Vision, values, voice: Building powerful messages to win

Vision, values, voice: Building powerful messages to win

Session Type(s): Training

Training Tag(s): Communications

Starts: Thursday, Jul. 17 10:30 AM

Ends: Thursday, Jul. 17 11:45 AM

Room: 321

If you’ve read anything on political messaging lately, you know you’re supposed to be talking about values and perfecting the art of storytelling. But what does that mean? This workshop provides concrete structures for building powerful and resilient values-based messages that will take on tough issues and cut through the communications clutter. Based on communications theory and research and the experience of advocates and activists around the country, our values-based approach will help communicators think through their messaging strategy, segment audiences and identify concise, effective language to move your issue forward.

Trainers

Julie Fisher-Rowe

Julie Fisher-Rowe

Julie Fisher-Rowe is Senior Framing Messaging Coordinator at The Opportunity Agenda, a communications, research, and policy organization dedicated to building the national will to expand opportunity in America. She has over 15 years of experience working with non-profit groups on communications strategy, messaging, framing and media outreach. Julie has worked on issues ranging from affordable housing, community development, to family support, and the arts. Julie has also led successful efforts around brand development, public service announcement campaigns, and strategic communications planning.

At The Opportunity Agenda, Julie oversees the organization’s strategic framing work, translating communications research and theory into practical messaging strategies for advocates and activists. In this role, she works with groups across the country to identify opportunities to build public support for social justice issues and policies.

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Alan Jenkins

Alan Jenkins

Alan Jenkins is Executive Director of The Opportunity Agenda. He was previously Director of Human Rights at the Ford Foundation, managing grantmaking in the United States and eleven overseas regions. His prior positions include Assistant to the Solicitor General at the U.S. Department of Justice, where he represented the United States government in constitutional and other litigation before the U.S. Supreme Court, and Associate Counsel to the NAACP Legal Defense and Educational Fund, where he defended the rights of low-income communities facing exploitation and discrimination. He is a frequent commentator in broadcast and print media, including MSNBC, CNN, the New York Times and the Huffington Post.

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