Master Class: ActBlue

Master Class: ActBlue

Session Type(s): Training

Training Tag(s): Master Class

Starts: Saturday, Jul. 18 4:30 PM (Eastern)

Ends: Saturday, Jul. 18 5:45 PM (Eastern)

Room: 226 C

The Master Class program is focused on the specific tools that organizers use every day, and helping intermediate users become efficient, effective power users. Feel free to bring tool-specific questions to the session.

Learn how to be a digital fundraising expert using ActBlue’s technology for campaigns, ballot initiatives, and C4s. We’ll teach you everything you need to get the most out of your digital fundraising program, including how to create custom, designed contribution forms and how to manage your donor data. Then we’ll teach you how to optimize your program, covering topics like: mobile conversions, Express Lane optimization, and building and retaining a recurring donor program.


Kiersten Arnoni

Kiersten Arnoni

Kiersten is on the political outreach team at ActBlue, responsible for making sure campaigns and committees are using ActBlue and using it most effectively for their digital fundraising! She works mainly with statewide campaigns, PACs and C4s.

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