Zero-Dollar Targeting
Session Type(s): Training
Starts: Saturday, Jun. 22 6:00 PM (Eastern)
Ends: Saturday, Jun. 22 7:15 PM (Eastern)
Room: Marriott Ballroom 5/6
Analytics isn’t just for PhDs or campaigns with billion dollar budgets. Using logistic regression in Stata, participants will learn how to make a model that predicts the likelihood that individual voters will support a given candidate or issue.
Trainer
Hallie Montoya Tansey
Hallie is a specialist in campaign field operations and the data and technology infrastructure that supports them. In 2012, she co-founded The Target Labs, a firm that provides predictive modeling and data analytics to progressive campaigns and non-profit organizations. Previously, Hallie co-founded the League of Young Voters, led field operations in five states for the 2008 Obama campaign, and consulted for organizations including New Media Ventures, Organizer, and 50+1 Strategies. She also loves to sing.