Mobile Organizing for 2012: From Elections to Occupy, Anti-Fracking to Arab Spring

Mobile Organizing for 2012: From Elections to Occupy, Anti-Fracking to Arab Spring

Session Type(s): Panel

Training Tag(s): Organizing & Movement Building, OWS, Environment

Starts: Friday, Jun. 8 4:30 PM (Eastern)

Ends: Friday, Jun. 8 5:45 PM (Eastern)

This panel will explore case studies that exemplify outstanding mobile organizing practices and how they’re going to be critical in 2012. Panelists will share their experiences in bridging the digital divide by using texts to drive advocacy phone calls; taking the work out of calling your legislator through click-to-call widgets; using texts to build your list of supporters and syncing that list with the data that in your CRM to move supporters up the ladder of engagement. Plus we’ll discuss how to generate action, online and offline, and benefit from a high return on engagement.

Watch live streaming video from freespeechtv at

Organizing Issue-Based Campaigns with College Students

Miss this panel? No problem! Here’s what happened.

Storified by Netroots Nation · Fri, Jun 08 2012 17:47:20

Panelists talked about the big picture of online organizing and where mobile campaigns fit in.
Never forget, online organizing is supposed to be about making things quick and easy for people to do." @FooteSteppes #nnmobileAbigail Collazo
Reminder from @FooteSteppes that texting is exceptionally personal, so use it in a very targeted manner. #NNmobileAbigail Collazo
On mobile tech: @FooteSteppes says "Mobile is not a strategy, it’s a tool. Your message, your content, etc. are all components." #nnmobileAbigail Collazo
Panelists gave some pro tips for better use of texting and integrating mobile with web campaigns.
Little known @Tumblr feature: ability to call a number from your mobile phone and post audio messages to your page. Cool. #nnmobile #nn12Dan Joyce
Good advice @MCMBrooks "Make sure to identify urself when texting. Texting infrequently means they may not remember who you are" #nnmobileAbigail Collazo
Stay on message w/ your SMS call-to-action. An off message call will kill credibility & result in high opt out rate. #nnmobile #nn12Net Victories
Outside the United States, mobile is one of the main tools in the campaign toolbox.
GREAT question on how mobile tech is being used outside the US and internationally, particularly with Arab Spring #nnmobile #NN12Abigail Collazo
Egypt has 90% mobile penetration, 15% internet penetration. Revolutions are happening via mobile networks #nnmobile #NN12Abigail Collazo


Jed Alpert


Jed co-founded and is the Chief Executive Officer of Mobile Commons. He is considered one of the foremost authorities on mobile communications strategy, and he and his work have been featured in the New York Times, the Wall Street Journal, the Washington Post, the New Yorker, Fast Company, MSNBC and many more. He has guest lectured at the Kennedy School of Government and New York University, and has recently been a featured speaker at the Nonprofit Technology Conference, the National Conference on Media Reform and more. Additionally, he is a frequent participant in Aspen Institute forums and Ford Foundation events. He is the author of the book The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone.

my website


Doug Foote

Doug Foote

Doug Foote is the Social Media and Campaign Associate at Working America, the Community Affiliate of the AFL-CIO.

Doug previously served with Senator Patty Murray, Rep. Carol Shea-Porter, Blue State Digital, and American Rights at Work. He has lead trainings and spoken about social media and mobile organizing for the AFL-CIO, AFT, AFGE, and the New Organizing Institute.

my website

Kristin Koch


Kristin Koch is the Deputy Director of Communications and Online Advocacy Strategies for NARAL Pro-Choice America. Kristin joined NARAL Pro-Choice America in 1999, and spearheads the organization’s online campaigns, including email marketing, mobile advocacy, and social media. Before joining the world of progressive politics, Kristin did historical research. Kristin hails from upstate New York and graduated Phi Beta Kappa from Trinity College in Hartford, CT with a degree in American Studies.

Liba Rubenstein


Liba Wenig Rubenstein leads partnerships, programming, and outreach for politics, government, and advocacy at Tumblr. Until recently, Liba ran environmental sustainability at News Corporation, including the strategy to achieve carbon neutrality across the organization’s global operations which span 100 companies on five continents. Previously, she founded the Impact Channel for causes and politics at MySpace and managed its Public Affairs team, launching groundbreaking initiatives around climate change, Darfur, social fundraising, and the 2008 US Presidential election. Born and bred in Brooklyn, NY, and a graduate of Yale University, Liba now resides in in Los Angeles with her husband and their cockapoo named Henry.

my website

Michelle Whittaker

Michelle Whittaker

Michelle C. Whittaker serves as Director of Communications and New Media for the United Methodist General Board of Church and Society (GBCS).

Michelle focuses on online constituency engagement, social media interaction, website development and maintenance, audio/visual resource production, and conference communications. She has led social justice workshops for African-American leadership events, serves as a staff liaison to the Div. on Ministries with Young People, and facilitates Fair Trade initiatives with church members. Michelle joined the GBCS staff in September 2006.

Prior to joining GBCS, Michelle worked as a technical writer and interface design specialist for Towers Watson, a financial consulting firm.