Small-scale Facebook Campaigns for Better Email Performance

Small-scale Facebook Campaigns for Better Email Performance

Session Type(s): Training

Training Tag(s): Advanced Online Organizing

Starts: Thursday, Jul. 16 3:45 PM

Ends: Thursday, Jul. 16 5:00 PM

Room: 224 B

Email remains the medium of choice for digital organizers to communicate with their list. But your members only spend a fraction of their day in their inboxes. We have multiple studies showing that users who see Facebook ads are more likely to donate to a fundraising email. By communicating with your email list with Facebook ads, you can improve email performance—even on a small budget. In this session, we’ll present a step-by-step guide to building and analyzing a campaign around this cost-effective tactic.

Trainers

Kirin Jessel

Kirin Jessel is a Senior Strategist at Trilogy Interactive, where she manages digital campaigns. Kirin joined Trilogy Interactive in May 2013 from Organizing for America, where she worked as a field organizer in Denver, Colorado.