From clicktivist to canvasser: Online to offline mobilization

From clicktivist to canvasser: Online to offline mobilization

Session Type(s): Training

Training Tag(s): Grassroots Organizing/Campaigns

Starts: Thursday, Jul. 17 9:00 AM (Eastern)

Ends: Thursday, Jul. 17 10:15 AM (Eastern)

Room: 330 B

The netroots have been critical in turning a number of races from unlikely to viable, proving that sometimes our best volunteers are behind a computer screen. This session presents two successful case studies of online organizations mobilizing their memberships into offline actions. We will identify strategy, tools and best practices for successful volunteer engagement.


Kaili Lambe

Kaili Lambe

Kaili is currently Organizing Director at CREDO, where she runs Project Fierce Urgency to support grassroots activists with digital strategy and skills to be most effective in their organizing. She lives in Denver, where she enjoys time outside with her dog, skiing, yoga, and discovering great vegetarian food.

Karli Wallace

Karli jumped into political organizing with both feet in early 2008, when what started as a volunteer opportunity supporting Barack Obama in the Minnesota Super Tuesday primary quickly turned into a full time (and then some) position doing field work for OFA in the critical state of Ohio. Since then, she has organized around a wide variety of progressive candidates and issues in a number of Midwestern states. She is most proud of the work she has done in her home state of Wisconsin – first, working for former Sen. Russ Feingold; then organizing protests, petitioning and recall campaign activities for SEIU, MoveOn PAC and DFA in the wake of the passage of Scott Walker’s union-busting legislation.