Session Type(s): Training
Training Tag(s): Advanced Online Organizing
Starts: Thursday, Jul. 16 3:45 PM (Mountain (no DST))
Ends: Thursday, Jul. 16 5:00 PM (Mountain (no DST))
Room: 224 B
Email remains the medium of choice for digital organizers to communicate with their list. But your members only spend a fraction of their day in their inboxes. We have multiple studies showing that users who see Facebook ads are more likely to donate to a fundraising email. By communicating with your email list with Facebook ads, you can improve email performance—even on a small budget. In this session, we’ll present a step-by-step guide to building and analyzing a campaign around this cost-effective tactic.
Kirin Jessel is a Senior Strategist at Trilogy Interactive, where she manages digital campaigns. Kirin joined Trilogy Interactive in May 2013 from Organizing for America, where she worked as a field organizer in Denver, Colorado.
Many of you are asking about Netroots Nation 2021 plans. We’re happy to report that #NN21 WILL happen, but we haven’t yet announced our plans for dates and format. As we keep a close eye on the latest COVID-19 developments and weigh our options, know that we are doing so to ensure that NN21 is safe and accessible for as many people as possible. Check back in April for more details, and make sure you’re on our email list for announcements.