How to Ensure Your Web Development Project is a Complete Failure

How to Ensure Your Web Development Project is a Complete Failure

Session Type(s): Training

Starts: Friday, Jun. 8 10:30 AM (Eastern)

Ends: Friday, Jun. 8 11:45 AM (Eastern)

Set unrealistic deadlines! Don’t define your intended audience! Refuse to make decisions! Many of the ways you can mess up your new website or redesign are identical to the ways people fumble any endeavor. Other mistakes are unique responses to the age old demand—“Hey, overextended staffer! Create a cutting edge website for free, stat, with whatever the latest gizmo thingy I don’t understand is!” After years of working with a diverse range of organizations and campaigns we’re here to enthusiastically report on the classic mistakes even the best organizers and communicators make when overseeing major website development (or redevelopment). We’ll hold your sweaty, fearful hand as we walk you through the entire life cycle of website development, ensuring that the end result is as expensive and ineffective as possible.


Cheryl Contee


Cheryl Contee is Chief Executive Officer at The Impact Seat Foundation, which is working to create a world in which women can succeed as business leaders. She is also the award-winning Founder and Chair of Do Big Things, a digital agency that creates new narrative and new tech for a new era focused on causes and campaigns. Cheryl is the Amazon bestselling author of Mechanical Bull: How You Can Achieve Startup Success. Passionate about creating new tech and new narrative for a new era, Cheryl uses her vast experience in startup entrepreneurship and community engagement to lead our portfolio companies and funds to success, provide resources for underrepresented founders, and build the new economy. Previously, Cheryl was CEO of Fission Strategy, which brought Silicon Valley startup culture to the world’s leading causes and campaigns. She’s the co-founder of, the first tech startup with a black female founder to be acquired by a NASDAQ company, the National Board Chair for Netroots Nation, a Senior Advisor for Astia and the first portfolio company board member of New Media Ventures.

Other sessions: Ask a Sista: Black Women Muse on Politics, Policy, Pop Culture and Scholarship

my website

Aaron Welch


Aaron Welch is a partner and CEO of Advomatic, a full service web development firm that builds high performance websites for good causes using the Drupal content management system. Advomatic is a pioneer of open source technology development for non-profits, advocacy organizations and the progressive movement and has worked with a wide variety of awesome clients including the ACLU, GLAAD, Center for Media and Democracy, Rutgers University, Sony Music, The New York State Senate, the NRDC and the TckTckTck campaign. Prior to founding Advomatic, Aaron worked as web developer for Dean for America’s Iowa web team, and was an active contributor to Drupal itself. In his spare time he scuba dives and eats fire.

my website