Training

Posted by | April 8, 2013
Why Screenwriters Make the Best Organizers: Using Storytelling to Build Empathy

When you watch that six-minute silent montage at the beginning of Pixar's UP, you probably start sobbing like a small child. But why? Great storytellers know how to build empathy...

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Posted by | April 8, 2013
Up Up, Down Down: Cheat Codes for the Internet

Did you know there are cheat codes that can help you win the internet? In this session you'll learn how to game the two big bad bosses of the internet—Google...

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Posted by | April 8, 2013
Write Like You Mean It: How to Write Advocacy Emails That Motivate People

Think of your favorite book and the way you feel when you open it. Now imagine: wouldn't it be nice if advocacy emails were actually fun to read, too? In...

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Posted by | April 8, 2013
Targeting Without A Model: Smart Planning for Local Races

In this session you'll learn how to target local races using basic data-mining skills. You'll learn how to extract data from a voter file, find patterns in voter contact responses...

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Posted by | April 8, 2013
How to Win Friends and Influence People at Netroots Nation

First-time Netroots attendee? Not the hugest fan of conferences? Scared about meeting all these people? This session's for you. Networking gets a bad rap, but we'll unpack some tips and...

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Posted by | April 8, 2013
Influencing Public Policy in the Digital Age: Legal Rules and Regulations for Social Media

Nonprofits are built on a foundation of relationships, and tools like Facebook and Twitter allow nonprofits to expand our relationships and our worlds. But new tools come with a tangled...

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Posted by | April 8, 2013
The Online Laboratory: Perfecting Your Outreach Through Email Testing

Every email list is different, so how do you know what to say? What messaging will motivate your supporters the most? What subject lines will grab their attention? Which email...

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Posted by | April 8, 2013
How to Break a Game-Changer: The Case of the 47 Percent

In the 2012 election, Mother Jones broke “one of the largest scoops” of the election with David Corn's reporting of "the 47 percent" video which showed Mitt Romney making candid and damaging remarks...

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Posted by | April 8, 2013
Presence and Authenticity: The Key to Being a Media Star

Media appearances are performances. To be a good performer, one needs tools and techniques. This session will teach the tools and techniques used by professional actors to create star presence....

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Posted by | April 8, 2013
Efficient, Effective, Affordable: How to Run a Winning Campaign with New Technology

Your next local campaign can have the bite of the big dogs on a budget anyone can afford. Advances in technology mean small investments net a big return. The availability...

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