Social Media Influencer Program Manager
Julia McCarthy (she/her) is an experienced digital strategist working at the intersection of youth civic engagement, digital content strategy, and influencer marketing. Wielding the power of social media platforms and content creators, she meets young people where they are (online) to provide resources and opportunities to engage in our democracy. Julia currently leads the Influencer program at NextGen America to engage 18-35-year-old eligible voters with resources, information, and calls to action around voter registration, education, and mobilization ahead of the midterm elections. To date, the program has worked with nearly 200 content creators with a total following of 65M. Previously, Julia has managed social media programs at When We All Vote and The Hub Project, focusing on democracy reform and voter engagement. She has worked on notable campaigns and projects including 51 for 51, Just Democracy, Navigator Research, and When We All Vote’s Couch Parties and National Voter Registration Day Instagram Lives. During her time at The Hub, Julia spearheaded the digital content strategy for mass mobilizations calling for federal voting rights legislation and filibuster reform, including March On For Washington and Voting Rights and Deliver for Voting Rights on MLK Day. Julia currently lives in Washington, D.C. but proudly grew up in New Jersey.
Netroots Nation participation
- Netroots Nation 2022