Why Screenwriters Make the Best Organizers: Using Storytelling to Build Empathy

Why Screenwriters Make the Best Organizers: Using Storytelling to Build Empathy

Session Type(s): Training

Starts: Friday, Jun. 21 3:00 PM (Pacific)

Ends: Friday, Jun. 21 4:15 PM (Pacific)

Room: Marriott Ballroom 5/6

When you watch that six-minute silent montage at the beginning of Pixar’s UP, you probably start sobbing like a small child. But why? Great storytellers know how to build empathy between a character and an audience, and they know how to do it quickly. This training will break down storytelling technique used by screenwriters and teach you how to apply that same technique for more effective organizing, from email to fundraising to video. Instead of using boilerplate messaging like, “Demand blank now,” this training will teach you to tell riveting stories with clear stakes that will move your audience to action.

Trainer

Kate Stayman-London

kate.stayman.london

Kate Stayman-London is a screenwriter and independent consultant based in Los Angeles. You may know her writing from that one video with the cast of The West Wing, that other video with Cher and Kathy Griffin, or all those emails you get from Change.org (among other organizations). Kate worked for many organizations in the progressive movement (AFL-CIO, CREDO, etc.) before heading to Hollywood to get her MFA in screenwriting from USC. Now Kate splits her time between consulting for awesome progressive groups and working on her own writing, which includes several film and television projects, a young adult novel, and a musical about Jewish women.

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