Session Type(s): Training
Training Tag(s): Basic Online Organizing
Starts: Saturday, Jul. 19 1:30 PM (Eastern)
Ends: Saturday, Jul. 19 2:45 PM (Eastern)
Room: 330 A
Tired of writing emails with good open rates but low clickthrough and action rates? The problem may lie in your presentation. Learn how to structure and write your emails to help create reader engagement and organizational identification. We’ll cover building a theory of change, creating a grabby lede, making a compelling ask and creating a long-term organizational narrative. This training is ideal for anyone starting an organizational email stream or looking to improve email performance.
Elena has worked in online communications at organizations ranging from local (Sangre de Cristo Animal Protection), to state (California National Organization for Women), and national (MoveOn.org), and is currently working with SEIU-UHW. She is experienced in creating emails that motivate action across numerous issues areas, and in teaching others the tools, skills, and mindset that lead to effective online communication on advocacy issues.
If you didn’t attend Netroots Nation at Home live but are interested in watching the recordings of our sessions, click here to purchase an All-Access Pass. For just $75, you’ll have access to more than 150 hours of content that you can view at your leisure (content will remain in our virtual platform until June 30, 2021).
Want to watch (or re-watch) our keynotes? Visit our Facebook page or our YouTube channel.