Face It: Design to Hack Peoples’ Minds

Face It: Design to Hack Peoples’ Minds

Session Type(s): Training

Training Tag(s): Basic Online Organizing

Starts: Saturday, Jul. 18 11:30 AM (Eastern)

Ends: Saturday, Jul. 18 12:45 PM (Eastern)

Room: 224 B

Ever wonder why certain ads, mailers and other creative designs attract you more than others? It’s a question that designers ask themselves every day. Learn about how artists have been focusing on human faces since the dawn of “political ads,” why it works and how you can use this to improve your own design. Delve into the psychology of how humans recognize visual information and learn how to utilize the way we react with our world to attract more people to your message. This training will cover the basics of photo-based design and help you improve the visuals of your cause, campaign or business.

Trainer

Candice Dayoan

candice.dayoan

Candice is an award-winning Vice President of Creative for 50+1 Strategies, a civic engagement, campaign strategy, management, and community mobilization consulting firm based in Oakland, CA. In 2019, she was honored by the American Association of Political Consultants as a Top 40 under 40 Winner. She specializes in print design and has won several national awards for her logo, billboard, and mailer designs.

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