Session Type(s): Training
Training Tag(s): Basic Online Organizing
Starts: Friday, Jul. 18 4:30 PM
Ends: Friday, Jul. 18 5:45 PM
Email is still king when it comes to driving in online revenue. That means building your email list is one of the most important things your organization or campaign does. This session will analyze the pros and cons of paid and non-paid acquisition and help you develop a road map to successfully develop a qualified list that actually delivers to in-boxes. We will teach you how to build a list successfully (even if it is from scratch) and how to continue to maintain its overall health (what to look for in your reports and what tests to run to check your list health). We also will cover how to optimize landing pages and asks, as well as techniques to employ when trying to engage your newest contacts.
Taryn Rosenkranz is the founder and CEO of New Blue Interactive. She was named as a 2013 Campaign Tech Innovator of the Year for her outstanding work. Her clients have raised an outstanding $300 million collectively from grassroots efforts. She served as the Managing Director of Finance for the Democratic Congressional Campaign Committee (DCCC) where she helped to elect more Democrats to the U.S. House by developing cutting-edge digital activities and breaking fundraising records. During her seven- year tenure, she increased the DCCC’s email list by over 400% and has raised over $300 million dollars directly for the committee through grassroots outreach (mail, phone and email). She also provides individual strategic digital fundraising counsel to hundreds of DCCC candidates and incumbents. Her work has been recognized by the Institute for Politics, Democracy and the Internet with a 2008 Golden Dot award for “Online Dream Team” and two prestigious Pollie awards.