Click here! How to write advocacy emails that work

Click here! How to write advocacy emails that work

Session Type(s): Training

Training Tag(s): Basic Online Organizing

Starts: Saturday, Jul. 19 1:30 PM (Eastern)

Ends: Saturday, Jul. 19 2:45 PM (Eastern)

Tired of writing emails with good open rates but low clickthrough and action rates? The problem may lie in your presentation. Learn how to structure and write your emails to help create reader engagement and organizational identification. We’ll cover building a theory of change, creating a grabby lede, making a compelling ask and creating a long-term organizational narrative. This training is ideal for anyone starting an organizational email stream or looking to improve email performance.


Elena Perez

Elena has worked in online communications at organizations ranging from local (Sangre de Cristo Animal Protection), to state (California National Organization for Women), and national (, and is currently working with SEIU-UHW. She is experienced in creating emails that motivate action across numerous issues areas, and in teaching others the tools, skills, and mindset that lead to effective online communication on advocacy issues.