Training

Posted by | April 8, 2013
Write Like You Mean It: How to Write Advocacy Emails That Motivate People

Think of your favorite book and the way you feel when you open it. Now imagine: wouldn't it be nice if advocacy emails were actually fun to read, too? In...

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Posted by | April 8, 2013
Targeting Without A Model: Smart Planning for Local Races

In this session you'll learn how to target local races using basic data-mining skills. You'll learn how to extract data from a voter file, find patterns in voter contact responses...

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Posted by | April 8, 2013
How to Win Friends and Influence People at Netroots Nation

First-time Netroots attendee? Not the hugest fan of conferences? Scared about meeting all these people? This session's for you. Networking gets a bad rap, but we'll unpack some tips and...

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Posted by | April 8, 2013
How to Break a Game-Changer: The Case of the 47 Percent

In the 2012 election, Mother Jones broke “one of the largest scoops” of the election with David Corn's reporting of "the 47 percent" video which showed Mitt Romney making candid and damaging remarks...

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Posted by | April 8, 2013
Efficient, Effective, Affordable: How to Run a Winning Campaign with New Technology

Your next local campaign can have the bite of the big dogs on a budget anyone can afford. Advances in technology mean small investments net a big return. The availability...

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Posted by | April 8, 2013
Online Organizing: Beyond Numbers and Speed to Developing Strategic Power and Winning Issue Campaigns

300,000 signatures on a petition sounds big, but is it powerful? This session will explore the difference between having large numbers and having real power to win on your issue...

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Posted by | April 8, 2013
Defending Your Life’s Work: Measuring Impact to Evaluate Social Change

The digital world is bursting with ways to count things—followers, friends, fans, likes, retweets, hashtags and plus ones. But what are you really measuring? And how do you know if...

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Posted by | April 8, 2013
Digital Campaigns on a Budget

How do you run a digital campaign on a budget? There are many things  an organizer can do to affect change without a large budget, or even one at all....

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Posted by | April 8, 2013
Winning the Facebooks: Leveraging the Voter File and Offline Data, Content, and Facebook’s Tools to Microtarget Without Breaking the Bank

“Micro” and “nano” targeting were all the rage in 2012 as campaigns learned to use data to target messages to high-value audiences more effectively than ever before. Come learn from...

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Posted by | April 8, 2013
OrganiZING: Engaging New People through Humor, Culture and Tangible Impact

Politicos of all stripes are searching for ways to engage young people, people of color, and the rest of the rising American electorate. The solution: Make politics more fun, culturally-relevant...

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