Experienced Online Organizing

Posted by | June 16, 2020
Online Actions that Matter: Strategies for Digital Engagement in the Time of COVID

Your members, or the people on your email list, are looking for meaningful things they can do to fight for a better world. Don’t just ask them for donations—give them...

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Posted by | June 15, 2020
Next Level Content Creation and Optimization

It’s the biggest unrecognized opportunity on every website. While most website managers, brand managers, and content strategists spin their wheels every month on something new, they overlook what their existing...

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Posted by | June 15, 2020
Email Going to Spam? Improving Your Deliverability One Send at a Time

You spend so much time writing emails to your supporters, you need your important messages to end up in the inbox! But Gmail, Yahoo, and other email providers are constantly...

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Posted by | June 15, 2020
The Power of Facebook Groups: How to Hack the Algorithm and Organize Your People

Social media algorithms are ever-changing. Facebook has recently made the decision to prioritize “meaningful interactions” that we can use to our advantage to scale our campaigns. Learn how to use...

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Posted by | June 15, 2020
Influencer Engagement: The Future of Online Organizing is Already Here

Whether you look at Instagram, TikTok, YouTube or beyond, online influencers and creators have reshaped the political landscape. After all, a top online influencer has translated that influence into becoming...

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Posted by | June 15, 2020
Deep Engagement at Scale: Organizing through Mobile-First Messaging

Communities of color and younger voters overindex in terms of mobile use, making mobile-first messaging essential for communicating with key constituents and driving progressive outcomes at the local, state, and...

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Posted by | June 15, 2020
De-Nonprofit Your Social Media

Nonprofits: We have to admit, we have a problem. Our social media content is often stiff, inauthentic, and worst of all, unable to break out of the Washington bubble. We’ll...

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Posted by | June 15, 2020
From Online to Offline: Integrating Issue Advocacy and Digital Campaigning

In our online world, digital tactics must be fully embedded for campaign strategies to be effective. But, many organizations have divided “field” and “digital,” making it hard to build alignment....

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Posted by | June 15, 2020
SEO Best Practices for Nonprofits

Organic search results are critically important to nonprofits and are earned through effective Search Engine Optimization. After you’ve generated your website’s current SEO score, it can be hard to know...

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Posted by | June 15, 2020
You Too Can Design a Thing: A Scrappy Guide to Simple and Low-Cost DIY Design

Design can be intimidating, expensive, outsourced, or boring—but it doesn’t have to be. We’re two mostly self-taught designers who learned how to make the most of the tools that were...

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