Session Type(s): Training
Training Tag(s): Testing/Optimization
Starts: Thursday, Jul. 16 9:00 AM
Ends: Thursday, Jul. 16 10:15 AM
Room: 229 B
In recent years, using A/B testing to drive more actions from email campaigns has become a common best practice amongst digital campaigners. But most people haven’t yet cracked the nut on how to use A/B testing to increase a campaign’s virality and reach a wider audience beyond their existing email list.
In this training, we’ll explain what virality actually is, show you how you can use website and social media A/B testing to increase it, and go over some real examples of how organizations have done this. We’ll conclude with a workshop where you’ll have a chance to optimize your own simulated campaign and make it go viral.
Jim Pugh is the founder and CEO of ShareProgress, a social-good startup that’s helping progressive organizations use the power of data and technology to grow their base and win their campaigns. He is a co-founder of the Universal Income Project, and previously served as the Director of Analytics and Development for President Obama’s Organizing for America (OFA) and the Democratic National Committee. Jim has a Ph.D. in distributed robotics from the Swiss Federal Institute of Technology in Lausanne, Switzerland.