Seeing is Believing: Visual Storytelling Best Practices

Seeing is Believing: Visual Storytelling Best Practices

Session Type(s): Training

Starts: Saturday, Jun. 22 3:00 PM (Pacific)

Ends: Saturday, Jun. 22 4:15 PM (Pacific)

Room: Marriott Ballroom 3

You’ve heard countless times that a picture is worth a thousand words. In the mysterious inner world of the brain, pictures actually do take primacy over words. But how often have you actually taken that knowledge and opted for a picture instead of a paragraph to create powerful messages for your organization? Perhaps it’s time to shift from thinking “how can I say this best?” to “how can I show this best?” Resource Media’s Liz Banse will share the latest research about how the brain processes images and how you can apply that knowledge to your work. She’ll also share case studies featuring extraordinary visual storytelling and give you 10 tips for making your communications more visual and effective.

Trainer

Liz Banse

Liz Banse

Liz Banse is vice president at Resource Media. Liz has orchestrated communications strategy and media outreach on policy and consumer campaigns on leading community, health and environmental concerns from toxics in cleaning products to establishing a network of marine protected areas off the California coast. Her practice areas span all aspects of communications planning, traditional and online media strategy and outreach, public opinion research, visual storytelling, message development, branding, materials development and production, organizational marketing and crisis communications. Prior to joining Resource Media, Liz worked as a Senior Account Executive at the public relations firm, MWW/Savitt. She is the author of Seeing is Believing, a best practices guide to visual storytelling, downloadable at http://www.resource-media.org/visual-story-lab/.

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