How to Get Earned Media for Your Issue

How to Get Earned Media for Your Issue

Session Type(s): Training

Starts: Friday, Jun. 8 4:30 PM (Eastern)

Ends: Friday, Jun. 8 5:45 PM (Eastern)

The news and information landscape is changing dramatically, but one thing hasn’t: generating earned media on campaigns and issues is a major part of how progressives can put pressure on public officials and win on issue campaigns. Successfully earned media campaigns can influence decision makers, persuade the public, provide legitimacy and be the difference between a winning campaign and a losing one. This session will share best practices for generating earned media and conducting sustained media campaigns.


Doug Gordon

Doug has spent his career at the intersection of politics and media with more than a decade of experience working with top political advocacy organizations and in Democratic politics.

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Jennifer Lindenauer

Senior Vice President at Fenton