Acquisition 102: So You Want to Grow Your List? Now What?
Session Type(s): Training
Training Tag(s): Advanced Online Organizing
Starts: Thursday, Jul. 16 10:30 AM (Mountain (no DST))
Ends: Thursday, Jul. 16 11:45 AM (Mountain (no DST))
Room: 224 A
Maybe your boss has agreed to spend money on adding users to your list. Or maybe they haven’t agreed yet, but you want to present decision makers at your organization with a real plan to grow your community. Either way, this session is for you. We’ll explore what steps you need to take to begin running an acquisition campaign, what paid and unpaid options are available to you to acquire new users, how you can handle all of the new users that you have acquired, and how you can track the performance of those users to demonstrate a return on your investment. We will move you through the process of making a plan and share case studies of successful acquisition campaigns.
Trainers
J.D. Bryant
J.D. Bryant is a political junkie & digital strategist working for 270 Strategies in Chicago. His experience includes work with Obama for America, the 2013 Presidential Inaugural Committee, Organizing for Action, and Quinn for Illinois.
Tracy Rohrbach
Tracy Rohrbach is an Email Strategist with 270 Strategies. She was a Digital Director on a Congressional campaign in 2012 — over the course of the campaign she grew the email list by more than 30% and raised over $1 million online. Tracy works with 270’s political and non-profit clients to craft successful email programs.