Netroots Nation 2013

Posted by | April 8, 2013
Online Organizing: Beyond Numbers and Speed to Developing Strategic Power and Winning Issue Campaigns

300,000 signatures on a petition sounds big, but is it powerful? This session will explore the difference between having large numbers and having real power to win on your issue...

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Posted by | April 8, 2013
Defending Your Life’s Work: Measuring Impact to Evaluate Social Change

The digital world is bursting with ways to count things—followers, friends, fans, likes, retweets, hashtags and plus ones. But what are you really measuring? And how do you know if...

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Posted by | April 8, 2013
Digital Campaigns on a Budget

How do you run a digital campaign on a budget? There are many things  an organizer can do to affect change without a large budget, or even one at all....

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Posted by | April 8, 2013
Winning the Facebooks: Leveraging the Voter File and Offline Data, Content, and Facebook’s Tools to Microtarget Without Breaking the Bank

“Micro” and “nano” targeting were all the rage in 2012 as campaigns learned to use data to target messages to high-value audiences more effectively than ever before. Come learn from...

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Posted by | April 8, 2013
OrganiZING: Engaging New People through Humor, Culture and Tangible Impact

Politicos of all stripes are searching for ways to engage young people, people of color, and the rest of the rising American electorate. The solution: Make politics more fun, culturally-relevant...

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Posted by | April 8, 2013
Zero-Dollar Targeting

Analytics isn't just for PhDs or campaigns with billion dollar budgets. Using logistic regression in Stata, participants will learn how to make a model that predicts the likelihood that individual...

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Posted by | April 8, 2013
The Most Epic Subject Line Writing Workshop in the History Of NN13

Your headline is the entry point from Facebook—where everyone is—to your site—where not everyone is. We'll teach you to write headlines that will make people actually click on them from...

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Posted by | April 8, 2013
10 Secret Ways To Make Your Stuff Maybe Go Viral If You Are Really Lucky

You can't make everything go viral. We both know that. You're boss doesn't though. Let the hacks from Upworthy teach you how to win on the social web, thereby growing...

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Posted by | April 8, 2013
What the F*** Do We Know? Applying Scientific Research to Elections

Don’t be that person who’s all, “Well, I did X on this race and we won...” Sure, we may have been involved in politics for years but really, what the...

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Posted by | April 8, 2013
Confessions of a Digital Hit Man: Tips and Tricks for Meme-ing the Opposition Online

Matt Ortega designed and developed a slew of popular, creative and witty sites in the 2012 election cycle, many within minutes of watershed moments in the campaign. Within 90 minutes...

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