Whether your community of supporters is five thousand or five million strong, email remains the most cost-effective and powerful channel at your disposal to inform and engage your base. The...
Whether your community of supporters is five thousand or five million strong, email remains the most cost-effective and powerful channel at your disposal to inform and engage your base. The...
This session will help activists learn how to optimize their texting program in an increasingly regulated environment. We'll discuss best practices for deliverability and how to avoid being audited, paused,...
Real organizing is almost impossible online, but tech can play a key role in supporting organizing through engagement, activation, relationship-building, and mobilizing at scale. We will walk through how organizations...
The key to building dashboards isn’t data—it’s digital strategy, teamwork, and a bit of coding patience. In this training, we'll cover how to identify KPIs and metrics from your digital...
The rules for texting change a lot. The carriers (TMobile, AT&T & Verizon) released some major updates in 2020 and 2021 that will affect how campaigns and nonprofit organizations use...
When Facebook banned political and social issue ads in 2020, organizers and campaigns were faced with an unsettling reality: Digital communicators rely too much on Facebook ads. We'll explore the...
From building a brand to driving acquisition, fundraising and mobilization, ads can help your campaign conquer its goals. Come learn from Facebook’s Advertising Team on how to run ads effectively,...
How do you best get your Facebook and Instagram content in front of the right people? What tools does Facebook have specifically for the politics, government, and advocacy world? How...
This panel will offer suggestions about metric driven campaigns to better help organizers grasp the historical and contemporary ways that data can exploit black, indigenous and low-income communities. Data can...
More and more organizations are adopting the fundamentals of analytics into their digital programs: tracking key metrics, A/B testing and making data-informed decisions. But is there more you could be...