers and can benefit from lessons learned. Ideal for those who have the capacity to coordinate between members of communications, fundraising and outreach staffs.