Heather joined Planned Parenthood Federation of America in August 2011 as Director of Digital Strategy after two years as VP of Digital at Fenton Communications, where she led the DC office’s digital practice. Heather worked to develop and execute social media strategies and multimedia projects across a diverse client base. Prior to Fenton, Heather served for four years as the director of political advocacy for Care2. She worked to connect Care2’s millions of members to non-profits doing political work and advocacy campaigns. She led the effort to develop Care2’s Election2008 Channel. Heather was also a partner and online organizing director for the Carol/Trevelyan Strategy Group (CTSG), instrumental in developing and growing CTSG’s Creative Multimedia department, including serving as executive producer and co-writer for several Pollie-award winning campaigns.