Master Class: Google AdWords & Analytics

The Master Class program is focused on the specific tools that organizers use every day, and helping intermediate users become efficient, effective power users.

Whether your goal is to get more website visitors or boost donations, Google AdWords is a great way to drive targeted traffic to your website and digital resources. This session will cover how to make the most of Google AdWords to grow your subscriber base. We’ll also focus on Google Analytics, which allows users to understand where your traffic is coming from and what users are doing on your website. Used in conjunction, these two tools give you unparalleled insight into and control over your digital presence.

Going beyond the dashboard and standard reports, this training will dive into advanced AdWords and Analytics strategies. In addition to identifying your visitor audience and acquisitions, we’ll focus on technical tools for understanding visitor behavior, enhancing conversion rates, and customizing reports via common code customizations, conversion tracking, and multi-channel funnels.