Advanced Online Organizing

Posted by | June 13, 2022
Advanced Email Strategy, A to Z

Whether your community of supporters is five thousand or five million strong, email remains the most cost-effective and powerful channel at your disposal to inform and engage your base. The...

Continue Reading
Posted by | June 1, 2022
Optimizing Texting Programs in the Era of 10DLC

This session will help activists learn how to optimize their texting program in an increasingly regulated environment. We'll discuss best practices for deliverability and how to avoid being audited, paused,...

Continue Reading
Posted by | June 1, 2022
Real Organizing Doesn’t Happen Online—Learn How Tech Can Still Help Us Win

Real organizing is almost impossible online, but tech can play a key role in supporting organizing through engagement, activation, relationship-building, and mobilizing at scale. We will walk through how organizations...

Continue Reading
Posted by | June 1, 2022
Level Up Your Data: Making Dashboards Everyone Wants to Use

The key to building dashboards isn’t data—it’s digital strategy, teamwork, and a bit of coding patience. In this training, we'll cover how to identify KPIs and metrics from your digital...

Continue Reading
Posted by | August 18, 2021
Did You Get My Message? Changing Texting Compliance and Deliverability in 2021

The rules for texting change a lot. The carriers (TMobile, AT&T & Verizon) released some major updates in 2020 and 2021 that will affect how campaigns and nonprofit organizations use...

Continue Reading
Posted by | August 18, 2021
How to Survive a Facebook Ads Blackout

When Facebook banned political and social issue ads in 2020, organizers and campaigns were faced with an unsettling reality: Digital communicators rely too much on Facebook ads. We'll explore the...

Continue Reading
Posted by | June 3, 2019
Don’t Be Basic: Advertising Best Practices on Facebook and Instagram

From building a brand to driving acquisition, fundraising and mobilization, ads can help your campaign conquer its goals. Come learn from Facebook’s Advertising Team on how to run ads effectively,...

Continue Reading
Posted by | May 22, 2019
Hack the Algorithm: Facebook Strategies for Civic Actors

How do you best get your Facebook and Instagram content in front of the right people? What tools does Facebook have specifically for the politics, government, and advocacy world? How...

Continue Reading
Posted by | April 25, 2019
Black Data in Digital Organizing

This panel will offer suggestions about metric driven campaigns to better help organizers grasp the historical and contemporary ways that data can exploit black, indigenous and low-income communities. Data can...

Continue Reading
Posted by | April 25, 2019
Beyond A/B Testing: Upping Your Digital Analytics Game

More and more organizations are adopting the fundamentals of analytics into their digital programs: tracking key metrics, A/B testing and making data-informed decisions. But is there more you could be...

Continue Reading