Lizette Escobedo

Speaker Profile

Lizette Escobedo

Lizette Escobedo
Communications Director
SEIU Local 2015
Website


Lizette Escobedo currently serves as the Communications Director at the Service Employees International Union, (SEIU) Local 2015, the largest long term care local in California representing over 325,000 Homecare, Skilled Nursing Facility and Assisted Living Center workers. Through her experience working with large established national organizations and helping establish and fund start up nonprofit organizations, Lizette brings a keen understanding of creating effective working environments by fostering creativity and innovation and executing system changes through the implementation of new communication technology. For over 10 years, Lizette has worked on social and political issue campaigns; including worker justice, immigrant justice, civic engagement, Latino get-out-the-vote efforts, minority owned business development, and environmental justice. Lizette’s previous work has primarily focused on innovative communications strategies, new media, partner engagement, scalable campaigns, and earned Spanish Language media strategies, working closely with partners like Univision, Telemundo, Azteca America, impremedia, among others. Prior to her role at SEIU 2015, Lizette served as the National Director of Development & Communications for the Mi Familia Vota Education Fund, where she was able to raise over $1.4 million for program funding. Prior to that Lizette served as Director of National Programs and Community Relations at the National Association of Latino Elected and Appointed Officials (NALEO) Ed Fund, where she led the implementation of the "ya es hora" civic engagement campaign - a campaign nationally recognized by the U.S. Citizenship & Immigration Services as one of the most effective models to ensure Latino access to the naturalization process. Lizette helped lead the implementation of the New Americans Campaign in LA, Miami, NY, Houston, Dallas, and Charlotte, which focused on setting up naturalization service provider collaborative and the launch of the Deferred Action for Childhood Arrivals (DACA) national bilingual hotline that served as a resources for connecting eligible applicants to low cost or no cost application assistance services. Lizette received a B.A. in Communications and Ethnic Studies from the University of California, San Diego and is a proud single mom to her 7 year old daughter.