If you’re new to Netroots Nation, you can get a sense of what the conference is like by checking out our schedule overview. Our 2018 agenda included:
- 100 engaging panels on a variety of topics
- 70 hands-on training sessions (the most trainings we’ve ever hosted!)
- Keynotes and special featured content
- A progressive film Screening Series
- Caucuses, networking opportunities, social events and more!
Below you can use our interactive agenda to search panels, training sessions, keynotes and other content from Netroots Nation 2018. We’ll be working in the coming months on creating our agenda for Netroots Nation 2019.
Training; Thu, 08/02/2018 - 09:00am, 212/213
Volunteer. Donate. Volunteer. Donate… Do you keep asking your supporters to do the same things over and over again? Chances are, they’re tired of it and you’re burning them out. So the question becomes, how else can you creatively engage your supporters? Petitions to the rescue! Bring your creative thinking caps and join Care2 for an interactive writing workshop, where you’ll put pen to paper and learn how to create a compelling petition campaign and tap into the power of your supporters.
Please bring your laptops!
This demo is offered by Care2.
Training; Thu, 08/02/2018 - 09:00am, R03
You know how to boost a Facebook post, but do you really know the many ways that digital ads can support your advocacy or political campaign? This training will cover topics they don’t talk about in Social Media 101: innovative targeting, testing and promotion strategies designed to reach the right people with the right messages at the right time. Need to connect with grasstops influencers? Convince decision makers that EVERYONE’s talking about your issue? Use social media to boost the effectiveness of your fundraising emails? Barrage reporters with your messaging? Reach the voters most important for your campaign? This training will show how advertising on Facebook, Twitter, Instagram, LinkedIn and other channels can help you win in 2018.
Training; Thu, 08/02/2018 - 09:00am, R04
More and more organizations are adopting the fundamentals of analytics into their digital programs: tracking key metrics, A/B testing, and making data-informed decisions. But is there more you could be doing? This training will cover advanced digital analytics practices: best practice testing, multi-stage testing, multivariate testing, challenges with ad testing and effective test tracking.
Training; Thu, 08/02/2018 - 09:00am, R01
When it began, Tom Steyer’s Need to Impeach campaign started with exactly zero names. Join the team that built the Need to Impeach community into a 5 million person strong movement for an interactive training on paid strategies to grow your email list. Efficiently adding new names to your list takes smart advertising strategies, thumb-stopping creative, smart targeting and a thoughtful approach to utilizing different acquisition platforms. But the result of a well-executed acquisition plan isn’t just a big list, it is a community ready to take action for your cause. With plenty of real-life examples, this training will show you how to grow your list in 80 days.
Training; Thu, 08/02/2018 - 09:00am, R02
Join us for a primer on digital organizing. We’ll focus on social media and cover what it means to conceptualize your own digital strategy, why social media fuels activism and how to find your digital voice. We’ll share tried and true best practices that are practical to the everyday comms worker—helping you juggle that press release and demanding social schedule and whatever else that might be on your plate.
Training; Thu, 08/02/2018 - 09:00am, R05
Hyper-local issue organizing creates new activist entry points that can lead to traditional civic engagement. This training will examine how the Planned Parenthood Generation Action program leverages hyper-local campus campaigns to build youth momentum in electoral cycles. The training will look deeply at program best practices including: leadership development, data accountability, and local to electoral pivoting.
Trainers: Kate Cartagena
Training; Thu, 08/02/2018 - 09:00am, R07
Searing images of people in wheelchairs fighting for healthcare was an important force in the battle to protect the Affordable Care Act. Yet people with disabilities remain a mostly untapped population within the larger progressive movement, despite being the largest minority population. Too often progressive diversity outreach programs fail to sufficiently include strategies to reach those with disabilities and their families or caregivers. This training will provide strategies on how to build coalitions with people with disabilities and their caregivers, provide ideas on designing diversity outreach programs to include those with disabilities, and give tips on how to empower people with disabilities to fight for their rights.
Trainers: Rachna Heizer
Charting Your Path in the Progressive Movement: How to Give Back While Staying Employed, Valued and Paid
Training; Thu, 08/02/2018 - 09:00am, R06
Sustaining a life in the movement is hard. Whether it’s finding a job in the first place, fighting the perils of impostor syndrome, staving off burnout or figuring out how to stay involved while paying off loans and bills, we’re faced with challenges at every turn. Veteran strategists and trainers Jay Carmona and John Brougher have worked in the movement for years now, through a variety of campaign, nonprofit and organizational positions. Jay and John will walk through techniques on how to be an effective political operative while also navigating a long-term professional and personal life in the movement.
Training; Thu, 08/02/2018 - 10:30am, 212/213
Combining the mass scale of email and the intimacy of one-to-one conversations, P2P texting is changing the face of organizing. Come learn how P2P texting works and see what sets Relay apart from other texting tools. This demo is offered by Relay.
Getting Started with Facebook Live: How to Amplify Your Action and Bring More People into the Movement
Training; Thu, 08/02/2018 - 10:30am, R01
Join us to learn how to use Facebook Live to reach hundreds of thousands of people with your action or protest and recruit them to join in your efforts. In this interactive workshop, we’ll break down the components to a successful Facebook Live broadcast: how to script your broadcast, how to build an audience, how to interact with viewers and how to move people from Facebook spectators to movement participants. You’ll also leave with a list of inexpensive gear to improve the quality of your broadcast.
Training; Thu, 08/02/2018 - 10:30am, R02
Visual designers make decisions that affect your decisions every day. Why do you stop and look at some billboards, but not others? How can 2D lines make us feel layered emotion? Why did you decide to not recycle one of those political mailers you got? We’ll cover how humans process visual information and what movitates them to act. This training will cover the basics of photo-based design and help you improve your understanding of the many visual communications that surround you. We’ll end the session designing something together, live! This training is for both beginners/non-designers as well as intermediate designers/communication professionals who want to improve their design and communication skills.
Trainers: Candice Dayoan
Saving Millions with Earned Media: How to Organize Kick-Ass Press Events and Get Your Campaign Covered
Training; Thu, 08/02/2018 - 10:30am, R04
Back by popular demand! Earned media can be one of the most important (free) resources on your campaign, especially when you are strapped for cash. Our exercise-based curriculum will help you learn hands-on how to plan and execute a great press event—and generate thousands of dollars in media for your campaign.
Training; Thu, 08/02/2018 - 10:30am, R05
The Birddog Nation is a national network of people tracking candidate events, attending candidate events and asking pointed questions to candidates in one of the most important election years in the past few decades. This training will teach the skill of birddogging—how to seek out candidates, pin them down with specific questions or information, and track their views and responses. You’ll learn how to engage with decision makers and track the positions of candidates and electeds.
Training; Thu, 08/02/2018 - 10:30am, R06
Election day will be here before you know it! Get a refresher on what a 501(c)(3) organization may do and say during an election season to avoid intervening in a campaign for or against a candidate. During this session, you’ll learn how to safely talk about your issues and elected officials during election season; how to conduct nonpartisan voter outreach efforts; how to educate voters about the candidates through debates, forums and questionnaires; and how to ensure that staff and volunteers’ election activities are not attributed to the organization.
Trainers: Nikhil Pillai
Training; Thu, 08/02/2018 - 10:30am, R07
None of us should ever have to say #MeToo about our experiences at work—especially if we work for progressive organizations—but too many of us have stories about sexual harassment, assault and other inappropriate behaviors from our time in progressive organizations, companies and campaigns. In this training, learn how to speak up in the moment if you experience harassment. We’ll also talk about bystander intervention techniques and how to get your workplace to take this issue seriously.
Trainers: Robyn Swirling
Training; Thu, 08/02/2018 - 10:30am, R03
Many are still grappling the revelations stemming from Cambridge Analytica and the Internet Research Group’s nefarious activities online. Yet that’s now yesterday’s news—what fresh nightmares await us that are already emerging from the dark web? This training session will educate you beyond Black Mirror to understand the latest in research and trends so that you can begin to prepare for new manipulative techniques that use cutting edge artificial intelligence (AI) and machine learning to erode our shared concept of news and reality. We’ll cover topics like DeepFake, political botnets, automated laser phishing and more. You’ll leave this session armed with suggestions on how we can begin to fight back.
Trainers: Cheryl Contee
Training; Thu, 08/02/2018 - 01:00pm, 212/213
Come hear about the brand new CatalistEmpower.com! It allows you to look at snapshots of districts and to pull up maps of useful Catalist data in seconds. You can also click and color to make maps of anything you want to track. Learn how every field organizer can see maps of their own progress to goal, and hear how your campaign management team can save days of time on defining organizer turf. Everyone from the candidate to the volunteer loves to see maps of 1s and 2s that update every night. We will also demonstrate the core Empower Engine platform. Empower tools let you make and use awesome maps even if you have no tech or data background. This demo is offered by Empower Engine.
Training; Thu, 08/02/2018 - 01:00pm, R02
Ever since the 2016 election, activists around the country have been calling their elected officials, marching, volunteering and donating. We’re even seeing people take the next step and ask their friends and family to contribute to the candidates and causes they care about—with huge success! We’ll show you how to create your own fundraising pages and give you tips on how to get interested friends to take out their wallet and give.
Training; Thu, 08/02/2018 - 01:00pm, R01
Every email list is a special unicorn. How do you know what messaging motivates your supporters? What subject lines grab their attention? Which layout will get them to click through? Are graphic emails really all that? The answers to all of those questions—and more—are a simple email test away. In this session, attendees will learn the basics of email testing, including what makes an effective test, what tools they need to start testing, testing best practices, how to analyze the results of a test and how to apply those lessons to future emails.
Training; Thu, 08/02/2018 - 01:00pm, R05
Want to step up your Congressional advocacy game (even from the comfort of your own home)? Join us for a hands-on training with interactive simulation modules. The training includes a crash course on how Congress works, walk-throughs for engaging effectively with your members of Congress, case studies for how anyone’s voice can make a difference in today’s national policy debates, and the connection between electoral politics and policy advocacy. While the focus is on Congressional advocacy, the lessons and tactics shared are applicable to engagement at multiple levels of government.
Training; Thu, 08/02/2018 - 01:00pm, R04
Without effective intervention, 40 million people who voted in the 2016 election will won’t cast ballots in 2018. These 40 million voters are overwhelmingly progressive: they’re young, they’re people of color, they’re unmarried women, and they are the New American Majority. This situation is tragic, but it’s also preventable, as long as you’re willing to ignore conventional wisdom about increasing voter turnout. In this session you’ll unlearn some fundamental “truths” about voter turnout and hear about the latest research in what actually does increase voter turnout. You’ll leave ready to run hyper-effective GOTV campaigns in 2018 by targeting the 65% of Americans who are considered “low propensity” voters this year.
Training; Thu, 08/02/2018 - 01:00pm, R06
In this training you will learn how to protect yourself from getting ratf**ked by rightwing political operatives like James O’Keefe and Project Veritas. We will cover their operations and methodology, as well as suggested vetting protocols, tools and steps to take if infiltrated.
Trainers: Lauren Windsor
Training; Thu, 08/02/2018 - 01:00pm, R07
Whether you’ve had a #MeToo moment, find yourself suddenly unemployed or just dread going to work every day, you know the toll that being in a toxic workplace can have on your career, your self-esteem and your life. It can feel even more intense when you have to give up what you thought was your dream job in the movement and stop working on the cause or with the candidate you love. While it may feel like you’ll never escape, there are key strategies you can use to pivot and move forward in a positive way without torpedoing your career, selling out to the man or ruining your life. Let’s talk about what to do when the unthinkable happens at work.
Trainers: Paula Brantner
Training; Thu, 08/02/2018 - 01:00pm, R03
In this hands-on training, we’ll show you how to build personalized, high engagement advocacy tools with the Twilio communications platform (the same platform powering communications for Hustle, Relay, Phone2Action, MoveOn.org, the DNC, and many more).
You will embark on a TwilioQuest mission to build an advocacy campaign in real time. Using Twilio Studio visual editor and Airtable, developers and nondevelopers alike will level up their organizing skills and leave prepared to rally people at scale. During your quest, you’ll earn experience points and loot for your accomplishments. Are you ready to embark on your mission?
Trainers: Charlie Weems
Training; Thu, 08/02/2018 - 02:30pm, R04
SEO is straight-up magical. It’s free, easy and can drive millions of visitors to your website. We’ll show you how we used SEO to secure top Google placement for almost any voting-related search, allowing us to run the largest—and cheapest—voter engagement program in America. During the training, you’ll learn five things you can immediately do to your website to improve your search engine ranking and reach more visitors without spending money. This is an intermediate to advanced level training for people who love the internet, love user-generated content, know HTML and have administrative access to at least one website. Bring your laptop so you can get under the hood of your website and start making changes.
Training; Thu, 08/02/2018 - 02:30pm, R03
#BlackLivesMatter. #NeverAgain. #55Strong. What do these all have in common? An expert use of social media. Movements throughout history have always mastered new technology to advance their cause. In the civil rights movement, this meant knowing how to use television to broadcast the movement; today it means using social media. Join us to learn how social media has been instrumental in movement building from Occupy Wall Street to the present; successful case studies of organizing at-scale by harnessing social media; and hard skills to help organizers start integrating social media in their work.
Phenomenal Policy Knowledge, Itty Bitty Twitter Space: Using Digital Media to Communicate Complex Ideas Simply
Training; Thu, 08/02/2018 - 02:30pm, R05
You don’t need a JD to understand the importance of our federal courts, and you don’t need an MBA to see how tax reform is being used to attack the middle class. Every day activists and groups across the nation face a challenging task: distill the complex ins and outs of policies into a simple, engaging public message. But simplifying your message is more than cutting words—it’s about making content that moves people to act. From Tweets to podcasts, infographics to videos, digital media makes it possible to educate and motivate people in unique ways. This session will cover identifying your audience, where they are, and how best to reach them; finding the message that speaks to their values; and translating big ideas into visual products.
Lock It Up: How to Secure Yourself and Your Team Against the Internet's Wretched Hive of Scum and Villainy
Training; Thu, 08/02/2018 - 02:30pm, R07
Ransomware. Viruses. Data breaches. Phishing emails. Website defacement. Ad network hijacking. These are just some of the cyber threats that every progressive organizer, campaign and nonprofit needs to be aware of and on guard against. This training will cover best practices for securing websites, personal computers and mobile devices that everyone should know. Learn how to protect yourself and your organization against the hive of scum and villainy on the Internet that would do you harm. As the old adage goes, an ounce of prevention is worth a pound of cure.
Trainers: Andrew Villeneuve
Training; Thu, 08/02/2018 - 02:30pm, R01
The Action Network is an intuitive, full-featured online mobilization toolset. In this training, we’ll walk through some of our top features to help organizers get the most from Action Network, including our new drip emailer, the distributed events campaign tool and our sophisticated email testing tool. We’ll also dissect some of the most creative campaigns run on Action Network in the last year to identify tips and best practices that can be applied to your next campaign. This training is ideal for folks who are interested in exploring new tools to run their digital programs and existing partners that want to take their campaigning to the next level. To learn more about our toolset before the session, visit www.actionnetwork.org/toolset. This training is sponsored by Action Network.
Trainers: Mari Vangen
Training; Thu, 08/02/2018 - 02:30pm, R02
Live tweeting protests, panels, elections days, conferences (like the one we’re at today!) and even TV shows are some of the most effective ways to grow an engaged Twitter following for yourself and/or your organization. We’ll share strategies for live tweeting that you can use right away so that your being at #NN18 will grow your Twitter account. We’ll show the value of leveraging personal and organizational Twitter accounts together. Learn how popular culture moments like award shows and TV twitter present opportunities for Twitter engagement beyond your existing base. Skill level: If you or your organization has a Twitter account and use it, even occasionally and poorly, you’ll be good to go. If you’ve never seen Twitter before, this may not be a fit.
Trainers: Elana Levin
(DEMO) Let's Get Downballot! Digital Tools to Inform and Turn Out Voters for Every Race, Measure, and Election
Training; Thu, 08/02/2018 - 02:30pm, 212/213
BallotReady builds digital voter guides, slate cards, and make a plan to vote tools to help voters show up for candidates all the way downballot, powered by the most comprehensive database to local politics. Come learn about our tools to mobilize voters for every race and every election, nationwide. This demo is presented by BallotReady.
Training; Thu, 08/02/2018 - 02:30pm, R06
Over the past few cycles, progressives have fallen behind on digital advertising—even as voters are increasingly spending their time online. In previous election cycles, Republican campaigns have outspent Democrats online, allowing the right to seize the online conversation and define progressive candidates on their own terms. At the same time, many progressive campaigners have kept their distance from online advertising, relying on consultants and outside advisers instead of building in-house teams of digital staffers and building a larger digital infrastructure. To start reclaiming the internet, join Priorities USA for this introductory look at digital advertising and learn how to apply these best practices to your work. This training is sponsored by Priorities USA.
Training; Fri, 08/03/2018 - 09:00am, R02
Since 2016, many new organizing tools have been created—but which ones actually work and how will they change how we organize in 2018? We ran the digital organizing program for the VA Coordinated Campaign last fall and have spent 2018 digging in even further, assessing 100+ digital organizing tools (ranging from SMS tools like Hustle, Relay, and Groundgame; relational organizing tools like Team App, Outvote, VoterCircle, and MyRVP; and events tools like Mobilize and Grove AI). This training will give an overview of these tools and how they fit in with organic digital organizing strategies like Facebook groups, Twitter and email programs.
Training; Fri, 08/03/2018 - 09:00am, R01
In this training, we’ll cover Snapchat 101 and best practices for using the platform. Plus, we’ll provide some advanced tips for how to use Snapchat for organizing, campaigning and civic engagement.
Trainers: Sofia Gross
Training; Fri, 08/03/2018 - 09:00am, R04
In the era of Trump and bad news overload, how do you create a conversation with a potential donor so they care about your key issue? What can you say to them that will convince them to support your work? In this workshop, we’ll review and update results from the 2017 Progressive Donor Survey, which reached online and offline donors across the country. We’ll then do an exercise to identify who these donors are and what makes them tick. With these potential supporters in mind, we’ll explore the channels and messages to best reach them where they are. The session will finish with some tactics to keep them involved with your cause beyond that first donation or even that first Retweet or Facebook Like.
Training; Fri, 08/03/2018 - 09:00am, R06
The increase of hate crimes, Islamophobia, and discriminatory rhetoric by candidates running across the nation has awakened a wave of Muslims that have become driven to make change. However, the Muslim community is a very diverse community, a very cultured community, and one that has been victim to scrutiny for more than 17 years. Although Muslims make up just one percent of the US population, they have significant communities in swing states like Florida, Ohio, Michigan and Virginia. Join us for a session that will help your organization build or strengthen your collaborative relationship with your local Muslim community, and help you organize/mobilize your Muslim allies.
Training; Fri, 08/03/2018 - 09:00am, R05
Are you a woman interested in running for office, but don’t know where to start? Let Emerge America point you in the right direction during our Dare to Compete! training. Learn the basics of starting your run for elected office or support women who are running. Women are stepping up to run in record numbers, and we know America desperately needs the unique perspectives and skills women can bring to the table. Emerge America and the Emerge affiliates share one mission: to increase the number of Democratic women leaders from diverse backgrounds in public office through recruitment, training, and providing a powerful network. We have trained over 3,000 women to run for elected office.
Trainers: A'shanti Gholar
Training; Fri, 08/03/2018 - 09:00am, R07
Let’s face it, “diversity and inclusion” efforts in this country, and in the progressive movement, have been dismal. The reasons for this are deep and complex, but one of them is that we treat our differences like something that can be boxed and put in a corner, and pulled out when we need to address tension or conflict. What we are proposing is that we understand that who we are permeates every single aspect of our work and interactions, and by training ourselves in the practice of remembering this and responding accordingly, we can transcend the need for “diversity training” and begin relating in ways that account for difference, create powerful organizational cultures and deliver the best results for our work.
Organizing Walmart: How OUR Walmart has Moved Walmart Employees from Online Engagement to Offline Action
Training; Fri, 08/03/2018 - 09:00am, R03
Too often online tools are being used as solely communication tools and not as opportunities to move people into offline action. Come learn about OUR’s online to offline pathway and learn about their best practices on their pathway from initial conversation to leader.
Trainers: Eric Schlein
Training; Fri, 08/03/2018 - 01:00pm, 212/213
You are running for office and you are worried you don’t have enough time and you have too many demands for your money. This training will teach you how to implement a friend-to-friend outreach program to help you win your race. You will learn how to: identify and locate super influencers in your electorate, enable 100s of your supporters to personally reach 100s of their friends who can become 1,000s of enthusiastic voters, and dramatically reduce the time and cost of voter outreach. This demo is offered by VoterCircle.
Training; Fri, 08/03/2018 - 01:00pm, R02
Email is THE most powerful one-to-many communications channel available to progressive organizers. Done right, it delivers a powerful message for your candidate or cause, raises huge sums of money and mobilizes volunteers quickly and cheaply. Done wrong, it annoys your supporters, breeds negativity and breaks trust—or just goes to spam folders and is ignored. Come learn how your program can sparkle with best practices, grow your supporters’ engagement, and max out your ability to fundraise. I’ll share lessons learned from more than 13 years experience managing email programs for CREDO, Bernie 2016, NextGen, Vote.org and Mozilla—and discuss with you where email is going over the next few years.
Trainers: Will Easton
Training; Fri, 08/03/2018 - 01:00pm, R01
A compelling social media presence is an essential part of any candidate’s campaign or any advocacy group’s mission. But running a personal account is different from managing effective profiles and campaigns. How do you build a presence that will stand out? In this training, we’ll tackle the nuts and bolts of how to build your social media presence from scratch, how to create a unique voice, how to grow your profiles and how to engage your audience. Participants will learn how to develop a strategy that meets your larger goals and how to build a content calendar. We’ll break down misconceptions and give you the tools you need to be successful on social media.
Trainers: Alyssa Franke
Training; Fri, 08/03/2018 - 01:00pm, R03
Trump tapped into stories like “Leave it to Beaver” and “The Birth of a Nation” and rode them to victory. Our side has better stories; we just need to be more strategic about using them. Progressive stories like “Coco” or “Black Panther” fill movie screens and the popular fiction the public devours. We must understand how stories work and learn to use them in our strategy. Stories should not be an afterthought to get a few more clicks on a cute graphic. The creative strategies we teach will help you identify stories in popular culture and story archetypes that the people you seek to mobilize respond to. We’ll identify where and how those stories are best told and map out how to integrate them into your organizing work and use them to win.
Training; Fri, 08/03/2018 - 01:00pm, R06
Improving your fundraising is critical, whether you’re running a small grassroots campaign or running for office. Our exercise-based curriculum will help you learn hands-on how to research donors and ask for money more effectively. And when progressives can raise more grassroots dollars, we win more. This training received rave reviews at Netroots Nation last year, and we’re excited to offer it again!
Training; Fri, 08/03/2018 - 01:00pm, R04
With all the bluster and hype around Trump’s digital strategy, it’s hard to know what works online to persuade voters and get them to out to vote at a national scale. It’s even harder to know what works and doesn’t for local and down-ballot races. Join DSPolitical’s Jesse Juntura to learn not only what the evidence shows works (and doesn’t) online, but practical instruction as to how you can develop winning creative, target the right voters, and make sure they get out to vote. This training will cover digital persuasion and online GOTV research, include a walkthrough of how to set up, target, run, and optimize your online campaign using DemocraticAds.com as an example for local campaigns.
Trainers: Jesse Juntura
Activist's Secret Weapon: How to Harness Your Passion, Build Your Confidence, and Step into Leadership
Training; Fri, 08/03/2018 - 01:00pm, R05
There are plenty of activism and campaign trainings out there. But there’s only ONE mindset training for getting you emotionally and mentally ready for advocacy and politics. This training session gets right to the heart of the fears many women have around leadership and stepping into public life. We’re masters at showing you how to manage your inner critic (and imposter syndrome), use your passionate voice to create change and inspire voters and donors to support, give and spread the word like fire. If you’ve been thinking about jumping into advocacy, have trained to help campaigns or run yourself and are still afraid of putting yourself out there, attending this training can give you the secret weapon you need to change the world.
Training; Fri, 08/03/2018 - 01:00pm, R07
Ever been in an activist environment that inadvertently replicated classism and excluded poor and working-class leaders? Wondering how someone with class privilege clues like private school education, an inheritance or trust fund, high-paying job, or no student debt can meaningfully leverage their class privilege for social justice? Class privilege is rarely acknowledged or examined in activist spaces, politics, or the U.S. at large even though wealth inequality is at the root of so many of today’s systemic injustices. Through our roles at Resource Generation (the only organization in the U.S. organizing people (18-35) toward the equitable distribution of wealth, land, and power), we’ll provide concrete tools to recognize and counter class privilege. People with class privilege and wealth have many roles to play in creating a more just world. It’s important that we understand our power, class backgrounds, and its intersections and distinctions with race so we can effectively collaborate across lines of class and with movements led by communities most impacted by injustice.
Stop Telling Me to Make It Viral: Establishing a Compelling Digital Presence for Your Org or Campaign
Training; Fri, 08/03/2018 - 04:15pm, R02
We can’t teach you how to make a post go viral, but this workshop can help you establish a compelling digital presence for your organization or campaign. We’ll introduce messaging and branding (including graphics, photography and basic design theory); discuss how to find and grow your audience, cover events, generate buzz and engagement and measure impact. Finally, we’ll share how to build this multi-channel digital strategy into your entire organization’s work and form external partnerships. Our digital strategy will be informed by a racial justice, environmental justice, feminist, disability and LGBTQ lens, and it is our hope that our training will help change the online conversation on progressive issues to be more inclusive and intersectional.
Training; Fri, 08/03/2018 - 04:15pm, R03
Every year Black people report instances of anti-Blackness at the conference you are attending (anti-Blackness defined as the fear, devaluation or abuse of Black people). Come to this training and be part of changing that. Learn to communicate your true intent as white accomplices interested in providing relevant support for Black people. Join Black Lives Matter: Houston, BiNet USA and Black bisexual, queer and trans organizers together in one room, invested in one idea … teaching YOU how to shut it down, so we don’t always have to.
Training; Fri, 08/03/2018 - 04:15pm, R04
The opposition wants us to believe there isn’t enough of anything to go around. We know that’s not true, but our messaging often reinforces the idea that there are not enough resources—or even respect—for everyone. For example, we challenge mass incarceration by pointing out how prison costs more than college. But do we want to send more people to college than prison because it saves money? Would we want mass incarceration if it cost less? Of course not! Join this training to understand the problem with messaging for scarcity, workshop alternative messages and co-create next steps for moving our movements toward abundance thinking and language so we can not only believe that there is enough of everything for everyone, but make it true.
Training; Fri, 08/03/2018 - 04:15pm, R01
In this interactive workshop, participants will examine a youth-led campaign to promote social justice. We’ll look at dynamic case studies of Youth Leadership Institute’s (YLI) youth leaders whose campaign and advocacy efforts led to the passing of model ordinances limiting payday lenders, strengthening of laws limiting tobacco and alcohol advertising in neighborhoods, and increased access to healthy food in low-income California communities. Participants will also explore YLI’s Positive Youth Development framework that illustrates practical strategies for partnering with youth in social justice efforts.
Trainers: Anastasia Mallillin
Training; Fri, 08/03/2018 - 04:15pm, R05
Map your personal plan to run for local and state office in 2020—and win. Geared towards first-time female candidates, #RunAsYouAre is tailored for diverse women who have the passion to run, but don’t want to lose themselves in the process of political leadership. With 519,000 local and state offices, we specialize in training women to run—just as they are—by building political capital, identifying what office to run for, mapping networks and identifying your why. Your voice is valuable, and your vision is needed. Learn from the first Latina in the Wisconsin State Assembly who knows what it means to break barriers, and from the Founder of VoteRunLead, an expert in gendered leadership development.
Training; Fri, 08/03/2018 - 04:15pm, R07
You’ve boosted a post here or there, dabbled in the Ads Manager, maybe even taken a peek into Power Editor once or twice, but now you’re looking to take your Facebook campaigns to the next level. Join Facebook’s Tatenda Musapatike and Marcus Raimondi to learn tips and tricks to help you streamline your campaigns and better achieve your organizational goals with Facebook advertising.
Training; Sat, 08/04/2018 - 09:00am, R04
Email remains the workhorse of any digital campaign—it drives smaller donations, grassroots actions, and audience engagement. But what makes your email program unique? How can you make sure your messages stand out in increasingly crowded inboxes, increasingly accessed from folks’ palms? Conventional email strategy centered on desktops is so 1999. In this training, based on our experience managing some of the country’s most effective email programs, we’ll discuss how the ever-shifting geography of an inbox demands an ever-changing strategy of email response. We’ll teach you how to implement a smart, flexible approach to email design to meet people where and when they’re most responsive—and engage them through a ladder of action.
Training; Sat, 08/04/2018 - 09:00am, R03
In recent months, Facebook has made some significant changes to their NewsFeed algorithm. To many, this is nothing but frustrating, but data shows that if you understand how the algorithm works, you can better optimize your content to keep your community coming back for more. In this training, we’ll dig deep into the Facebook Algorithm including why it exists, changes made in the last few months and strategies to help you deliver content that your community wants—turning the dreaded algorithm updates into your best friend.
Trainers: Beth Becker
Training; Sat, 08/04/2018 - 09:00am, R02
Using the Food & Water Watch Don’t Frack Maryland Campaign as a case study, we will demonstrate the Midwest Academy Strategy Chart as a tool to power map your targets, execute tactics, create a narrative that builds public support for your issue and share the secret to getting your decision maker to say yes. The chart provides organizers with the tools to set concrete and achievable goals; measure organizational considerations in decision making; identify constituents, allies and opponents; create a power analysis of targets and develop strategic tactics. Food & Water Watch will discuss their groundbreaking victory to ban fracking in Maryland, altering the relations of power with elected officials and impacting the role of voters in the election.
Training; Sat, 08/04/2018 - 09:00am, R01
If your campaign or non-profit is thinking about building or rebuilding a website this year, it’s tough to know what will deliver results and what will be the next <blink>. DON’T spend an arm and a leg, DON’T take all year for a mediocre site design, DON’T stress yourself out, DO deliver a great website that will get the job done. Come to this session and learn the latest best practices and trends including mobile-first, responsive design, flat design, parallax, scrolling versus non and more. Also we’ll share tips on when it makes sense to do it in-house versus hire out. Be there or be error 404!
Training; Sat, 08/04/2018 - 09:00am, R05
For years, traditional targeting and messaging tactics have dominated our industry. We’ve used what we believed were tried and true tactics. In 2016, we began questioning those tactics and deconstructing what we thought we knew about research, polling and targeted voter communications. After crunching numbers in all 50 states, we used Virginia in 2017 as a testing ground for a new approach. We quickly discovered that not only was our targeting as an industry off, but that our messaging was being affected by it. You’ll leave this training armed with the ability, especially in red districts, to pull out your true “market” of voters and talk to them with the messages they want to hear.
Training; Sat, 08/04/2018 - 09:00am, R07
This training is intended for people who want to be an intentional ally to the LGBTQ+ community. We’ll start with information on being an ally/advocate and practical advice for common situations. The second half of this training will focus on how to be an effective ally in your movement building and campaign work, including how to make sure your candidate is a effective ally/advocate on the campaign trail and in office, and how your allyship shows up in progressive writing and social media.
Trainers: Maggie Cudahy
Training; Sat, 08/04/2018 - 09:00am, R06
Social trust is the key to relational organizing, and now more than ever, we must empower volunteers to use their social networks for good. Marginalized communities tend to be tight-knit groups of people who value trust and relatability. Team is an app that allows you to activate your supporters into trackable, manageable digital volunteers who can help you reach voters you cannot reach anywhere else. As organizers, we have to meet people where they are — online. In this session, you’ll learn how to direct your digital volunteers in friend-to-friend communication on Facebook and over text – the mediums they actually use to talk to their friends! In particular, we’ll focus on leveraging digital to help you conduct true, trust-based relational organizing with respect and authenticity.
Trainers: Shola Farber
Training, Special Event; Sat, 08/04/2018 - 01:00pm, 204
Your voice is needed at every decision-making table to fight for what matters to you and your community. You don’t have to have years of political experience or a degree to run for office. Your commitment and passion is the only requirement, and there is no better time than now to be a part of this incredible movement when so many women are stepping up. Join EMILY’s List’s renowned candidate training for pro-choice Democratic women. In this comprehensive and interactive training, you will learn from seasoned campaign experts about the steps you can take now to get ready, grow your network, and raise the money you need to win a seat at the table! Registration starts at noon on Saturday, August 4, and the training is from 1-5 p.m. Space is limited, so click here to apply for a spot now. Pre-registration is required to attend.
Training; Sat, 08/04/2018 - 02:00pm, R03
Do you think GIFs are the smallest unit of change? We do! We’ll share strategies for creating compelling GIF stories to intervene and change popular discourse around issues that affect our communities. We will create GIFs using the best free tools online. Participants will have gained important skills in transforming existing videos into GIFs and editing existing GIFs to reframe narratives online.
Training; Sat, 08/04/2018 - 02:00pm, R02
While the right uses social media to label voters for manipulation, progressives are better served in the 2018 elections and beyond by using social media to better understand what issues matter to voters, what language they are using to talk about issues and what lenses they use when looking at the issues. Social listening is key to bringing the resistance more deeply into the political process. Social media is filled with voices of real people who are crying out for progressive change. This training focuses on tools and methods for discovering what real people are saying on social media—and how understanding the national conversation will help us better connect with voters, energize our base and deradicalize the opposition.
F**k Petitions: How to Do Principled and Personalized Digital Work in an Increasingly Crowded Online Space
Training; Sat, 08/04/2018 - 02:00pm, R01
We’ll walk through how to develop principles for your digital communications that align with the same strong values you hold when building and maintaining offline relationships. We’ll discuss the downsides of blasting out one-way emails or texts to big lists and the upsides to thinking through creative ways to have personal conversations with a bunch of supporters at the same time. We’ll talk about using data and digital tools in a way that ensures that you’re having the right conversation with the right person at the right time while expanding your reach and relationships. And, lastly, we’ll run through how to build a team that reflects the digital principles you’re developed.
Training; Sat, 08/04/2018 - 02:00pm, R05
Hour 1: News breaks on social media of a truck attack in Lower Manhattan. Hour 2: Initial media reports speculate on the suspect based on traffic cameras. Hour 3: Local law enforcement hold press conference. The first hours after a major crisis can be trying, even for the most experienced comms pros. ReThink Media has worked for eight years with the Muslim, Arab and South Asian community to coordinate a collaborative communications approach to crisis response incidents. We’ll guide participants through an hour-by-hour crisis response simulation. In teams, participants will walk through every action they would take in response to the developing story and how they can shape the media narrative.
Training; Sat, 08/04/2018 - 02:00pm, R06
Events are powerful experiences. They are spaces in which people come together to build vision, to strategize and to learn from each other. In this session, we will go over a standard event planning cycle and best practices. We will share actionable tips for planning more diverse and inclusive events while walking you through how to plan an event that will move your audience to action and further engagement with your cause long after your event. Regardless of your experience, you will walk out of this session feeling ready to plan your next campaign launch, organizing training, panel discussion, and more, just like a pro!
Training; Sat, 08/04/2018 - 02:00pm, R07
Appealing to a variety of audiences can be tricky. Targeting an audience, then successfully reaching them, requires planning, messaging and coordination. This training addresses what it takes to carry out a successful field operation from a small grassroots initiative to a nationwide political campaign using proven strategies. By using data driven information, precise messaging and effective volunteer management, you can grow a successful movement or campaign. We will address the subtleties of outreach to specific populations and building credibility within diverse communities. This training will appeal to everyone from novice to expert.
Training; Sat, 08/04/2018 - 02:00pm, R04
A robust conversation about race is critical to converting the aspiration of a New American Majority into an energized and cohesive force. For the last year, Demos, Anat Shenker-Osorio (ASO Communications), and Ian Haney López (author of Dog Whistle Politics) partnered in an ambitious multi-phase project to craft an effective new narrative on race, class, and democracy. The central question we’ve explored is how to engage simultaneously around race and class in ways that strengthen social solidarity, reduce division and scapegoating, and create a viable foundation for progressive policy victories. We’ve crafted, empirically validated, and field-tested a range of narratives, and compared these to existing frames. Join us to hear our key takeaways, how state partners are integrating the research findings in their campaigns and organizing efforts, and help inform our plan to refine what we learned and win in 2020.
Training; Sat, 08/04/2018 - 03:30pm, R02
Become a graphic ally! Learn how to tell visual data stories to inspire policy change and mobilize information at the grassroots level. In this hands-on workshop, we’ll explore and apply principles of conscious and responsible design to a real-world infographic project. Participants will leave with an actionable list of design strategies, and with experience creating an infographic for a local nonprofit or community group.
Trainers: Jessica Bellamy
Training; Sat, 08/04/2018 - 03:30pm, R03
ICE continues to surveil and abuse immigrant rights across the country. Join us for a session on how to use the cameras in our pockets to help fight deportations and hold ICE accountable. Participants will learn basic digital security, tactical tips for filming ICE, strategies for making the biggest impact with video, and how to protect valuable footage. You’ll walk away knowing how to safely, ethically and effectively film ICE for evidence and advocacy.
Trainers: Palika Makam
Training; Sat, 08/04/2018 - 03:30pm, R04
From the historic mobilization of young people for the 2017 Virginia election to the unmitigated organizing effort around Parkland and the nationwide fight led by young people against gun violence, young people are leading the way toward a more progressive future. Learn from NextGen America organizers who mobilize young people through leadership development and activation—while understanding that young people are not a monolith and different tactics work in different geographic areas. The NextGen America Rising program has organizers in 10 states who will share what worked on the ground through the campus and cities (non-college) programs.
Training; Sat, 08/04/2018 - 03:30pm, R06
Many criticize the call-out culture but few offer concrete skills-building techniques to create a “call-in” culture that strengthens our movement. This training by an experienced anti-fascist black feminist will teach how to call each other in to strengthen our resistance and focus. Participants will learn the dos and don’ts of calling in and how to intervene when others are calling out. You’ll leave with skills to discern between offenses, micro-aggressions, triggers and threats, as well as increased self-reflection skills for engaging in debates or dialogues.
Trainers: Loretta Ross
Training; Sat, 08/04/2018 - 03:30pm, R05
Tech=power in organizing. Websites, apps and digital tools can amplify actions into the power of the crowd, and turn your organizing ideas into national movements. But finding good tech people to partner with can be difficult. There’s a strong professional language barrier between organizing and tech, and the tech world brings its own culture of power and oppression that can be difficult to navigate. In this training you’ll learn how to find tech partners, how to navigate tech culture and filter out arrogant and unhelpful tech people. You’ll even have the opportunity to practice creating formal requests for proposals to find tech partners for projects, and evaluate proposals.
Training; Sat, 08/04/2018 - 03:30pm, R01
Campaign data can turn into a mess very quickly. We want to show you some innovative ways campaigns are using the PDI National software platform to visualize their data and make their organizations as efficient as possible. We strive to make data understandable and usable from the most advanced data directors, to new campaign staff who are trying to learn as they go. Come see how to show over 250,000 voters and a national precinct file on a map. See how you can use data dashboards to understand your data and make quick, useful decisions about campaign tactics and strategy. This training is sponsored by PDI.
Trainers: Nic Zateslo
Training; Sat, 08/04/2018 - 03:30pm, R07
Wondering how to take your Facebook content to the next level? How to create and plan content to maximize your reach and impact? Join a session with Facebook strategists to see the latest trends, understand the newest tools, and get the most out of your time on Facebook.
Led by: Carrie Adams