Our 2020 sessions have not yet been developed and selected. To get an idea of what types of sessions you can expect, browse our interactive agenda from 2019 below.
Training; Thu, 07/11/2019 - 09:00am, 121C
Digital media is great—except when it’s completely overwhelming. From tweetchats to Facebook lives, AMAs to twitterstorms, the menu of options you can pull from when laying out your digital strategy is vast. Mastering the art of choosing a digital action can help you boost your advocacy, strengthen your digital community and educate and motivate people in unique ways. This session will help you get a handle on all of the options for reaching your people through digital media, when to use them, and how to build digital actions into a full digital campaign.
This is a beginner-level training.
Training; Thu, 07/11/2019 - 09:00am, 121B
You spend so much time writing to your supporters, so it’s a shame when your important messages end up in their spam folder. Join deliverability experts from Twilio SendGrid, the largest email sending company in the world, and Action Network, one of the largest digital toolset providers to the progressive movement, to learn how to ensure your emails get to your activists every time. We will cover how email providers determine what’s spam and what isn’t and how you can adjust your email program to ensure deliverability. You’ll also have a chance to practice these techniques and ask questions to some of the foremost experts in the email deliverability field.
Organizations and campaigns of all sizes will gain value from this training. Digital campaigners with a working knowledge of deliverability are welcome, from absolute beginners to more seasoned veterans.
Training; Thu, 07/11/2019 - 09:00am, 122A
As texting explodes in popularity and accessibility, the way you message supporters stands out more than ever. How do you craft interesting, relevant and distinct messages that spur conversation and action? The Hustle team combines our unique experience in the field with advanced machine learning and will teach you how to get the most of your 160 characters while still sounding authentic and genuine. Organize better, fundraise better, communicate better.
This training is for anyone who uses or is interested in using peer-to-peer texting tools.
Training; Thu, 07/11/2019 - 09:00am, 120B
The Freedom of Information Act (FOIA) has long been a tool for activists to gain access to government records, but getting the information is only the first step. The Center for Constitutional Rights (CCR) has used FOIA requests and litigation as a tool to support movement and community partners in their advocacy and organizing. Together with one of our partners, Detention Watch Network (DWN), we will go through the basic steps for filing and litigating a FOIA request, and show you how information obtained through FOIA can shape creative and powerful public education and advocacy campaigns.
This training is open to anyone working on social justice issues—especially those working on immigrant rights, prison and detention issues. No experience working with FOIA is needed.
Training; Thu, 07/11/2019 - 09:00am, 121A
Improving your fundraising is critical, whether you’re running a small grassroots campaign or running for office. Our exercise-based curriculum will help you learn hands-on how to research donors and ask for money more effectively. And when progressives can raise more grassroots dollars, we win more. It’s that simple. This training received rave reviews at Netroots Nation last year, and we’re excited to offer it again!
This is a beginner-level training.
Training; Thu, 07/11/2019 - 09:00am, 120C
Map your personal plan to run for local and state office in 2020—and win. Geared towards first-time female candidates, #RunAsYouAre is tailored for diverse women who have the passion to run but don’t want to lose themselves in the process of political leadership. With 519,000 local and state offices up for grabs, we specialize in training women to run—just as they are—by building political capital, identifying what office to run for, mapping networks and identifying your why. Your voice is valuable, and your vision is needed. Learn from certified trainers who have run and won and know what it means to break barriers.
This training is ideal for first-time women candidates.
Training; Thu, 07/11/2019 - 09:00am, 120A
Building momentum in the face of ever-growing regressive forces is challenging, especially with people who are often left out of mainstream campaigns and organizing. How can we activate new people and create strong relationships with marginalized communities? How do we reclaim, recognize and create organizing models and tools using a decolonial framework to create truly inclusive campaigns? This workshop aims to tip notions of conventional metrics and campaigns on their heads, and focus on movement building by, for and with community. We’ll help you reassess and recognize the multitude of ways to organize and strategize in order to focus on extraordinary goals and revolutionary futures.
This training is for both new and experienced organizers who are looking for ways to diversify their campaigns using a variety of techniques, tools and methodologies in a way that builds power and works in solidarity with communities.
Led by: Nikki Koutsochilis
Training; Thu, 07/11/2019 - 10:15am, 121C
Been hearing a lot about Google tag manager (GTM) lately? Wondering what it’s all about? GTM is a system you can use to easily install tracking, analytics, testing and personalization on your website without making changes to your core code. It was created by Google to quickly inject code snippets into your website, bypassing your web developer. It is one of the most commonly used tag systems that can not only save you a ton of developer time but also open up a whole world of data gathering, ad targeting and customizing web experiences without knowing too much code. In this training, you’ll learn the basics of GTM and some of its most common applications for non-profits.
This is an intermediate-level training.
Led by: Cyriac Joseph
Training; Thu, 07/11/2019 - 10:15am, 120C
Crisis communications is usually viewed as responding to negative events, but the same principles apply to situations you can leverage to advance your cause. Progressive advocates and candidates can expect that they will have unexpected opportunities to engage in the public conversation and change how people approach their issues. We’ll guide participants through an hour-by-hour crisis of opportunity simulation. Participants will walk through every action they would take in response to the developing story and how they can shape the media narrative.
Participants should have at least 1-3 years of experience working in communications at an advocacy organization. This training will equip staffers who are on the frontlines to answer the question “What do we say?” when a major news story breaks about their issues.
Training; Thu, 07/11/2019 - 10:15am, 120B
Even though nearly every major newspaper’s editorial board has championed voting rights, voting rights advocates struggle to achieve proactive policy wins. Why is that? ReThink Media analyzed more than 4,100 articles; nearly 22,000 quotations; and over 600 million tweets, and combined this intelligence with three years of public opinion and messaging research from more than five leading research firms to figure out why and how to fix it. Come learn how we can re-center this most important civil right in the American political consciousness and build a better democracy for us all. We’ll learn how to reframe our messages to better reach the public through themes and values that move people to listen to and act with voting rights advocates.
This training is best suited for people who talk about voting rights in their daily work.
Training; Thu, 07/11/2019 - 10:15am, 122A
Since 2011, creators on Twitch.tv have raised more than $110,000,000 for nonprofit causes. Gamers have led the way: 58% of gamers have donated while playing or buying video games in the past 12 months and 67% said they would join other gamers to fundraise. But gaming is just the tip of the iceberg. Streaming everything from Cross-Fit to knitting to cooking, Twitch creators today attract more 140MM unique viewers per month to the site (on par with MSNBC, CNN, Fox News, and ESPN). Learning how to engage this new creator-class can be incredibly powerful. Join Aly Sweetman, Charity Program Lead at Twitch and Roz Lemieux, Director of Blackbaud Labs for a fast-paced training on how to make it fun and easy for them to engage with your campaign.
This training is best suited to those who either have never run a livestream fundraising (or engagement) campaign — or are still in the early stages of formulating a strategy.
Training; Thu, 07/11/2019 - 10:15am, 121A
Young people voted at record rates in 2018, having the highest youth turnout since 1971. In 40 campus-based “Youth Vote Indicator Precincts” where NextGen America was active, turnout doubled over previous midterms from 22% in 2014 to 44% in 2018. When we engage college students and meet them where they are, they turn out in record numbers. By running a targeted campus field program, we’re recruiting and engaging the next generation of progressive activists and leaders, activating them around the issues that they care about. So what does it take to build an effective campus electoral program? From campus Welcome Weeks and dormstorming to career fairs and creating campus clubs, learn more about the field tactics that work on college campuses.
For newer activists, this session will provide a basic backdrop for organizing with a special focus on engaging young people. More seasoned activists will find this session integral in helping them develop campus-specific organizing tactics to more effectively target college students.
Training; Thu, 07/11/2019 - 10:15am, 121B
Peer-to-peer text messaging is revolutionizing the digital organizing world, but it’s already second nature to a large group of organizers poised to take over the movements we’re building today: young people. In this session we’ll take a soup to nuts approach on organizing youth to utilize the online tools that are a part of their daily life (think: text messaging, Instagram) in their activism.
This training is for all levels.
Training; Thu, 07/11/2019 - 10:15am, 120A
Don’t be scared, be prepared! Hackers, trolls, and fake news bots are targeting progressive and Democratic organizations more than ever before. What can you do to protect yourself? What should you do if you are hacked? How do you know if you’ve been hacked? You don’t need to be a tech whiz to understand and deploy basic security principles. We will cover the best practices that every organization should follow for your tech systems, staff, volunteers and vendors. We’ll provide guidance on a range of tools that are commercially available, discuss types of attacks, and how to recognize and prevent them. We’ll also provide a step-by-step guide for what to do if your organization is attacked.
Open to all skill levels. This is an introductory session that explains all concepts but will give practical advice that attendees can immediately put into practice.
Training; Thu, 07/11/2019 - 02:30pm, 121B
Something happens, and millions of outraged people take to the streets in powerful mobilizations that bring people from all walks of life together. Flash forward a few weeks later and people have moved on to the next issue. How many times have we experienced these powerful mobilizations, only to learn that there’s nothing to do next? How can we turn moments of outrage into meaningful, real, lasting power? Absorption is about giving people as many possible opportunities to take action. In this training, you’ll learn proven strategies for building leadership and deepening engagement at scale.
This training is best suited for advanced organizers who are looking to build power.
Training; Thu, 07/11/2019 - 02:30pm, 121C
More and more organizations are adopting the fundamentals of analytics into their digital programs: tracking key metrics, A/B testing and making data-informed decisions. But is there more you could be doing? This training will cover advanced digital analytics practices: benchmarking, best practice testing, multivariate testing, challenges with ad testing, and effective test tracking.
Attendees should be very familiar with A/B testing and how analytics can help guide a digital program.
Training; Thu, 07/11/2019 - 02:30pm, 120C
Have you ever wondered how to get news coverage on a topic or campaign you’re driving in your community? How to build press-worthy events? Looking to share and expand your vision? Maybe you’ve never been on camera, written an op-ed, or pitched a story—and have no idea where to begin! Then this training is for you! This training has been developed to celebrate, elevate, and expand your influence authentically, without compromising your values or vision.
This is a beginner-level training for newer organizers and those who haven’t been on camera or written much. Ideal for smaller organizations without a dedicated communications department.
Led by: Jess Torres Woolford
Training; Thu, 07/11/2019 - 02:30pm, 122A
We donated to, signed up for email, followed on social, and otherwise engaged and researched 100 activists. Join us to see the state of the industry, where we’re succeeding, where we’re failing and what we can do about it.
This training is best suited for those involved in digital execution and communications.
Led by: Eric Pratum
Training; Thu, 07/11/2019 - 02:30pm, 120A
There’s an easier way to match spreadsheets of address data to legislative districts and elected officials. Come see how District Match can help you conduct better advocacy campaigns, prepare for meetings with legislators, and update records in databases and CRMs.
This demo is presented by Azavea.
Training; Thu, 07/11/2019 - 02:30pm, 121A
If you’re interested in using clever strategies and hard-hitting tactics to influence the massive corporations of the world, this training is for you. You’ll learn creative ways to research corporations and their top executives, methods to effectively campaign against them for change, and some tools and tricks you can use to amplify your efforts. Need to capture a decision maker’s attention? Want to use social media, ads and direct action to disrupt and annoy companies? Curious about brand-jamming, astroturfing and other clever tactics? This training will be a fun and insightful look at the strategies of successful corporate campaigns and how you can use them to drive change.
This is a beginner to moderate level-training.
Training; Thu, 07/11/2019 - 02:30pm, 120B
2020 is closer than you think! If you’re a nonprofit public charity and want to make an impact during election year, you should check out this training. We’ll go over what it means to stay nonpartisan, discuss how to safely talk about your issues as we approach an election, and discuss what you should keep in mind when working in coalitions with other organizations. You’ll also learn about how these rules apply when using social media.
All experience levels are welcome.
Led by: Ronnie Pawelko
Training; Thu, 07/11/2019 - 03:45pm, 122A
Whether it’s for digital or print, visual designers make decisions that affect your decisions every day. Why do you stop and look at some billboards, but not others? Why did you decide to not recycle one of those political mailers you got? We’ll cover how humans process visual information and what can movitate them to act. This training will cover the basics of photo-based design and help you improve your understanding of the many visual communications that surround you. We’ll end the session designing something together, live!
This training is for both beginners/non-designers as well as intermediate designers/communication professionals who want to improve their design and communication skills.
Training; Thu, 07/11/2019 - 03:45pm, 120B
From message to delivery, you need a smart strategy to tell your story to the audience you want to reach. Media Training for the 21st Century is a general communications training for organizers, staff, and principals that leaves you feeling empowered and able to get your message across regardless of fear and distraction. This goes way beyond style tips for television hits—this is about communicating your values in a way that resonates long after you’re done speaking.
This training is open to everyone.
You Don't Have to be a D**k to Run for Office: Campaign Communications for Real People and Hell Raisers
Training; Thu, 07/11/2019 - 03:45pm, 120C
This training is for those interested in running for office that will not receive significant support from the party and/or won’t have big budgets to hire staff or consultants. It’s also useful for organizers and activists not afraid to raise a little hell. We’ll give an overview of designing a core message and push attendees to concretely identify what winning looks like, plus share best practices and pitfalls you might encounter.
This training is for those with little to moderate experience interacting with the media or those who are nervous about telling their stories.
Training; Thu, 07/11/2019 - 03:45pm, 121C
From building a brand to driving acquisition, fundraising and mobilization, ads can help your campaign conquer its goals. Come learn from Facebook’s Advertising Team on how to run ads effectively, our latest best practices, and rules of the road when it comes to political and issue ads transparency.
Led by: Jen Nedeau Helm
Training; Thu, 07/11/2019 - 03:45pm, 121A
The escalation of activism demands for a middle step between requests and grievances, a form of lobbying that isn’t done behind closed doors and truly holds public officials accountable: The answer is a tactic called “birddogging.”Birddogging is when you ask a public official or aspiring candidate to do something you care about, in person, and in public. Birddoggers apply pressure directly to a target who has the power to give us what we want, and it works! Al Gore was birddogged before issuing support for cheaper AIDS drugs in Africa. McCain was birddogged before he cast his vote that saved the ACA. In this training, we’ll teach you how to step up and make your legislators work for you.
If there’s change you’d like to see and you know who has the power to make that change happen, this training is for you.
Training; Thu, 07/11/2019 - 03:45pm, 121B
We demystify all the ways money influences elections. You’ll learn what kind of groups can spend in your election, how they are funded, how you can monitor their activity, and how and when you can communicate with them. There will also be an in-depth discussion of the strategy of outside spending—who should buy what, when, where and why.
This is an all-ages training. For beginners, we’re providing a vocabulary for understanding who and what is impacting their campaign and taking some of the spooky out of the things they read. For attendees who are employed full-time in politics but relatively inexperienced, we’re providing a structure for thinking strategically about the breadth of communications channels and how to be most effective. Advanced practitioners will benefit from our analysis of privileged spending.
Training; Thu, 07/11/2019 - 03:45pm, 120A
The lack of adequate funding is a chronic condition in the progressive space, and one that is unlikely to be cured anytime soon. But we’re not going to let a little thing like “lack of funding” stop us. Learn from Debra Cleaver (Vote.org) and Deborah Barron (New Left Accelerator) about the myriad free or low-cost resources that are available to non-profits and other impact organizations. We’ll teach you all about low cost technology tools including beautiful (and nearly free) website builders, powerful CRMs, high-impact organizing and advocacy tools, fundraising technology, design tools and more. We’ll also go over high-quality, free or low-cost legal resources to assist your advocacy and impact work.
This training is best suited for those who are actively considering starting a new organization or campaign, or who are actively running a new organization or campaign. You don’t need to be broke to attend: even if your org has money, you’re bound to pick up some pointers.
Training; Fri, 07/12/2019 - 09:00am, 120A
From VideoChat Townhalls to Premium Access Online Fundraisers: large scale video chat events vie to be gamechanger tech of 2020
Shindig enables video chat events where speakers can address audiences of 1000’s and either prescreen prospective video chat questioners or throw open the podium for first come first served contributions.
Events can be secure and private, or open to the public and even simul streamed for unlimited viral viewership on Facebook, Twitter or YouTube.
Audience members themselves can also mingle, network, collaborate and share in private video chats replicating the audience dynamic of physical events, fostering collaboration and deepening connections amongst community members in a wholly unique way.
Find out how video chat events can help increase your outreach, more deeply engage your community, generate WOM and create compelling repurposable video content.
This session is brought to you by Shindig
Led by: Steve Gottlieb
Training; Fri, 07/12/2019 - 09:00am, 121B
Using social media to move your message or share memes isn’t enough to build a movement. Online-to-offline organizing is so much more than event turnout. Sol Freire and Kelcie Glass will share their experiences using social media to organize workers and build power. They’ll discuss how to proactively find new supporters, how to use public and private social media pages to build a community, how to use comments and messaging to identify key individuals, and how to build an online-to-offline pipeline to connect individuals with ‘real-world’ organizers and create a movement. Come learn what it takes to build likes and ad clicks into activists and members.
This training is intermediate: attendees should be familiar with using social media platforms for their organization and have some experience managing Facebook pages and or groups.
Training; Fri, 07/12/2019 - 09:00am, 120C
Join the founders of the New Conversation Initiative to discuss the landmark results of 2018 Deep Canvassing persuasion experiments and learn how to improve your campaigns ability to persuade, motivate your base and reduce voters’ underlying prejudice that allows our opposition’s fear-based messaging to dominate. Deep canvassing is the only field tactic that has been validated to be longitudinally persuasive, and in order to win, what we say to voters must be as effective as the tech or engagement tool we use.
This training is best suited for those with field or campaign experience and are looking for new tactics to motivate and hold our base or persuade the moveable middle.
Training; Fri, 07/12/2019 - 09:00am, 122A
Instagram, Snapchat, YouTube, Facebook—the number of social media networks that activists are using to organize on is vast, and it’s tempting to try to use them all. But you don’t need to use all the platforms; you need to know which ones will help you win. Join us to learn the questions you need to ask yourself as you make your platform choices. We’ll share in-depth use case scenarios that can help you use social media to win while also respecting your organization’s capacity in terms of time, personnel and finances.
This is a beginner-level training.
Training; Fri, 07/12/2019 - 09:00am, 121A
Trump’s anti-immigrant agenda has increased fear and uncertainty within immigrant communities. Rapid Response Networks is a model based on coalition building where organizers, attorneys, the direct community and allies can work together to be prepared and respond with power and not panic at the time of ICE (Immigration and Customs Enforcement) activity. We’ll share how you can develop a defense structure in your community. You’ll learn how to build coalitions and how to how to build collective power through Know Your Rights philosophy.
This training for anyone who would like to help defend immigrant rights.
Lock It Up: How to Secure Yourself and Your Team Against the Internet's Wretched Hive of Scum and Villainy
Training; Fri, 07/12/2019 - 09:00am, 120B
Ransomware. Viruses. Data breaches. Phishing emails. Website defacement. Ad network hijacking. Mobile number theft. DNS poisoning. These are just some of the cyber threats that every progressive organizer, campaign and nonprofit needs to be aware of and on guard against. This training will cover best practices for securing websites, personal computers and mobile devices that everyone should know, including lessons from the 2018 midterms. Learn how to protect yourself and your organization against the hive of scum and villainy on the Internet that would do you harm. As the old adage goes, an ounce of prevention is worth a pound of cure.
This training is for any activist or nonprofit leader who organizes online and wants to improve their personal/organizational security hygiene. No programming knowledge or coding experience is needed. You should bring at least one connected device if you’d like to participate in the interactive aspects of the training.
Led by: Andrew Villeneuve
Training; Fri, 07/12/2019 - 09:00am, 121C
Get the most bang for your texting buck with Chatbox’s intelligent and efficient campaign texting solution. Chatbox CEO Phil Gordon will show you how Chatbox stands apart with its hyper-localized constituent segmenting, enhanced P2P functionality and seamless polling, surveying, and volunteer sign-up technology. Enterprise-grade texting for campaigns that mean business. This demo is presented by Chatbox.
Training; Fri, 07/12/2019 - 01:30pm, 121C
You know how to boost a Facebook post, but do you really know the many ways that digital ads can support your advocacy or campaign? This training will cover innovative targeting, testing and promotion strategies designed to reach the right people with the right messages at the right time. Need to connect with grasstops influencers? Convince decision makers that EVERYONE’s talking about your issue? Use social media to boost your fundraising emails? Barrage reporters with your messaging? This training will show how advertising on Facebook, Twitter, Instagram, LinkedIn and other channels can help you win.
Attendees should have a basic knowledge of Facebook, Twitter and Instagram and an interest in expanding their outreach beyond that.
Training; Fri, 07/12/2019 - 01:30pm, 122A
Your Theory of Change is the strategic center of your work. For digital to be an effective component of your campaigns, your online actions must connect back to—and advance—your core strategy. With so many possible choices available, it’s critical to assess each option to determine how it will move the central goals forward, and build to the next action. In this session, we’ll learn the steps to craft a Theory of Change, then practice the skill of applying digital strategies to your campaigns by examining a famous pre-digital mobilization, working in teams to apply online campaign approaches to this classic organizing plan, and comparing notes as a group.
This training is appropriate for all skill levels. Beginners will receive everything they need to understand and apply the theory, and intermediate and advanced practitioners will get a chance to hone their skills.
Training; Fri, 07/12/2019 - 01:30pm, 121A
Accessible media improves the experience for your existing audience and invites and engages folks with disabilities with your content. People with disabilities are frequently overlooked as activists, storytellers and political actors. Accessibility in digital spaces often costs nothing, can be implemented into your existing workflow, and allows your message to be shared with a largely untapped group. Putting accessibility first challenges you to be specific in your storytelling and to utilize your creativity to push beyond what you think is possible. Join members of the Rooted in Rights team to learn several digital storytelling strategies for video and social media that will make your content accessible.
This is an introductory-level training.
Training; Fri, 07/12/2019 - 01:30pm, 120A
Ira Horowitz, founder and expert dad-joke-maker of Cornershop Creative, will demo two exciting new WordPress add-ons built for nonprofits: an eCards Campaign Builder to grow your fundraising efforts and a legislative scorecard plugin that automatically feeds congressional data to your site. We will spend 30 minutes demoing each tool. This demo is presented by Cornershop Creative.
Led by: Ira Horowitz
Training; Fri, 07/12/2019 - 01:30pm, 120C
Podcasting is currently the fastest growing digital media platform in terms of audience reach and revenue growth. Fifty percent of those in U.S. homes say they are podcast fans, and 44% (124 million) of the U.S. population has listened to a podcast. This training session willl cover end-to-end podcast production including content planning, publishing, recording and choosing equipment and software. We’ll also cover growing your audience, how to reach top ranks on podcast charts, and how to use the platform to proliferate a progressive message using social media.
This training is open to everyone.
Led by: Jennifer Taylor-Skinner
Training; Fri, 07/12/2019 - 01:30pm, 121B
In 2018, 31 Democratic representatives cosponsored the first-ever bill to protect the human rights of Palestinian children. Prominent Senators now publicly back the constitutional right to engage in boycott campaigns for Palestinian rights. This training will provide attendees with the skills to join in successful political advocacy to advance of freedom, justice, and equality for the Palestinian people within a progressive framework. Topics will include base building for legislative campaigns, messaging to center values, and translating grassroots power into policy gains. With the 2020 elections process underway, this is an opportunity for all movements for justice to push elected leadership to be responsive to constituents and communities.
This training will help both newer activists and more seasoned organizers refine their skills to harness the power of the grassroots to make demands of policy makers.
Training; Fri, 07/12/2019 - 01:30pm, 120B
“I know what is expected of me.” “Someone at work encourages my development.” “My manager seems to care about me.” If your team were to answer these questions today, what might they say about your leadership and team culture? At a time when organizations and campaigns are moving at a breakneck pace, leaders and managers need to be even more clear in setting expectations, motivating and growing staff, and building a sustainable team culture that can go big and win. This session will provide from essential skills to cultivate leadership for people from ED’s to Intern Directors to step up and meet the challenges of today and tomorrow.
We believe that everyone is a leader, not just line managers and the C-Suite. This training will support people at all levels to deepen awareness of their own leadership capacity and to strengthen their skills to increase their impact with others at work and in daily life.
Led by: Lola Elfman
Training; Fri, 07/12/2019 - 04:30pm, 121B
Facebook Messenger bots are an exciting new tool for growing and engaging your online audience through campaigns. In this session, organizers will present a case study of how Messenger bots helped move Spanish-speaking adults and workers to take offline action to demand driver’s licenses for undocumented immigrants in various state-wide campaigns. Learn how you can use Messenger bots to separate yourself from the inundation of emails and P2P texts, communicate with your base in innovative new ways, and reach diverse audiences that don’t respond well on other communication platforms.
Familiarity with Facebook, Facebook Ads, peer-to-peer and broadcast texting and messaging is recommended. More advanced usage and familiarity with API is beneficial.
Training; Fri, 07/12/2019 - 04:30pm, 121C
Whether you look at AOC, DJT or Cardi B, it’s clear that digital personalities that create online communities are driving the direction of contemporary politics. While influencer engagement has been standard in corporate marketing for years, candidates and causes have lagged in cultivating the new grassroots leaders online who may look like Instagram foodie or fashion folks, local rappers on Twitter or unboxing YouTube vloggers who might also be in the demographics most interested in and impacted by progressive policies. This session will get you prepared to ID and recruit influencers that can expand and diversify your current organizing and fundraising online.
This is an intermediate to advanced-level training. You already have a social media practice and are looking to help your candidate, organizers and/or spokespeople engage at a new level.
Led by: Cheryl Contee
Training; Fri, 07/12/2019 - 04:30pm, 122A
In grassroots organizing we say, “Meet people where they are,” and with 95% of Americans owning a mobile phone, organizations and campaigns without a mobile (SMS) program are missing key opportunities. Mobile is the best direct response tool to reach, engage and activate donors, supporters, volunteers and voters. With response rates 4X what we see on email, more organizations are integrating SMS into their digital and field programs. But with so many different platforms out there, it’s hard to make heads or tails over which is best for your needs. This training will cover why your campaign or organization should invest in mobile (SMS), the differences between peer-to-peer and broadcast texting and how you can use both effectively.
This training is open to all experience levels. You might be a digital expert or novice with some or limited mobile (SMS) experience, or you might be the field director on a campaign that has utilized peer-to-peer texting but knows nothing about broadcast SMS.
Led by: Sandi Fox
Training; Fri, 07/12/2019 - 04:30pm, 120A
Catalist will step through the basics of modeling, from how models are constructed, how they should (and shouldn’t!) be used, what to know about your model before using it, and what to ask before you decide to purchase or build a custom model. Catalist’s Analytics team builds and maintains a robust set of civic behavior models for the progressive community and often works through these challenges internally. When do we need to build a new model? What are the benefits and what are the costs? Could we do something more effective with the time and money spent on a new model? What are all of the ways a new model can add value, and how do we demonstrate that? This is a frank and open conversation about what models can and cannot do for a campaign or organization. This training is presented by Catalist.
Led by: Justine D'Elia-Kueper
Training; Fri, 07/12/2019 - 04:30pm, 120C
Want to be taken seriously? Are your finely crafted messages not landing the punch you expected? Or do you just have trouble standing up to be heard? Progressives have the best ideas (duh!), but even after all we’ve learned about how to communicate them, we sometimes find our audiences aren’t absorbing these ideas or messages. Non-verbal communication makes all the difference in determining how your brilliant words are heard. We’ll provide tips and tricks for getting your ideas and expertise across and ensuring your audience remembers the messenger AND the message.
This training is open to everyone.
Training; Fri, 07/12/2019 - 04:30pm, 121A
POWER works with social, racial and economic justice organizations around Philadelphia and Pennsylvania, and we’ve found this coalition work to be essential to winning campaigns. Join us for a training where we’ll teach attendees how their organizations can have productive relationships in coalition with faith-based organizations.
This training is for established organizers who would like to build new partnerships with faith-based organizations in their communities.
Training; Fri, 07/12/2019 - 04:30pm, 120B
You’ve heard the stories about sexual harassment and #MeToo, and maybe had it happen to you. And you’re hearing more about toxic workplaces in political campaigns, nonprofit organizations, and other progressive groups. You know you need a policy in place, but what should it contain? Who should it apply to? And what happens once the policy is in place: what should reporting look like? What kind of training is needed? What are the consequences for violating the policy? Most know by now they should be doing something about their workplace climate, but what are the best practices to ensure what you do will be effective? This session will talk about the nuts and bolts to do a workplace prevention campaign right.
This training is appropriate for all skill levels, but those in the mid-stage of their career and those in leadership positions with an ability to implement workplace policies will have the most immediate benefit.
Led by: Paula Brantner
Training; Sat, 07/13/2019 - 09:00am, 121B
How do you best get your Facebook and Instagram content in front of the right people? What tools does Facebook have specifically for the politics, government, and advocacy world? How does the algorithm *really* work? What changes have been made in the last year? Come to Hack the Algorithm: Facebook Strategies for Civic Actors to learn best in class strategies for building and growing your movement.
Led by: Carrie Adams
Diversifying Our Lists: Acquiring "Hard-to-Reach" Communities with Smart Targeting and Relevant Creative
Training; Sat, 07/13/2019 - 09:00am, 121A
For our progressive movement to win, we know that marginalized communities—including people of color, queer and trans communities, working people, and women—must be centered, especially in our digital programs. Unfortunately, traditional strategies to grow organizational and campaign lists often end up acquiring the same homogenous groups of (white, cis/het, upper middle-class) “liberals” who don’t reflect the true diversity of our movements or leadership. In this training, we’ll show you how to design targeting and develop creative that helps you engage traditionally “hard-to-reach” communities through your digital advertising program.
This training is intended for those with at least a basic understanding of digital list-building acquisition strategies and platforms. Ideally, you have executed or developed copy or creative for acquisition programs in the past and are looking to further develop your skills.
Training; Sat, 07/13/2019 - 09:00am, 122A
All too often organizations and campaigns are so focused on getting people on their list that they forget about what happens once they’re there. Start off on the right foot with new subscribers by implementing a welcome series that will cultivate a long-lasting relationship with your audience from the get-go. This training will walk through the basics of welcome series strategy from content to targeting and everything in between to ensure your new subscribers feel, well, welcomed!
This training is for those with a basic understanding of email and marketing best-practices.
Led by: Kaitlyn Ryan
Training; Sat, 07/13/2019 - 09:00am, 121C
UX is under-resourced and under-utilized in organizing, but it is key to understanding what your users need, how they think, and how they behave—and incorporating that understanding into every aspect of your process. This session will focus on the value of user experience and how to employ UX in your work. Good UX leads to higher engagement, higher retention, more referrals, and a better experience overall for the people using your product/content/service. This training does not include graphic design, user interface training, branding/identity, or marketing.
No previous experience in UX, design or tech is required. This is a training for attendees with zero experience who want to do more UX in their organization.
Training; Sat, 07/13/2019 - 09:00am, 120B
With Latinx voters becoming the largest non-white ethnic voting bloc in 2020, democratic presidential candidates will have to address some of the most pressing issues affecting the Latinx community in the United States. From the status of Puerto Rico to the crisis in Venezuela, reproductive health care, or the tension of communicating to Latinx voters in English, Spanish or Spanglish—these are some of the taboo topics that candidates will be forced to answer. Latinx voters are paying close attention to how candidates are reacting to the issues they care about. So having culturally competent messengers and messages in the early stages of the presidential campaigns is no longer a second thought, it is necessary for any winning campaign.
Ideal participants work in communications or messaging strategy, but this session will be helpful for all organizers trying to engage the Latinx community.
Training; Sat, 07/13/2019 - 09:00am, 120C
Last year, we delivered a training teaching attendees how to talk to their Member of Congress in person, through a town hall, and via phone calls on pressing issues. But what happens afterward? In this training, you’ll learn the nuts and bolts of how to track legislation and Congressional votes (i.e. what is cloture?) as well as how to take your advocacy to the next level through strategies such as media efforts, coalition building, and non-legislative tools including Congressional briefings and hearings.
This is an intermediate training for those with no advocacy background and those who are more experienced.
Training; Sat, 07/13/2019 - 09:00am, 120A
In advance of the 2020 elections, many of us are having conversations about how to ensure that our movement leaders reflect our values of equity and inclusion. That needs to be true in tech-related roles as well, including digital organizing, data, analytics and coding. But this kind of shift doesn’t happen overnight. We’re here to share insights and practices honed over years of training in movement technology that are essential to anyone who has been talking about equity and diversity on campaigns and in organizations, but has struggled to make that value a reality when it comes to tech-related roles.
This training is intended for a wide audience—no prior experience is required.
Training; Sat, 07/13/2019 - 01:00pm, 121C
Mass mobilization and direct action have long helped movements win, but the way we build and communicate to our base has changed. Digital tools have democratized the way we tell stories and opened up opportunities for more personalized outreach and recruitment to help shift the balance of power in our favor. With step-by-step handouts and case studies from the People’s Climate March in NYC and APTP’s 96 hours of direct action in Oakland, this panel will prescribe how to easily create supporter engagement journies across channels before, during, and after mobilization that will help you get the numbers to win AND change hearts and minds.
This training is for anyone who is beginning to think about organizing and mobilizing online and for those who run events and want to engage new supporters.
Led by: Vanessa Tsimoyianis-Butterworth
Training; Sat, 07/13/2019 - 01:00pm, 121A
This panel will offer suggestions about metric driven campaigns to better help organizers grasp the historical and contemporary ways that data can exploit black, indigenous and low-income communities. Data can reduce these communities to their most granular aspects. But organizers can push back by advocating for campaigns that are responsible and accountable with data collection and management.
Some organizing experience is preferred but not required. Data specialists/managers are encouraged to attend.
Led by: Ishmael Bishop
Training; Sat, 07/13/2019 - 01:00pm, 121B
It’s the biggest unrecognized opportunity on every website. While most website managers, brand managers, and content strategists spin their wheels every month on something new, they overlook what their existing content tells them. This session is equal parts art and science. We’ll improve your search rankings, attract more of your target audiences, and convert a higher percentage of them by finding the content that inspires visitors to take action.
This training is best suited for those with experience in website management, content creation, and digital analytics.
Led by: Eric Pratum
Training; Sat, 07/13/2019 - 01:00pm, 122A
If your campaign or non-profit is thinking about building or rebuilding a website this year, it’s tough to know what will deliver results, and what will be the next <blink>. DON’T spend an arm and a leg, DON’T take all year for a mediocre site design, DON’T stress yourself out, DO deliver a great website that will get the job done. Come to this session and learn the latest trends for 2019 and the future including mobile-first, responsive design, flat design, parallax, scrolling versus non and more. We’ll share tips on when it makes sense to do it in-house versus hire out, and we’ll go over best practices to make sure your site stays current and relevant.
This is a beginner-level training.
Training; Sat, 07/13/2019 - 01:00pm, 120C
The labor movement has fought for years to win justice for all working people by raising wages and improving families’ lives. It’s clear that we cannot achieve economic justice without racial justice. SEIU’s Racial Justice Center joined the Race-Class Narrative Project to find tested messages that rebut the right’s faux populism and white nationalism with a new story. This research shows that an integrated Race-Class Narrative outperforms a colorblind economic approach and beats the opposition’s divisive frames. Join us as we share how the research was implemented and practice strategies to help you connect race and class to win on the issues that matter to working people of all races.
The intended audience includes campaign leads and staff, as well as communicators and communication leads.
Training; Sat, 07/13/2019 - 01:00pm, 120B
Join us for a fun, interactive session that will provide ideas for how your personal story is connected to the causes you care about, directions to help you navigate the online universe, and tools to understand the different audiences and pick the media with the highest potential. Whether you want to fundraise for a campaign, get people to turn out to an event, or encourage allies to take action, our goal is to help you develop concrete skills to shape your personal narratives and the stories familiar to you in ways that elevate progressive values and support good causes.
If you work in the social justice space, are familiar with the basics of social media, and are eager to step up your online game to support progressive causes, this training is for you!
Training; Sat, 07/13/2019 - 01:00pm, 120A
Conflict is universally present in interpersonal, organizational, intercommunal and structural settings. Some conflicts are easy to understand, while others seem overwhelmingly complex. In either case, conflict mapping is a versatile tool that can increase understanding of a given setting. This training will introduce various conflict mapping models that you can apply in a wide variety of settings, providing insight into the most effective and impactful areas for engagement and action. Through mapping a conflict setting, participants will gain strategic perspective into a conflict by examining actors, relationships and directions of influence in a conflict and how these insights can inform participants’ work.
This training is designed for activists and organizers of all skill levels.
Training; Sat, 07/13/2019 - 02:15pm, 122A
What if I told you that boosted posts only reach 16% of Facebook users? Many campaigns, causes and organizations are constantly looking for ways to reach more voters online through paid channels. For many, their first step is boosting posts and it’s easy to see why. For $20, you can see thousands of impressions and reach tens of thousands of people. But, boosted posts are best used as a small part of a much larger social media advertising strategy that, with the right knowhow, will help your campaign be more strategic, reach more voters, and turn more people out to vote. Move beyond the boosted post with this session.
This training is ideal for first-time candidates, new campaign staffers, as well as advocates, activists and grassroots organizers.
Training; Sat, 07/13/2019 - 02:15pm, 121B
Love it, like it or hate it, the need to use Facebook in our organizing work isn’t going anywhere anytime soon. From pages to groups to advertising, there are constant changes which means we need to adjust our strategies in order to maximize our impact on Facebook. Join us for this survey of the big changes over the last year and some strategy tips for how to make Facebook work for you.
This is an intermediate-level training.
Led by: Beth Becker
Training; Sat, 07/13/2019 - 02:15pm, 121C
Powerful online communities are key to successful field and digital organizing. With online communities, volunteer fervor does not disappear after a single election or fundraising cycle. Instead, these organized networks serve as structures for long-term progressive power-building. Through relational organizing, these communities expand supporter networks and activate hard to reach supporters, increasing democratic participation – especially amongst young people and communities of color. Our session gives seasoned and first-time field organizers clear takeaways on building long-term relationships with supporters, creating action-producing content, and using tracked data to refine communication and facilitate rapid message experimentation.
This session is valuable for those interested in forming digital communities and using relational organizing to better engage volunteers. Both seasoned and first-time field organizers will learn clear takeaways on how they can activate their supporters online and keep those supporters engaged.
Training; Sat, 07/13/2019 - 02:15pm, 120C
Join Faith Cheltenham, @thefayth, in learning to communicate your true intent as white accomplices interested in providing relevant support for Black people. This training combine elements of stand-up comedy, large action role playing and decades of Black advocacy experience into a training designed to reduce and eliminate anti-Blackness from Netroots Nation! All Of Us in one room, invested in one idea … teaching YOU how to shut it down, so we don’t always have to.
This training is intended for ALL white people, people of color, Black people, and individuals interested in increasing the positive experiences of Black people at this conference, in this country, and in this world. We welcome attendees of all backgrounds, disciplines and skill levels—anti-Blackness exists at every level.
Led by: Faith Cheltenham
Training; Sat, 07/13/2019 - 02:15pm, 121A
Without corporate money, Alexandria Ocasio-Cortez’s campaign relied on people power and grassroots energy. To harness that energy as effectively as possible, we invented a mobile app called Reach. By giving volunteers the ability to capture valuable data from every voter interaction (no matter when or where it happened), this tool enabled new options of canvassing that simply weren’t possible before. This session will explore those new tactics and methods. We’ll work through the mechanics of the tools and the ideas behind the broader strategies, drawing lessons from two dozen campaigns which have been implementing them so you can apply them to your next field program and truly meet voters where they are.
This session is intended for campaign managers, directors and organizers for both issue-based and electoral campaigns.
Training; Sat, 07/13/2019 - 02:15pm, 120B
Whether it’s an election campaign or a longer-term issue campaign, dedicated campaign staff and volunteers put in long hours and sometimes practically live at campaign headquarters. It’s easy to fall into the fast food trap, leading to poor nutrition, low energy, sick staff and resultant absenteeism, lower productivity and avoidable mistakes. This training will provide a model for establishing healthy campaign environments, including the rationale, sample materials, checklists and templates for how candidates, campaign managers and staff/volunteers can easily and affordably create an environment which elevates an ethic of self-care by making it easy to stock what’s needed to prepare quick and easy healthy meals and snacks.
This training is open to everyone.
Training; Sat, 07/13/2019 - 02:15pm, 120A
Every email list is a special unicorn—so how do you know what messaging motivates your supporters? What subject lines grab their attention? How do you write the most engaging copy? And are graphic emails really all that? The answers to all of those questions—and more—are an email test away. In this session, attendees will learn the basics of email writing and testing, including crafting copy and testing its effectiveness, what makes an effective email test, what tools they need to start testing, best practices, how to analyze the results of a test, and how to apply those lessons to future emails.
This training is for those who may be relatively new to email but want to improve their game and launch an effective testing program.