What are you doing on my site? Google Analytics for Tracking and Optimization

What are you doing on my site? Google Analytics for Tracking and Optimization

Session Type(s): Training

Starts: Friday, Jun. 21 1:30 PM (Eastern)

Ends: Friday, Jun. 21 2:45 PM (Eastern)

Do you know what people do when they get to your site? Google Analytics tells you things like how much time someone spends on a page or how quickly they bounce; but using events, social tracking and in-page analytics, you can follow them as they navigate your site. Want to know where people are getting stuck? What actions are they taking and where? How do they move through your site? How can you optimize your site based on this information? We’ll teach you using a case study from YourFuckingPollingPlace.com to show you how we tracked and optimized in real time.


Nick Catalano

Nick Catalano is the Director of Technology of VoteAmerica. A digital organizer since the start, Nick began a blog at 16 supporting the Howard Dean for President campaign and requested his first voter file at 17 during his (unsuccessful) run for school board. Nick worked as the Technology Manager at the New Organizing Institute, Technology Advisor at the Obama Foundation, and Director of Technology and CTO at Organizing for Action, where he securely built and maintained some of the largest social media accounts, websites, and supporter databases in the world. He is a graduate of Loyola University Chicago, where he studied Political Science and Computer Science. Nick lives in Philadelphia and enjoys performing in musical improv. He can be found promoting the use of 2 Factor Authentication on Twitter at @NickCatal.

Evan Rowe

Politics, the internet, advertising, and analytics can make for a complicated mix. Evan works to make them both simpler and more powerful in his role at Google. As Analytical Lead for Progressive Elections and Issue Advocacy, Evan has helped hundreds of campaigns – big and small alike – figure out how to connect online with voters and activists in all 50 states since 2010.