Gretchen Barton is Principal at Worthy Strategy Group, LLC and the Research Director for Future Majority. With a special interest in the psychology underpinning behavior change, Gretchen has designed and delivered a number of initiatives in the policy space, including studies around poverty in America for the Gates Foundation, Gender Justice for Story-at-Scale, and nuclear weapon disarmament for the Nuclear Threat Initiative (NTI). Her research over the years has spanned hazing behavior and how to stop it, trauma, cults, and tribalism. She has led research and served as a behavioral science strategist for major organizations and campaigns (e.g. NextGen, New Moral Majority, Ideas 42, Way to Win, and others), uncovering key messaging insights to turn out the youth vote, revealing voters’ deepest hopes and dreams for presidential campaigns, and uncovering deep insights in real-time to key organizers in the build-up to the 2020 election with the Yellow Brick Road study. This past year, she's led an extensive series of deep listening research into how Americans are thinking and feeling about America and what their biggest hopes and fears are about what's to come. She's also led studies across different cultures, looking extensively into the Jewish Experience for the Jim Joseph Foundation and the AAPI experience for a prominent DC-based cultural institution. Gretchen holds a Bachelor of Science degree in Communications and Planning Campaigns with distinction in research from Cornell University. She has written for the Journal of College Student Development and the American Journal of Health Behavior, and co-authored, Prevalence and Profiling: Hazing Among College Students and Points of Intervention. She recently co-authored “The Science of Winning with Stories: Using Agency, Urgency, and Community,” a reflection on the most effective messaging to engage and move a populace.
Netroots Nation participation
- Netroots Nation 2022