Whether your community of supporters is five thousand or five million strong, email remains the most cost-effective and powerful channel at your disposal to inform and engage your base. The...
Posted by | June 1, 2022
This session will help activists learn how to optimize their texting program in an increasingly regulated environment. We'll discuss best practices for deliverability and how to avoid being audited, paused,...
Posted by | June 1, 2022
Real organizing is almost impossible online, but tech can play a key role in supporting organizing through engagement, activation, relationship-building, and mobilizing at scale. We will walk through how organizations...
Posted by | June 1, 2022
The key to building dashboards isn’t data—it’s digital strategy, teamwork, and a bit of coding patience. In this training, we'll cover how to identify KPIs and metrics from your digital...
Posted by | August 18, 2021
The rules for texting change a lot. The carriers (TMobile, AT&T & Verizon) released some major updates in 2020 and 2021 that will affect how campaigns and nonprofit organizations use...
Posted by | August 18, 2021
When Facebook banned political and social issue ads in 2020, organizers and campaigns were faced with an unsettling reality: Digital communicators rely too much on Facebook ads. We'll explore the...
Posted by | June 3, 2019
From building a brand to driving acquisition, fundraising and mobilization, ads can help your campaign conquer its goals. Come learn from Facebook’s Advertising Team on how to run ads effectively,...
Posted by | May 22, 2019
How do you best get your Facebook and Instagram content in front of the right people? What tools does Facebook have specifically for the politics, government, and advocacy world? How...
Posted by | April 25, 2019
This panel will offer suggestions about metric driven campaigns to better help organizers grasp the historical and contemporary ways that data can exploit black, indigenous and low-income communities. Data can...
Posted by | April 25, 2019
More and more organizations are adopting the fundamentals of analytics into their digital programs: tracking key metrics, A/B testing and making data-informed decisions. But is there more you could be...
