Training

Posted by | April 2, 2014
The online laboratory: Perfecting your outreach through email testing

Every email list is different, so how do you know what messaging will motivate your supporters the most? What subject lines will grab their attention? Which email layout will get...

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Posted by | April 2, 2014
Ready, startup, change! Entrepreneurial mentalities for progressive change agents

You've got your cause or change-making organization and are ready to change the world. But changing the world takes money. Unfortunately the impact you have will be often be limited...

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Posted by | April 2, 2014
How to organize kick-ass press events and get your campaign covered

Earned media can be one of the most important (free) resources on your campaign, especially when you are strapped for cash. Our exercise-based curriculum will help you learn hands-on how...

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Posted by | April 2, 2014
Make your data talk (and understand what it says)

Salesforce, Salsa, Mobile Commons, Blue State Digital, Blackbaud ... the list goes on. Your organization has a plethora of tools to contact supporters and manage their communications, actions, and activities,...

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Posted by | April 2, 2014
Level up: A graphic design primer

So you want to be a graphic designer? We’re surrounded by designers’ fingerprints on our phones, billboards, mailers, even the logos on our clothes. Where do you begin? Join this...

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Posted by | April 2, 2014
You’re invited: The marriage of policy and organizing

Often, the policy world is disconnected from the work organizers do on the ground. Learn how communications teams can build the bridge between the two worlds, providing the solid resources...

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Posted by | April 2, 2014
Using video to change hearts and minds

Well-produced video allows you to harness the power of visual storytelling and reach your audience in a deep and memorable way. It is now easier than ever to create video...

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Posted by | April 2, 2014
Moving your audience in 140 characters

Learn how to create a powerful digital strategy on Twitter, including how to establish a strong organic presence and how to create a successful promoted presence.

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Posted by | April 2, 2014
Training for trainers: Principles of adult learning

Think of every training you've ever attended. What's the difference between the ones that make you yawn and the ones that make you feel motivated and confident about applying new...

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Posted by | April 2, 2014
Using theories of change to campaign and win

We all campaign on the basis of theories about how change will happen, whether these are explicit or just our standard operating assumptions. This training will focus on how we...

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