Search Sessions

You can browse our searchable agenda for 2020 below. To view our overview schedule for the conference, click here.

Order by:

Prepping for a Post-November America: Legal Guidance To Maximize Your Advocacy Efforts

Nonprofit organizations play a critical role in shaping policy outcomes that meet the needs of the communities they serve. And while 501(c)(3)s must play a nonpartisan role in the upcoming elections, they are particularly important advocates on policy issues after the dust settles in November. The time is now to prepare for whatever leadership changes occur in the next election at the local, state and federal level to push for positive policy change. This session gives new and seasoned advocates the lay of the legal landscape on what 501(c)(3)s can do as policy advocates plus tips and best practices to prepare for what’s next.

Trainers: Quyen Tu

Centering Indigenous Leadership

There is a desperate need for Indigenous leadership in our movements. In this session, we’ll cover language and terminology, Indigenous history, outreach, relationship building, representation vs. leadership, and the deciphering and importance of urban and rural Indigenous cultures. This toolkit is meant to educate users on language awareness and relationship building, while also highlighting the importance of moving beyond representation or acknowledgment and into offering meaningful leadership roles for Indigenous people.

Trainers: Thomas Lopez

Unpacking Bias and Depolarizing Race and Class

Without blaming and shaming, we’ll work in small groups to realize how we demonstrate bias and examine the ways in which bias can negatively impact the decisions we make. Developed to examine the bias between law enforcement and community, this model has been used in tense and polarized environments with great success. It opens communication and helps to propose problems. We will analyze and discuss participant experiences and collectively examine situational examples. Join us and be open to unlearning judgements and thoughts about others you may not know you hold.

Trainers: Gianina Irlando, Mira Weinstein

Optimize Your Grant Writing to Boost Your Work

Grant writing is a specific toolset that can help your organization or project get the resources it needs; but if you’ve never done it, it’s hard to know how to get started. This is a 101 lesson on how to write and optimize grants to increase your chances of success. The trainer has secured over $29 million in research and development grants as well as pilot project grants to advance climate solutions. She will familiarize attendees with how to evaluate project fit, write for grant grading, streamline project team participation, and run the project of applying for a solicitation.

Trainers: Urvi Nagrani

Transcending the Tweet: How Activists Can Build Power and Money

The political earthquake of 2016 rewrote the rules of advocacy, fundraising and communications. Yet too many of us remain siloed in our different strategies without realizing that an integrated approach is key to sustaining the movement in 2020 and beyond. Veteran fundraiser Marjorie Fine and communications expert Robert Bray will provide participants with practical tips and tools to better integrate communication and development efforts into your work. We’ll provide case studies of organizations that used integrated strategies successfully, amplifying their messages and expanding their revenue streams.

Trainers: Robert Bray, Marjorie Fine

Can I Say That at Work? Organizing a Union Undercover

Want to ensure equal pay regardless of gender and color, demand accountability for harassment, have the opportunity to collectively negotiate wages and benefits, or generally improve your work culture? Form a union! Across the country, professional workers of every collar have banded together to have more voice and protections at their jobs through unionization. But isn’t it risky to start talking union at work? Come learn about the legal rights to organize and collectively bargain and practice the best methods to talk to your coworkers about improving working conditions so your organizing campaign can start on solid footing. These best practice techniques can also be used for political and other campaigns.

Trainers: Mariana Padias, Sarah Tarlow

You Too Can Design a Thing: A Scrappy Guide to Simple and Low-Cost DIY Design

Design can be intimidating, expensive, outsourced, or boring—but it doesn’t have to be. We’re two mostly self-taught designers who learned how to make the most of the tools that were available to us. We draw inspiration from everywhere to create eye-catching designs for political campaigns, nonprofits, advocacy, and more. This is our quick andn dirty how-to, with a focus on design for social media and digital organizing. Get ready to learn how to design content that resonates and drives action, basic design principles and tips for inclusive design, how to create an inspiration bank, and where to find free or low-cost tools.

Trainers: Zainab Javed, Shireen Mathews

SEO Best Practices for Nonprofits

Organic search results are critically important to nonprofits and are earned through effective Search Engine Optimization. After you’ve generated your website’s current SEO score, it can be hard to know where to start. Using the guidelines that we employ when we run SEO audits for our clients, we’ll introduce the basic language and concepts of SEO and then walk you through the score improvement process. We’ll begin with simple actions like creating an xml sitemap and adding alt text to images through more complex actions such as schema markup. We’ll also cover lazy loading and image optimization. Each attendee will leave with a glossary and a checklist to audit their organization’s website and identify next steps.

Trainers: Monica Malmgren, Taylor Shanklin

From Online to Offline: Integrating Issue Advocacy and Digital Campaigning

In our online world, digital tactics must be fully embedded for campaign strategies to be effective. But, many organizations have divided “field” and “digital,” making it hard to build alignment. We have a solution for that! We’ll help you build a toolkit for digital and field campaign success: from knowing what tools are out there to developing compelling calls to action to keep activists engaged today and for the long haul. We’ll also talk about using storytelling to uplift those closest to injustice—putting our progressive values into action. Field and digital alignment is a must if we are to win in 2020 and advance with the hard work of enacting progressive policies.

Trainers: Ntebo Mokuena, Colleen Moore

De-Nonprofit Your Social Media

Nonprofits: We have to admit, we have a problem. Our social media content is often stiff, inauthentic, and worst of all, unable to break out of the Washington bubble. We’ll teach you how to make relatable, authentic content that will bring new people into the fold and say something real and meaningful. We’ll talk about the basics of video, graphic, and text content and how to break through the chatter on each platform to make a difference.

Trainers: Norberto Briceño, Mariah Castañeda

Deep Engagement at Scale: Organizing through Mobile-First Messaging

Communities of color and younger voters overindex in terms of mobile use, making mobile-first messaging essential for communicating with key constituents and driving progressive outcomes at the local, state, and national levels. A recent study found that 92% of Facebook ad clicks occur on mobile devices. In this training, we’ll discuss tactics and emerging best practices for leveraging ever-changing mobile-focused platforms to reach people where they are and engage in sustained conversations to support advocacy actions and electoral mobilization.

Trainers: Josh Merritt, Sha’Tisha Young

Influencer Engagement: The Future of Online Organizing is Already Here

Whether you look at Instagram, TikTok, YouTube or beyond, online influencers and creators have reshaped the political landscape. After all, a top online influencer has translated that influence into becoming president and continues to use Twitter effectively as a platform to build community, increase offline turnout and manipulate public opinion. Influencers have become the new community organizers. Our session will update you on emerging trends around influencers and what motivates influencers to partner with causes and campaigns. We’ll show you the latest technology and techniques to ensure you’re identifying and reaching these powerful people at a time when it matters to get out the census and generate voter turnout in record numbers.

Trainers: Cheryl Contee, Paul Kahn

The Power of Facebook Groups: How to Hack the Algorithm and Organize Your People

Social media algorithms are ever-changing. Facebook has recently made the decision to prioritize “meaningful interactions” that we can use to our advantage to scale our campaigns. Learn how to use the power of Facebook groups to develop an online-to-offline organizing model to move people to action. We will cover examples of how Walmart and Amazon workers are using Facebook groups to organize–and how Toys R Us workers used secret groups to organize and win a historic $20 million hardship fund after the company declared bankruptcy.

Trainers: Aneta Molenda, Aliya Sabharwal

Email Going to Spam? Improving Your Deliverability One Send at a Time

You spend so much time writing emails to your supporters, you need your important messages to end up in the inbox! But Gmail, Yahoo, and other email providers are constantly changing how they sort your emails. Join deliverability experts from Twilio SendGrid and Action Network to learn how to ensure your emails get to your activists every time. We’ll cover how email providers determine what’s spam and what isn’t, how the algorithms have changed in the past year, and how you can test your email program to ensure deliverability. You’ll also have a chance to learn new strategies, practice techniques like testing down the list, and ask questions to some of the foremost experts in the email deliverability field.

Trainers: Will Boyd, Amy Chin-Lai

Next Level Content Creation and Optimization

It’s the biggest unrecognized opportunity on every website. While most website managers, brand managers, and content strategists spin their wheels every month on something new, they overlook what their existing content tells them. This session is equal parts art and science. We’ll improve your search rankings, attract more of your target audiences, and convert a higher percentage of them by finding the content that inspires a visitor to take action.

Trainers: Edie Salter

Building a Broadcast Text Program for Mass Mobilization

Join us for a training on how an innovative broadcast texting program can help mobilize constituents to drive direct action, make their voice heard, and effect change. We’ll cover how to drive conversions using both SMS broadcast text and peer-to-peer tactics, how to effectively use SMS and MMS to educate your community, and how to use SMS creatively—from incorporating custom data into your broadcasts, using keyword opt-ins, and micro-targeting for groups.

Trainers: Taylor Behnke, Emma Delaney

Beyond Lists: Tech and Techniques to Canvass Voters Where They Are

Without corporate money, Alexandria Ocasio-Cortez’s campaign relied on people power and grassroots energy. To harness that energy as effectively as possible, AOC’s Digital Organizing & Data Director and Technology Director invented a mobile app called Reach. Reach was designed so that any social engagement becomes an opportunity to canvass and gather rich data. However, for many organizations, canvassing in 2020 won’t look the same as the field-first efforts of the past as we navigate social distancing. In this session, we will run through the new field tactics and strategies that emerged from the Ocasio 2018 campaign, as well as how those strategies have adapted to our distanced world to continue to build people-powered campaigns, even if that’s online instead of at doors.

Trainers: Jake DeGroot, Amanda French

Your Friends Are Doing It: Using Social Pressure to Boost Voter Turnout

Democrats’ path to victory for the White House and Senate runs through boosting voter turnout among non-traditional voters who are often immune to traditional forms of political messaging, including issue advocacy. In 2018, Progressive Turnout Project used a data-driven, deep canvassing program to boost turnout among infrequent Democratic voters by an average of 10.4%. Social pressure has been shown to be the most effective way to motivate non-voters to participate in the electoral process. This training will cover innovative new social pressure messaging, strategy, and tactics to reach voters in the field and online.

Trainers: Kelsey Fritz, Chris Gentry

The Feedback Loop: Using Field Listening Tactics to Build Strategic Intelligence

What is the most important concern you’d like to see addressed? That is the first question we ask voters at the door. In the 2018 cycle, For Our Future and For Our Future Action Fund knocked on more than 10 million doors and had more than 1.5 million conversations with voters across 7 states. Before asking traditional questions like “Who are you supporting for this race,” canvassers are listening to the voters and collecting data from those conversations. The data we’ve gathered across 400,000+ conversations covering 90 different issues helps us better build relationships with voters and understand the communities in which we work. We’ll walk through our methodology and findings here.

Trainers: John Malloy, Justin Myers

How to Turn Your Donors into Your Strongest Issue Advocates

Donors want to do more, but it’s up to us to ask them. There’s an increasing need for us to take a stronger role in advocating for the issues that are central to our mission and build powerful communities of support for our causes. In this session, we’ll explore how to introduce advocacy to your existing donors in a meaningful way, and bring even more people into your community on the issues you care about. We’ll look at case studies that prove that advocacy, as part of your engagement strategy, boosts fundraising results overall and should be a central part of your integrated fundraising, comms and digital strategies.

Trainers: Natasha Madison

Digital Tactics for Direct Action

How can digital tools put real pressure on a decision-maker? Learn how to transform an online petition, Twitter storm, livestream, or business reviews into a “direct action” that makes it impossible for your target to go about business as usual. This session uses case studies and organizing theory to show how the principles of direct action apply online. This workshop is for director-level staff, organizers, and digital practitioners at any level of experience.

Trainers: Rose Espinola, Evan Sutton

Democracy Champions: Connecting Democracy, Power and Kitchen Table Issues

To win on the issues that impact our lives—workers’ rights, environmental justice, racial justice, LGBTQ rights, immigration reform, etc.—we must have a base of activists who are passionate about their kitchen table issues to make the link to democracy reforms that will transform our elections. Protecting and expanding our democracy during these unprecedented times activism and engagement by all who want to defend democracy and build collective power. This session taps into the lived experiences of participants to connect the dots between the wealthy interests who use power to impede democracy for personal gain and the real consequences that we suffer. You’ll come away with an understanding of how corporations and the wealthy use their money and power to dominate the political system-and real action items you can engage in to build our collective power to win.

Trainers: Joanne Antoine, Brittny Baxter

Proven Persuasion: How to Apply Deep Canvassing to Win in 2020 and Beyond

Join organizers from People’s Action and The New Conversation Initiative to learn how deep canvassing is being used in 2020 to persuade voters in a lasting way, mobilize big grassroots teams, and win support for truly progressive solutions. Deep canvassing continues to be the only voter engagement tactic proven, in experiment after experiment, to have a large persuasive impact that can last for months or longer. Join us and learn how to defeat Trumpism—and counteract the fear, prejudice, and despair that poison our communities. You’ll learn how to apply this approach in your own work to make your conversations with voters as powerful as the tools you use to reach them.

Trainers: Mehrdad Azemun, Ella Barrett

Open Call: Best Practices for Using Data and Models

Do you have questions about the best ways to use models? We’ll teach you the fundamentals you should know: how models are constructed, how they should (and shouldn’t!) be used, what to know about your model before using it, and what to ask before you decide to purchase or build a custom model. Catalist’s Analytics team builds and maintains a robust set of civic behavior models for the progressive community and often works through these challenges internally. When do we need to build a new model? What are the benefits and costs? Could we do something more effective with the money spent on a new model? What are the ways a new model can add value? This is a frank and open conversation about what models can and cannot do for a campaign.

Trainers: Anna Thorson

Women Run Campaigns: The Fundamentals of Running a Successful Campaign

The Women Run Campaigns training is made for and by women—as well as other gender minorities, including trans-feminine, gender nonconforming, and non-binary folks—to give them the knowledge, skills and confidence they need to become campaign managers and senior campaign staffers. We cover the fundamentals of running a competent campaign including building your personal network, securing endorsements, managing staff and volunteers, campaign messaging, fundraising, communications and digital organizing, and charting a path to victory.

Trainers: Biola Jeje, Ericka Persson

Creating a Campaign Plan in 60 Minutes

In this interactive and improvisational simulation, participants will work together to build a strategic campaign plan for a hypothetical candidate. Working from a jointly created set of factors (What’s the make up of the district? What other elections are on the ballot? What are we running for? Is it an open seat?) participants will create a campaign message, determine a win number, identify their target universe, and build a field and communications plan to reach that universe. Once the strategy and tactics are set, we’ll use assumptions to build out a budget and fundraising plan for the campaign. You’ll walk away with a sample plan—and the skills to build your own—in 60 minutes!

Trainers: Ryanne Olsen

Building an Inside-Outside Strategy for State Advocacy

For years, conservative activists and interests have out-organized progressives at the state level, often beating our movement to the punch when it comes to budgets, bills and advocacy at the state level. With so much momentum on our side this year, we cannot let that happen! State assemblies are unique beasts, and in this training, you’ll learn how to build an inside-outside advocacy strategy, which key questions to ask about your state assembly, and how to power map your state cap.

Trainers: Nikkilia Lu

Breaking Up With the White Moderate Once and for All

Fifty-seven years ago, Dr. Martin Luther King, Jr. wrote that the “white moderate” is the biggest obstacle to black freedom. This training, by a white anti-racist educator, focuses on the premise that the same problem exists today in a new context. Then, as now, fighting white supremacy is the right thing to do. Unlike in the past, fighting white supremacy can also win elections by appealing to an interracial coalition. This training will feature concrete examples of why and how white candidates and predominantly white organizations should shift from a conventional way of thinking aimed at the white moderate to an anti-racist approach that simultaneously fights white supremacy and builds solidarity with voters of color.

Trainers: Karen Gaffney

On the Margins: Mutual Aid as a Means to Combat Gentrification

Black Americans experience homelessness at disproportionate rates because they are the individuals most harmed by the impacts of white supremacy. Gentrification, a byproduct of white supremacy, has created an epidemic that further marginalizes Black families. BLM Louisville co-founder Chanelle Helm has created a mutual aid housing strategy that offers long-term support that not only houses families, but moves families from crisis to stability. Learn more about mutual and leave with the tools and skills necessary to fight gentrification in your own community.

Trainers: Chanelle Helm

Storytelling with Data: How to Create Insights from Data to Win Campaigns

Understanding how to communicate data effectively is a critical skill, especially when it comes to inspiring voters to support a candidate. This training will help you learn how to generate insights with data using a storytelling framework and publicly-available data to convey what’s at stake to the voter. By honing this skill, progressive campaigns will be better positioned to craft messages that resonate with voters and win more seats up and down the ballot.

Trainers: Michelle Schreiner

Organizing Through Our Stories

Group decisions are infinitely more powerful, yet difficult to create. Our job as community organizers and leaders is to create and curate groups that will take action together to create change. A good story helps people learn and remember and also motivates them. In this training, we’ll discuss the power of story to capture hearts and minds and how those stories can help us recruit and motivate others to act. We’ll also discuss how to record and bank the stories of your leaders and our movement.

Trainers: Lisbeth Espinosa, Elliott Petty

How Stories Can Change Minds: Going Beyond “Me, Us, and Now”

Storytelling is a powerful tool in advocacy and organizing. You don’t overturn systems of power by spewing facts and figures alone. But do you know how these stories can change minds or move people? In this session, we’ll train you on how to tell powerful, persuasive stories. We’ll go over the science of story-telling and analyze some of the most persuasive storytellers in politics so that you have the tools to tell better stories in your own work.

Trainers: Arshad Hasan, Vicki Roush

When Preparation Meets Opportunity: A Simulation on Rapid Response Communication

Crisis communications is usually viewed as responding to negative events, but the same principles apply to situations you can leverage to advance your cause. Progressive advocates and candidates can expect that they will have unexpected opportunities to engage in the public conversation and change how people approach their issues. We’ll guide participants through an hour-by-hour crisis of opportunity simulation. Participants will walk through every action they would take in response to the developing story and how they can shape the media narrative.

Trainers: Firdaus Arastu, Yasmeen Ramahi

The Power of the Pod: Activism, Movement Building and Fundraising through Podcasting

Podcasting is the fastest growing digital media platform in terms of audience reach and revenue growth. This training will cover end-to-end podcast production with a concentration on the technical aspects of production, including equipment, recording and software. We’ll also cover content planning and publishing, plus how to use your podcast for fundraising and generating revenue. Lastly, this training will cover how to promote your podcast through social media using audiograms.

Trainers: Jennifer Taylor-Skinner

From the Brain to the Ballot Box: The Psychology of Effective Messaging

This training, by the author of The Political Brain, focuses on three principles of effective messaging rooted in psychology, neuroscience, and message testing with 100,000 voters of the last 15 years: activate the right neural networks (e.g., talk about “people who’ve lost their jobs,” not “the unemployed,” which is abstract and dehumanizing); speak to voters’ values and emotions; and “move” voters by telling coherent, memorable narratives. Although these principles apply across issues, we’ll focus on healthcare and abortion as primary examples.

Trainers: Drew Westen

How to Get on TV and Make It Count

Getting on TV is an important part of your candidate’s or organization’s earned media portfolio, but getting on TV can be tough. This training will teach the fundamentals of whom to pitch and how to do a pitch right, and workshop long-term strategies to build loyalty with producers and bookers to make sure you can maximize your odds of getting solid hits on local or cable television that you can use to promote your cause.

Trainers: Dante Atkins

Media 101: Training for Organizers New to Talking to the Media

Are you new to talking to the press and need a quick run-down on how to do it well? We’ll supply you with a solid foundation on the basics of media interviews and give you time to practice those skills. Come to this training with major messages about your work and a few tough questions you want to practice responding to, and you’ll leave knowing how to land those messages in the media. The trainers come from a background in reproductive health, rights, and justice; however, the skills and tips are applicable to any social justice organizing work.

Trainers: Alexa Garcia-Ditta, Rep. Renitta Shannon

Online Actions that Matter: Strategies for Digital Engagement in the Time of COVID

Your members, or the people on your email list, are looking for meaningful things they can do to fight for a better world. Don’t just ask them for donations—give them opportunities to stand up to corporate power, pressure elected officials and elevate marginalized voices, all while social distancing (and largely even at home). Designing meaningful online actions is an essential part of any organization’s strategy during COVID-19 and beyond. In this training, we’ll share some examples of creative online actions your list can do: from hashtag takeovers and Twitter campaigns to powerful online petitions, decentralized research and online gatherings.

Trainers: Elana Levin

Tech is for Everyone: The Basics of Online Accessibility

Are your tools marginalizing people without you even knowing it? Join us in this session for an introduction to the world of accessibility—the practice of ensuring technology is usable by all people, including those with disabilities. We’ll cover the ways different types of disabilities can make it hard for people to work with common tools, techniques designers and developers can use to remove those impediments, and what to look for when selecting software and services to ensure your message can reach the widest possible audience. We’ll also teach you how to audit your existing tools for common accessibility problems, so you can start putting what you learn to work right away. Let’s build a world that works for everyone!

Trainers: Jason Lefkowitz

Make Beautiful Trouble: A Strategy Game for the Revolution

The key strategies and tactics that have inspired centuries of people-powered victories are now in a deck of 100+ cards YOU can play! In this training, we’ll use the new Beautiful Trouble Strategy Card Deck to guide participants through a Design-an-Action rapid prototyping game. Teams will use their cards to spark an action idea that addresses their issue & goal. Play with an array of creative tactics that activists use in real campaigns for change, created collaboratively by over 100 activists from around the world. Learn how gaming is bringing progressive ideas to new audiences & inspiring action toward holding candidates accountable and mobilizing voters for the November election.

Political Graphic Design 101: A Quick Start Guide

It’s 2020 and political visual design is EVERYWHERE. Ever wonder how you can get someone to stop and look at your design? Do you know your design looks amateur but don’t know how to fix it? Why do you stop and look at some billboards, but not others? How can 2D lines make us feel layered emotion? Why did you decide to not recycle one of those political mailers you got? We’ll cover how humans process visual information and what motivates us to act. This training will cover the basics of photo-based design and help you improve your understanding of the visual communications that surround you.

Trainers: Candice Dayoan, Chris McNeil

Get Tested: How to Run an Optimized Email Program

Every email list is a special unicorn, so how do you know what messaging motivates your supporters? What subject lines grab their attention? How do you write the most engaging copy? And are graphic emails really all that? The answers to all of those questions—and more—are an email test away. In this session, you’ll learn the basics of email writing and testing, including crafting copy and testing its effectiveness, what makes an effective email test, what tools you need to start testing, best practices, how to analyze the results, and how to apply those lessons to future emails.

Trainers: Malinda Frevert, Damien Shirley

Start MOBILE-izing Your Base: Getting Started with SMS for Campaigns

In grassroots organizing we say, “Meet people where they are.” With 95 percent of Americans owning a mobile phone, organizations and campaigns without a mobile (SMS) program are missing key opportunities. Mobile is the best direct response tool to reach, engage and activate donors, supporters, volunteers and voters. With response rates 4x what we see on email, more organizations are integrating SMS into their digital and field programs. But, with so many different platforms out there, it’s hard to make head or tails over which is best for your needs. This training will cover why your campaign or organization should be investing in mobile (SMS), the differences between peer-to-peer and broadcast texting, and how you can use both effectively.

Trainers: Sandi Fox

Creating Compelling Social Content for Your Campaign or Organization

What kind of social media content will help you build your online community of supporters and activists? Where do you find great content, how often should you post, and what should you be posting? You know how your boss keeps saying you should just make that thing go viral? “Going viral” on today’s internet is a herculean task that requires strategy, timing and tremendous amounts of luck. But, taking all the knowledge and testing accumulated from working at places like Upworthy, Vice, and Versa News, we’ll walk you through some basic strategy to make sure your message has the best chance possible. SPOILER: Good storytelling is the most important ingredient.

Trainers: Adam Mordecai, Laura Packard

Using Time-tested Tactics to Evaluate and Boost Your Organizing

It’s no secret that organizing is hard work. Talking with people, creating relationships, and building leaders is what has, and will continue to, advance our movement. We’re at a pivotal moment where we know the importance of high-attention, short-term events like elections, voter registration pushes, and Census outreach. Our challenge is molding these moments into long-term power building opportunities for our communities. This training will cover the basics of the “leaderful” organizing model—including assessments, one-on-ones and more—and how to bring them all together into an effective, power-building organizing program that identifies and develops leaders to help scale progressive movements.

Trainers: Seth Pinckney, Liz Rilley

How to Launch a Campaign that Pops on Day One

A grassroots campaign can’t afford failing to capitalize during its launch moment. Often, it’s one of the only moments of outsized attention you get. If coordinating your digital launch wasn’t already hard enough, the challenge is only getting worse as the Facebooks and Googles of the world scramble to revise their rules for political organizations. New restrictions and approval delays threaten to take the wind out of your sails before you even hit the open ocean. This training will walk you through the workarounds and preparation that can be done to ensure your campaigns make the most of Day One, and how to avoid the traps and pitfalls that lurk in this new digital environment.

Trainers: Toby Fallsgraff, Avery Lord, Janani Sreenivasan

How to Stop Your Ad from Getting Rejected: Navigating Political Ad Certification

Nearly every month, social media platforms announce changes regarding new certification processes to run political and issue-based ads. From Jack Dorsey’s big news about Twitter last year, to the multi-faceted process on Facebook, and Google’s reactionary banning of list-targeting, the outcomes of these decisions can be jarring—and confusing. Join us to learn how to navigate through these changes in an easy-to-understand way and finally get your ads running without a hitch.

Trainers: Zuha Khan, Ross Nelson

Social Media News You Should Use

Join us for our annual review of all the changes made to the various social media platforms since #NN19. We’ll discuss Facebook algorithm changes, rules changes, Twitter, Instagram and more and look at how these changes affect the work we do and the strategies we use.

Trainers: Beth Becker

Stop Redesigning Your Website and Start Evolving It!

Best practice used to say you should fully redesign your website every few years. But major redesigns can can be costly: aside from money, they can suck up a huge amount of staff time, affect SEO, and alienate users already familiar with your site. The smarter way to approach a modern website is to budget for gradual, ongoing changes—ideally informed by A/B testing. In this session we’ll talk about the ins and outs of making this philosophical shift, including budgeting, tools and vendor relationships, plus how to assess if your current site is amenable to this data-informed incrementalism.

Trainers: Ira Horowitz

Moving Beyond Nuts and Bolts with Harassment and Toxic Workplace Prevention

Nearly three years after #MeToo, we’re still learning about new sexual harassment and #MeToo stories. In the heat of the 2020 campaign, toxic workplaces are still compromising the work of political campaigns, nonprofit organizations, and other progressive groups. Most organizations now have a policy in place, but are they effective? Is the reporting mechanism effective? What kind of training is needed? What are the consequences for violating the policy? While more employers are finally starting to do something about their workplace climate, how do you ensure those strategies will work? Here’s how to dig deeper and move beyond the bare minimum to do a workplace prevention campaign right.

Trainers: Paula Brantner

How to Attract and Keep the Best Volunteers

A strong organizing program is arguably the most powerful mechanism to win. To date, MobilizeAmerica has helped over 1.5 million volunteers take 3.2 million actions to support the mission-driven organizations and campaigns they care about. In tandem with Swing Left, one of our most active partners, we’ll share the data-driven learnings we’ve gathered with organizers of all levels. Join us and hear proven strategies for optimizing the volunteer lifecycle, from recruitment to reengagement. We’ll cover best practices across the entire volunteer lifecycle: how to recruit, empower, gather feedback, reengage, and more.

Trainers: Ruby Anaya, Liz Mullen

The Candy Crush Approach: How to Get Your Team Hooked on New Tech

Progressive organizations need to leverage technology to boost their work and beat the powerful forces our movement is facing. But choosing and purchasing a new digital tool is just the beginning. The question becomes: how do I get my team to use it? This session will introduce participants to the lifecycle of technology adoption (from assessment and strategy setting to implementation) and take a deep dive on the staff training process. Participants will leave with concrete know-how for not only training but also getting staff and volunteers hooked on new digital tools—through an approach modeled on the addictive video game “Candy Crush.”

Trainers: Julien Burns

Maintaining Autonomy and Privacy Online in a Culture of Surveillance

Our phones and computers are used by corporations, governments, and cybercriminals to track and surveil our activity, from our online purchases to our offline location. This is especially true for groups interacting with marginalized populations. Surveillance affects us all, but is even more likely to harm immigrants, people of color, trans folks, and those with other intersecting, marginalized identities. The good news? We can protect ourselves and maintain our digital autonomy, and in this workshop, you’ll learn how!

Trainers: Amanda Bennett, Rachael Lorenzo

Cybersecurity Tips for Progressive Organizations

The threat of a foreign cyber attack—against an individual, a campaign, an organization, or municipalities—is real and potentially dangerous. But the risk is not just from other countries attempting to interfere with our work or our democracy; smaller groups or even individuals invading email accounts, wiping computers, or otherwise causing havoc can be disastrous both personally and professionally. In this training, participants will learn simple techniques to prevent hacking from happening, or at least make it significantly more difficult for attackers to substantially cause harm.

Trainers: Nick Catalano

Don't Micromanage! How to Lead Teams and Deliver Results

“I thought I was clear” or “It’s faster if I do this myself … ” Most managers have said one of these things at some point in their careers. The pressure to lead teams and deliver results is real. What’s also real is that managers can provide their teams with clarity, support, and a healthy work culture. Together we’ll cover how to set clear expectations so that people can deliver great work. We’ll give you a coaching framework that is easy to remember and we’ll integrate some choice points and awareness for how you can address systems of oppression and bias in the workplace. Whether this is your first time managing or you’ve been doing it for years, we welcome you to join us.

Trainers: Lola Elfman