How to organize kick-ass press events and get your campaign covered

How to organize kick-ass press events and get your campaign covered

Session Type(s): Training

Training Tag(s): Communications

Starts: Friday, Jul. 18 3:00 PM (Eastern)

Ends: Friday, Jul. 18 4:15 PM (Eastern)

Room: 330 A

Earned media can be one of the most important (free) resources on your campaign, especially when you are strapped for cash. Our exercise-based curriculum will help you learn hands-on how to plan and execute a great press event—and generate thousands of dollars in media for your campaign.

Trainers

Lacey Connelly

Lacey Connelly

Lacey Connelly has been working on campaigns for 17 years. Starting as an intern Opposition Researcher during the 2004 Illinois Senate primary (where her boss lost to a little known State Senator named Barack Obama), she went on to work as a Field Organizer, Direct Mail Consultant, Compliance Manager, Training Director, and eventually, Caucus Director for the West Virginia House Democrats. She left the Caucus in 2021 to start her own business as a Burnout Recovery & Stress Management Coach working primarily with progressives doing political work.

Lacey has lived in big cities across the country, but her heart lies in the small towns of Appalachia. She loves working with organizers and candidates whose passion is making change on the local and state level. At her core, she believes that the purpose of government is to help people.

When she’s not coaching or training up-and-coming superstars with the NDTC, you’ll probably find Lacey teaching a yoga class via Zoom, reading with a cat or dog on her lap, or camping in the West Virginia hills.


Laura Friedenbach

Laura is the Press Secretary for the Progressive Change Campaign Committee, where she’s built events that have been covered on shows such as Rachel Maddow, Hardball with Chris Matthews, and many more. Prior to joining the PCCC, she interned in the U.S. Senate and the British House of Commons and worked on communications and international affairs research in the nonprofit sector.

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