All About Email: Best Practices for an Effective Email Program
Session Type(s): Training
Training Tag(s): Basic Online Organizing
Starts: Saturday, Jul. 16 2:30 PM (Eastern)
Ends: Saturday, Jul. 16 3:45 PM (Eastern)
Room: 100
Want to improve your non-profit or campaign’s engagement? Wondering about best practices for writing advocacy and donation emails? Join us for a training on email best practices! This training is for non-profit or campaign staffers who are in charge of their first mass email program. Prior mass email writing knowledge is helpful but not required.
Trainers
Drew Hudson
Drew has been an organizer and activist for more than 20 years – mostly with climate justice and environmental groups. In 2008, he left a good job in Vermont to work with MoveOn during the Democratic Primary. He went on to work for Democratic candidates and aligned initiative campaigns from California to North Carolina. In 2010, he started PowerThru Consulting to help progressive candidates and campaigns use digital tools to build bigger, better field campaigns and win. These days he works with our clients to protect endangered species, fight fracking, Divest from fossil fuels and more. In his spare time he’s founding his fifth new non-profit and serves on the board at VPIRG. In addition to politics, he likes cooking, cats (the internet and the real kind), hiking, whisky and dancing. Bonus points if you mix 2 or more.
Laura Packard
Laura Packard is a digital/new media and communications strategist, health care advocate, and small business owner in Denver. She is a stage 4 cancer survivor, founder of Health Care Voices, a non-profit organizing adults with serious medical conditions, and executive director of Health Care Voter. Laura also serves on the board of Blue Digital Exchange, a trade association of progressive digital consultants and staffers.
Laura has been blocked by President Trump on Twitter, thrown out of her (former) U.S. Senator’s town hall for asking him about his health care record, and reached millions of people online across the country with her story while fighting to protect our health care.