Efficient, Effective, Affordable: How to Run a Winning Campaign with New Technology

Efficient, Effective, Affordable: How to Run a Winning Campaign with New Technology

Session Type(s): Training

Starts: Saturday, Jun. 22 10:30 AM (Pacific)

Ends: Saturday, Jun. 22 11:45 AM (Pacific)

Room: Marriott Ballroom 1/2

Your next local campaign can have the bite of the big dogs on a budget anyone can afford. Advances in technology mean small investments net a big return. The availability of detailed digital voter data, combined with call-center capabilities on a budget, means campaigns can reach the voters they need more quickly and for less money. But in a ground campaign with limited financial resources, how do you know what technology is worth investing in? What moves the dial?

We won an uphill battle to raise the minimum wage in San Jose by a 60 to 40 percent vote, and we did it with effective use of technology. We’ll cover on-screen dialing, Firefox plug-ins, the online voter file and predictive dialing systems.

Trainers

Jamie Chen

Jamie Chen

Jamie entered 2012 armed with organizing experience in the New York City neighborhoods of West Harlem and Chinatown, Silicon Valley worksites with SEIU, and in a few phonebank rooms. Throughout 2012, she helped lead several campaigns at Working Partnerships USA to register and engage monolingual voters in three languages in the South Bay. Victories included raising taxes on the rich for schools and increasing the minimum wage in San Jose. She now brings her experience organizing with tenants’ unions, labor unions, and in political campaigns to organizing immigrant communities in San Jose for radical change. In her free time (yes, you can make that happen even as an organizer!) she enjoys being outside and discovering again why we fight for the people and places we love.