More and more organizations are adopting the fundamentals of analytics into their digital programs: tracking key metrics, A/B testing and making data-informed decisions. But is there more you could be...
More and more organizations are adopting the fundamentals of analytics into their digital programs: tracking key metrics, A/B testing and making data-informed decisions. But is there more you could be...
In recent years, using A/B testing to drive more actions from email campaigns has become a common best practice amongst digital campaigners. But most people haven't yet cracked the nut...
Every email list is different, so how do you know what messaging will motivate your supporters the most? What subject lines will grab their attention? Which email layout will get...
The Analyst Institute's work with randomized controlled experiments during electoral and advocacy programs is helping the progressive movement build a wealth of shared knowledge about best practices and cost effectiveness....
Every email list is different, so how do you know what messaging will motivate your supporters the most? What subject lines will grab their attention? Which email layout will get...
Say goodbye to being overwhelmed by the information in Google Analytics. In this session, we'll cover just the data points that are most applicable to your nonprofit's website. We'll discuss...
Many analysts are able to force Excel into doing the things they need. But once the data gets big enough, their VLOOKUPs and pivot tables break Excel, or force them...