Basic Online Organizing

Conventionally, writers and creators have tested messages at the last stage of production, such as which color in the background of a mailer or campaign advertisement is most likely to...

With 2022 advocacy, fundraising and GOTV outreach campaigns around the corner, we all know text messaging (SMS/MMS) will be front and center as a component of most campaign strategies. Whether...

Potential volunteers are online, and we can give them something meaninful to do there. Let's organize your supporters to deliver your messages and calls to action on social media. This...

Memes are an important aspect of the digital zeitgeist. They tell you what the internet thinks and helps to create talking points about the moment. In this training, we'll show you how we use memes to push our movement forward. Unions often create memes to push our message of worker solidarity and a fair economy. Learn about the methods we use to create, distribute and use memes to build worker power!

In today’s media environment where digital branding is pervasive, a different strategy needs to be adopted to engage and excite users. One key strategy is building an engaged online community...

Writing for the web is different than most other writing you've done: you have to consider what you want to say, but also how it will look on different screens...

You spend so much time writing emails to your supporters, but how can you ensure that your important messages end up in their inbox? Gmail, Yahoo, and other email providers...

Rapid response moments can completely change the trajectory of a campaign (electoral or advocacy)—not just for a day or week but for months or years. This training will cover how...