How to Ensure Your Web Development Project is a Complete Failure

How to Ensure Your Web Development Project is a Complete Failure

Session Type(s): Training

Starts: Friday, Jun. 8 10:30 AM

Ends: Friday, Jun. 8 11:45 AM

Room: 554

Set unrealistic deadlines! Don’t define your intended audience! Refuse to make decisions! Many of the ways you can mess up your new website or redesign are identical to the ways people fumble any endeavor. Other mistakes are unique responses to the age old demand—“Hey, overextended staffer! Create a cutting edge website for free, stat, with whatever the latest gizmo thingy I don’t understand is!” After years of working with a diverse range of organizations and campaigns we’re here to enthusiastically report on the classic mistakes even the best organizers and communicators make when overseeing major website development (or redevelopment). We’ll hold your sweaty, fearful hand as we walk you through the entire life cycle of website development, ensuring that the end result is as expensive and ineffective as possible.


Cheryl Contee


Cheryl Contee (@ch3ryl), CEO at Fission Strategy and co-founder of, specializes in helping non-profit organizations and foundations use social media to create social good. Cheryl co-founded #YesWeCode with Van Jones and Amy Henderson to help low opportunity youth to become high quality technologists. She was also the co-founder of Jack and Jill Politics, writing as “Jill Tubman” on one of the top black blogs online. She has over 15 years of award-winning interactive expertise. Cheryl has appeared in the Washington Post, New York Times, San Francisco magazine, C-SPAN, BBC, Current TV, MSNBC and CNN, among other media appearances. She received her B.A. from Yale University and has an International Executive M.B.A. from Georgetown University.

Other sessions: Ask a Sista: Black Women Muse on Politics, Policy, Pop Culture and Scholarship

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Aaron Welch


Aaron Welch is a partner and CEO of Advomatic, a full service web development firm that builds high performance websites for good causes using the Drupal content management system. Advomatic is a pioneer of open source technology development for non-profits, advocacy organizations and the progressive movement and has worked with a wide variety of awesome clients including the ACLU, GLAAD, Center for Media and Democracy, Rutgers University, Sony Music, The New York State Senate, the NRDC and the TckTckTck campaign. Prior to founding Advomatic, Aaron worked as web developer for Dean for America’s Iowa web team, and was an active contributor to Drupal itself. In his spare time he scuba dives and eats fire.

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