Problem, Platform, Program: Developing a Successful Campaign Strategy for Issue Advocacy

Problem, Platform, Program: Developing a Successful Campaign Strategy for Issue Advocacy

Session Type(s): Training

Training Tag(s): Basic Online Organizing

Starts: Saturday, Jul. 18 11:30 AM (Eastern)

Ends: Saturday, Jul. 18 12:45 PM (Eastern)

So you want to make a difference. Now what? This training will help you develop a common vocabulary and methodology to put together a winning campaign strategy. We’ll help you define the problem you’re working to solve, develop a long-term vision for “how the world should work” and figure out the specific social change you’re working to create. We’ll share real world examples of this framework in action from our successful campaign to ban fracking in New York state and our ongoing work to stop the overuse of antibiotics on factory farms. Then, we’ll apply our framework to your ongoing campaigns to deepen your understanding. We’ll work through these examples together from top to bottom and bottom to top to double-check that your campaign strategy hangs together.


Lucy Sedgwick


Lucy Sedgwick is the Training Director for the Progressive Change Campaign Committee where she coordinates trainings for hundreds of candidates running at the local, state, and federal level. Prior to this, Lucy served as the Associate Director of the Training Center of The Public Interest Network, where she oversaw internal trainings for their 500+ staff. Previously, Lucy worked as an Assistant Organizing Director for Green Corps, the Field School for Environmental Organizing. In this position, Lucy helped to run their classroom training, directly managed several teams of organizers, and developed and led field campaigns on behalf of partner organizations, including Green Corps’ successful partnership with New Yorkers Against Fracking to convince Governor Cuomo to ban fracking in New York State. Lucy received a bachelor’s degree from Brown University and resides in Denver, Colorado with her wife Charley and lab mix Perseus.

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