Session Type(s): Training
Training Tag(s): Advanced Online Organizing
Starts: Thursday, Jul. 17 1:00 PM (Eastern)
Ends: Thursday, Jul. 17 2:15 PM (Eastern)
Salesforce, Salsa, Mobile Commons, Blue State Digital, Blackbaud … the list goes on. Your organization has a plethora of tools to contact supporters and manage their communications, actions, and activities, but it all lives in different places. You have no way to match your donors to your activists and heavy social media users, much less do effective ad retargeting to your high dollar donors. In this session we’ll run through how a well designed data system should work and talk through what you can do to get there.
Austen Levihn-Coon specializes in helping non-profits leverage emerging innovations in communications technology, social media, multimedia and mobile to win advocacy campaigns. He has a background in grassroots campaigning and social movement theory, both of which contribute to his current work at Planned Parenthood Action Fund overseeing the digital organizing program.