Search Sessions

To see what sessions are on tap for Netroots Nation 2022, browse our searchable agenda below. We’re adding sessions every week, so check back often!

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Lights! Camera! How to Let Your Star Shine ⭐️on Camera!

The most compelling medium to get your message across is video. Whether on TV or online video, live or recorded, your star needs to shine. Will you know what to do when lights go on and the cameras start rolling? We’ll take you through the basics of on-camera appearances—from lighting to clothing, from where to look to how to sit, from how to speak into a mic to how to look into the camera. Our trainers will create an ad hoc studio right here at Netroots Nation and take you through the fundamentals of letting your star shine.

Led by: Arshad Hasan, Vicki Roush

Train the Trainer: The Short Version

Being a great trainer takes more than just subject matter expertise. It takes an understanding of how adults learn, presentation skills and more. It would be impossible to cover everything one needs to know to be a great trainer in just 90 minutes, but in this session we will lay the groundwork by covering the basics: the anatomy of a training, key differences between virtual and in person training, and a brief discussion about how adults learn and how to use that knowledge to build a great training experience for your trainees.

Led by: Beth Becker

Integrating Digital Advertising into Campaigns for Candidates and Causes

Digital campaigners face a sometimes overwhelming set of choices when they consider digital advertising these days. Facebook/Instagram, YouTube, programmatic, search, local media, paid influencers, enewsletters, internet radio, OTT…where to start, and should you start at all? This interactive session will help participants work through the possibilities and limits of different paid online promotion channels for their own advocacy or electoral campaigns. We’ll start at the strategic level and dig down into the nitty gritty of content, metrics, testing, budgets, feedback loops, internal advocacy and more from there. Expect an interactive discussion, since as a group, we’ll know more than any of us individually.

Led by: Colin Delany

Email Fundraising that Works: What to do When Your Digital Fundraising Hits a Plateau

Does this sound like you?

• Your email program has been running for years and it’s a key source of revenue for your organization. 
• You’re tasked with meeting prior records set during the Trump administration and even build on them, but you’ve exhausted your current audience and toolset.
• The only ideas you have left involve glitchy GIFs from 2011. 

In this training, we’ll talk about how to help your organization break out of this plateau by:

• Creating “moments” for digital
• Using ads to bring back those pesky lapsed donors
• Running donor persuasion campaigns
• Building your sustainer relationships
• Engaging your audience visually (not with GIFs from 2011)
• Exploring merch
• Working with your direct mail team
• Winning the case internally for your budget

Catherine Algeri, SVP at Do Big Things and former Sr. Digital Advisor to the Kamala Harris Presidential campaign and Digital Director of the DSCC, will walk through examples and lead brainstorming sessions to help your program reach the next level.

Led by: Catherine Algeri

How to Make News When the News is Bananas

Between recent cuts to newsrooms to the COVID-19 pandemic, making news feels harder than ever. In this session, you will learn how to elevate your pitches to press and break through the noise. We’ll start with guiding principles to make a story newsworthy and how to ride the current media moment. Then, we’ll move into practical lessons on how to condense your pitch, what makes the best subject line, when it’s appropriate to follow up or make calls, and more. You’ll come away with a better understanding of what kinds of stories make the news even in the toughest environments and lessons on how to effectively turn those stories into strong pitches.

Led by: Christy Setzer

Level Up Your Data: Making Dashboards Everyone Wants to Use

The key to building dashboards isn’t data—it’s digital strategy, teamwork, and a bit of coding patience. In this training, we’ll cover how to identify KPIs and metrics from your digital goals, design and code dashboards from your KPI and metrics, and create accessible dashboards everyone wants to use. Knowing how to create dashboards is especially useful for teams who don’t have a lot of capacity to consistently navigate spreadsheets and pivot tables but remain steadfast in making data-driven decisions and seeing how your program is doing in real-time. As part of this session, we’ll demo tools including Cluvio, Figma, Action Network and Action Builder.

Led by: Vanessa Butterworth, Harold Moore

Equitable Hiring Best Practices

Congrats, you get to hire someone, or even better, a whole bunch of someones! How does one do that, exactly? You know that finding the right person for the job isn’t as simple as posting a job to Indeed and waiting for the candidates to show up. You know that unconscious bias is an issue. You know that you need someone yesterday in the role. So, what does it look like to run a hiring process that centers equity, manages biases, and gives everyone a fair shot, so you can bring the right person or people onto your teams? I’ve been hiring people for years in the progressive movement, and I have a set of principles and practices that I have found work exceptionally well which I’d like to share so we all can hire better.

Led by: Kaytee Ray-Riek

How to Structure Email Audiences to Increase Engagement

Email programs can no longer depend on open rates as the guiding metric for building audiences. Learn how to tap into the data we have at our fingertips to structure and analyze digital audiences through an organizing lens to help increase email program engagement and navigate your way through the AppleMail iOS dilemma.

Led by: Rylie Cooper

Progressive Movement Work: Building and Sustaining an Impacted-Led Coalition

How do you build, sustain, and mobilize a coalition of place-based communities in conjunction with national partners working collectively towards systemic change? What does it look like for national organizations to find and secure funding for local organizations and give them control of the decision-making of that funding? This session will identify strategies on how to center people who have direct impact from the criminal justice and immigration systems in a national coalition space, while achieving policy wins. We will look at roles, communication, and our developing model of success. We will also share our areas of strength and where we are still working to grow better.

Led by: Amber Walker, Linda louise franks

When Preparation Meets Opportunity: A Simulation on Rapid Response Communication

Crisis communications is usually viewed as responding to negative events, but the same principles apply to situations you can leverage to advance your cause. Progressive advocates and candidates can expect that they will have unexpected opportunities to engage in the public conversation and change how people approach their issues. We’ll guide participants through an hour-by-hour crisis of opportunity simulation. Participants will walk through every action they would take in response to the developing story and how they can shape the media narrative.

Led by: Firdaus Arastu, Yasmeen Ramahi

How to Organize a Volunteer Social Media Crew

Potential volunteers are online, and we can give them something meaninful to do there. Let’s organize your supporters to deliver your messages and calls to action on social media. This session will teach you how to start a volunteer social media program, instead of treating it as a disconnected tactic. You’ll learn best practices on training volunteers in how to talk to their friends and family about issues or voting. We’ll also go over social media organizing tactics including link dropping, content creation, DM program, dating app organizing and more so that your supporters are ready to mobilize.

Trainers: Theresa Bravo, Sofia Garduno

Relate Like a Human: Power Up Your Relational Organizing with GIFs and Memes

Digital organizing techniques grounded in relational organizing have been key to every recent progressive success. Join us as we show you how GIFs and memes–the shareable, social language of the internet–can carry your message further and better than words alone. Content-based organizing can power up your outreach and engagement work and help you reach more people with content that speaks to their emotions, not just their brains. Using GIFs and memes informed by powerhouses like MoveOn, LCV, Planned Parenthood, and countless grassroots organizers, we’ll help you make your digital organizing more effective and turn your contacts into advocates who spread your message even further.

Led by: Kiley Staufenbeil

Saving Public Education: Electing Good People to School Boards

Public education has been under attack for the past decade by the tea party. It started with a push for charter schools, transitioned to slashing funding for education, and in the past two years has become an all-out war on curriculum content. Hear from a former school board president who ran, won, and served as a progressive in a municipality that also elected Donald Trump for President. We’ll divide this training into two parts: mobilizing to prevent attacks from the alt-right on our public education systems at the local level; and recruiting, supporting, and electing progressives who will make certain public education remains strong in America.

Trainers: Jason DeAlessi

Messaging Training: How to Fight Anti-Semitism in Solidarity

Understanding how anti-Semitism, anti-Black racism, and xenophobia are connected is critical for our movements to win a future where all of us are safe and free—each are tools used by those who manufacture fear and division to hold onto power. This training will provide insightful analysis and deeply researched messaging tools to help activists and campaigners respond to the increase in anti-Semitism in this country in ways that build our collective safety. How we talk about anti-Semitism is critical—it shapes how we understand it, how we fight it, and how we stop its use for political gain. We’ll share tools for progressives to act in ways that promote solidarity, strengthen our movements, and stay united against bad faith attacks.

Led by: Sharon Goldtzvik

We're Gonna Need More Red Bull: An Email Rapid Response Training

Rapid response moments can completely change the trajectory of a campaign (electoral or advocacy)—not just for a day or week but for months or years. This training will cover how adjust your workflows, how to follow up, and how to plan for rapid response moments.

Led by: Malinda Frevert, Lucille Wenegieme

Tools and Strategies to Monitor and Combat Disinformation

This workshop, led by disinformation researchers from Voto Latino and APIAVote, will show attendees how to incorporate anti-disinformation narratives into their strategic communications and programming plans. We’ll share key findings from our research and actionable strategies to identify the disinformation narratives that may impact your operational objectives. You’ll also learn how to monitor online platforms, identify members of your coalition most vulnerable to disinformation narratives, and create effective counter-disinformation content and programming campaigns. The session will include free and low-cost resources for organizations with limited funds they can dedicate to counter disinformation.

Led by: Liz Lebron, Kyle Van Fleet

Deep Canvassing to Build a Bigger We

Join organizers from People’s Action and Pennsylvania Stands Up to learn how deep canvassing is being used in 2022 to persuade working class conflicted voters in a lasting way, mobilize big grassroots teams, and increase voter turnout. People’s Action is running a nationwide deep canvass in 2022 to build support for progressive solutions in contested midterm elections. In addition to using our deep canvass infrastructure to persuade voters to vote for our candidates, we have been running off cycle issue based deep canvasses on immigration, climate and wages. Deep canvassing continues to be the only voter engagement tactic proven, in experiment after experiment, to have a large persuasive impact that can last for months or longer. Join us and learn how to counteract the fear, prejudice, and despair that poison our communities and build a bigger “we” as a progressive movement. You’ll learn how to apply this approach in your own work to make your conversations with voters as powerful as the moment demands.

Led by: Carrie Santoro

Hot Girls Vote: How to Run A Social Media Influencer Program

Social media influencer marketing is a critical tool for reaching diverse audiences with authentic messages and calls to action via trusted messengers online. It’s also affordable, scalable, targeted, effective, engaging, and FUN. Brands have known this for years, but progressive organizations are just starting to catch up. Learn how to design, implement and execute a social influencer program that fits your budget and meets your goals.

Led by: Julia McCarthy, Erin Swauger

Improving Your Influence: Strategizing Relationships with Elected Officials

Every campaign needs a thorough strategy—but how often do we intentionally strategize our relationships with elected officials? Correspondence with decision-makers must be calculated in order to achieve desired policy goals. Learn how to incorporate a communication strategy with decision-makers into your digital advocacy efforts. Know when to show appreciation and when to turn up the heat and use scrappy stunts to gain attention. Join us for a fun presentation on the inside/outside game!

Led by: Ben Etienne, Abbey Piazza

Using Time-tested Tactics to Evaluate and Boost Your Organizing

Organizing is hard work. Talking with people, creating relationships, and building leaders is what has, and will continue to, advance our movement. Our challenge is molding these moments into long-term power building opportunities for our communities. This training will cover the basics of the “leaderful” organizing model—including assessments, one-on-ones and more—and how to bring them all together into an effective, power-building organizing program that identifies and develops leaders to help scale progressive movements. We will define 5 core attributes of the organizing and contextualize each one with first-hand stories from real world scenarios.

Led by: Seth Pinckney, Elizabeth Rilley

Longbois 101: How to Make Compelling Vertical Videos that People Want to Watch

For most of human history, videos were wide. But now, thanks to smartphones and Mark Zuckerberg, they are increasingly tall. In this training, we’ll go over what you need to know to make exciting, compelling, beautiful, and shareable moving pictures in everybody’s favorite algorithm-pleasing aspect ratio: 9:16.

Led by: CJ Coyle

Why We All Need to Talk About Immigration–and How to Do It

This training will empower candidates, advocates, and communicators in a variety of fields to engage in today’s broadly intersectional conversation on immigration. Join us and learn to anticipate right-wing attacks, emotionally counter opposition narratives, and proactively frame the debate. The content is rooted in an unprecedented effort by pro-immigrant communicators to identify proven, people-centered, and powerful messaging lessons from 100+ public opinion studies by 62 organizations since 2016. The bottom line: progressives don’t need to avoid talking about complex issues like immigration in order to win. When we message to meet our audience’s emotional and informational needs, they come along with us.

Led by: Vanessa Michel, Kimberly Serrano

Engaging Your Online Community: How Your Supporters Can Help Spread Your Message Authentically

In today’s media environment where digital branding is pervasive, a different strategy needs to be adopted to engage and excite users. One key strategy is building an engaged online community where social media—and your advocates—help spread your messages authentically and organically. We’ll talk about the importance of creating plenty of opportunities for community members to spread the word on your mission once they perform an action, so they can ultimately drive more people back to your petitions, donation asks, and sign-up pages.

Led by: Tudor Mihailescu, Lisa Moretti

Storytelling Workshop for Content Creators

Have your fingers hardened into claws from typing the words “chip in before the deadline?” Have you written the same 250 words 250 times? Are you looking for a way to revitalize an email program that’s lost its variety, or build a program that sparkles with wit, relies on strong narratives, and remains grounded in humanity? At Do Big Things, we’ve often found that an email or piece of content that tells a marvelous story outperforms content that’s just checking the boxes. In this training, we’ll teach you literary devices and techniques to make your email program unforgettable.

Led by: Janani Sreenivasan

Advanced Email Strategy, A to Z

Whether your community of supporters is five thousand or five million strong, email remains the most cost-effective and powerful channel at your disposal to inform and engage your base. The fundamentals of how to run a good email program haven’t changed a lot over the years, but new developments—such as Apple’s Mail Privacy Protection, and the rise of unethical actors in the fundraising and activism space—are forcing us to develop new strategies. I’ll share lessons learned—about list growth, deliverability, effective messaging, testing, fundraising and more—from more than 17 years experience managing email programs for CREDO Mobile, Bernie 2016, NextGen, Vote.org, Mozilla Foundation and People for the American Way.

Led by: Will Easton

Advanced Facebook Strategies for Organizing

There have been many changes to Facebook in the last year, from the deprioritization of political content to keywordpocalypse and the Apple iOS change in Facebook Ads. This session will look at the biggest changes and share some strategies to bounce back from them.

Led by: Beth Becker

Winning Volunteer Teams Start Here

The strength of your volunteer team drives the strength of your effort. And while we all know the importance of skilled and motivated volunteer teams, building, training, and empowering them is both an art and a a science. In this expert-led session you’ll learn best practices for creating a winning team, training them effectively, and measuring their success.

Led by: Jemila Mitchell

Sick and Tired of Conflict? Transforming Toxic Cultures Into Healthy Ones

Ready to walk away from your workplace or organizing spaces? Tired of nothing but drama? Just want to do the work you love without constantly being part of interpersonal or organizational conflict? Before giving up on progressive work or dealing with constant burnout, we’ll talk about healthy strategies to deal with conflict before it tears you and your organization apart. We’ll cover what systems to put in place to create healthy environments: everything from transparent reporting mechanisms to avenues for resolving interpersonal and organizational conflicts, including restorative justice practices. You’ll leave with the steps to create healthy cultures where passion and creativity thrive and bullies do not.

Led by: Ana Avendaño, Paula Brantner

Real Organizing Doesn’t Happen Online—Learn How Tech Can Still Help Us Win

Real organizing is almost impossible online, but tech can play a key role in supporting organizing through engagement, activation, relationship-building, and mobilizing at scale. We will walk through how organizations and campaigns can design action-based websites and apps, configure CRMs, and utilize advocacy tools to design effective multi-faceted campaigns, addressing needs in communications, mobilizing and organizing. Drawing from experience in more than 500 projects in 39 countries, we put strategies for technology to win progressive power and change in real terms.

Led by: Ned Howey, Mariana Spada

What's New in Social Media?

So much has changed in social media this year—from Facebook ads changes to new features on Twitter to the Instagram feed algorithm. Join us for a sightseeing tour of the recent changes to social media platforms–and a conversation about how these changes affect the work we do to build a better world.

Led by: Beth Becker

Building Real Power with Relational Organizing

To win transformative victories, we need to build power in our communities from the ground up, 365 days a year. Relational organizing is not just an electoral buzzword for the most effective voter contact method at our disposal; it is a methodology at the center of how communities create change. From raising sub-minimum wages to getting identification for immigrants to fighting for better garbage collection, groups across the country have been utilizing relational organizing to advocate for issues that have lasting impact on their communities. Come learn how we’ve built people-powered victories through relational organizing—and how you can do it too.

Led by: Dima Alhesan, Cornelius Phelps

Our Stories Matter: How to Center Storytelling in Your Organizing

Storytelling has always been at the heart of how we relate to each other as people. In today’s digital landscape, we have the power to engage with and learn from the stories of different people—broadening our idea of what it means to live in our world and how we can work together to make it better. In this training, we’ll walk you through the basics of how to use digital tools to amplify your storytelling work and power your organizing efforts. We’ll walk you through every step of the process, from how to find and pick storytellers to how to amplify their voices and create community across social media platforms.

Led by: Megan Simons

Digital Opposition Research for Winning Digital Campaigns

When it comes to digital strategies, competitive intelligence and your opposition’s strategies aren’t a secret. Most of their strategies can be found in plain sight because everything in digital has a trail. Through a digital competitive analysis on our opposition, we can learn from their strengths to adapt our own or expose their weaknesses. We can learn where your audiences and targets are most at risk for competitive targeting, mistakes to avoid, which marketing mixes to adapt into your own strategy, and more. In this session, we’ll show you how to leverage available tech to perform your own digital competitive analysis for opposition research.

Led by: Britt Bischoff

Iterative Message Development: Message Test Early and Often for the Greatest Impact

Conventionally, writers and creators have tested messages at the last stage of production, such as which color in the background of a mailer or campaign advertisement is most likely to persuade someone of their message. But organizers in every industry need to engage in iterative message development and test throughout the process. In this training, we will share a framework for iterative message testing and work on a real-world example together. Our training will help storytellers develop persuasive messages for any channel: including digital, tv, texting, and peer-to-peer organizing.

Led by: Jason Toups

Making Your Organizing and Campaigning Accessible to Disabled Folks

It is estimated that 13% of Americans have a disability. The importance of the disabled community in elections and organizing can be seen through successful campaigns such as #CripTheVote. Making your organizing or your campaign accessible to disabled people is essential, and it’s also easy to do. First, we will start with a brief history of disabled activism. We’ll discuss lessons learned, talk about inclusive language, and give examples on how you can use that language to make your social media, events, and volunteer opportunities accessible for disabled folks. We will wrap up with a look at resources you can use to make your organizing more accessible.

Led by: Jessica Olson

Instagram for Organizing

Engagement rates for nonprofit Instagram posts are over 18 times higher than their posts on Facebook. In this workshop, we’ll learn how to go from engagement to movement-building. We’ll cover best practices for organizing on Instagram, go over case studies such as the Voices of Amazon account—an account that generated over 8,000 worker followers/leads within the span of a few months—and lead participants through a workshop to plan their own IG organizing campaigns. We’ll share templates and workshop creating clear goals, compelling content, and effective workflows. We’ll end with key metrics that organizations should track to make their Instagram organizing even stronger.

Led by: Bianka Nora, Chloe Sigal

Text Out the Vote: How to Use In-Bound Texting to Drive Voter Turnout

In the final month of the 2020 election, VoteAmerica launched a first-of-its-kind inbound Voter Helpline built with an SMS/Slack integration to connect voters in need with trained volunteers around the country to provide timely and necessary information about the voting process. Our hundreds of Voter Helpline volunteers helped get thousands of voters to cast their ballots in only one month successfully. Join us to learn how your organization can leverage the power of inbound texts in 2022 and beyond.

Led by: Debra Cleaver, Brenna Cully

Starting and Running Your Own Grassroots PAC

What if you had a massive email list that you could activate to raise thousands of dollars for your favorite candidates or write thousands of letters to Congress or your state legislature for bills that you support? PACs aren’t just for big corporations or lobbying groups—YOU can start one! This training will teach you how to create an online grassroots group with a minimal budget, with a big email list that amplifies your voice.

Led by: Kenton Ngo

Email Deliverability in a Post-Mail Privacy Protection World

You spend so much time writing emails to your supporters, but how can you ensure that your important messages end up in their inbox? Gmail, Yahoo, and other email providers are constantly changing how they sort your emails, and Apple’s Mail Privacy Protection adds new challenges to the deliverability space. Join Action Network’s deliverability expert Amy Chin-Lai to learn how to ensure your emails get to your supporters every time. We’ll cover how email providers determine what’s spam and what isn’t, how algorithms have changed, and how you can test your email program to ensure deliverability.

Led by: Amy Chin-Lai

Staying Calm in the Face of a Disinformation Onslaught

Join us for a counter-disinformation training examining what disinformation is and why you should care about what happens online. We will look at key tactics right-wing actors use to move social media messaging into the mainstream, common pitfalls campaigns and organizations fall into that make the problem worse, and best practices for assessing and responding to new social media threats.

Led by: Jake Engle, Oscar Portillo-Meza

Optimizing Texting Programs in the Era of 10DLC

This session will help activists learn how to optimize their texting program in an increasingly regulated environment. We’ll discuss best practices for deliverability and how to avoid being audited, paused, or having your program stopped altogether. If you’re familiar with running texting campaigns but would like to learn more about how 10DLC could impact your digital field strategy, this session is for you. From texting volunteers to persuasion and ballot curing, we know how important it is for your messages to get delivered; we’re here to share everything you can do to make sure that happens. In the midst of this uncertain regulatory environment, we’ll teach you how to stay informed and run an effective program.

Led by: Ilana Kaplan, Naseem Makiya

How to Demobilize Red Voters with Cooling Conversations

Deep canvassing and relational organizing are increasingly recognized as powerful tools for mobilizing supporters and persuading the undecided. Less well-recognized is their usefulness for demobilizing and moderating opponents. This workshop will show you how to have cooling conversations with people who strongly disagree with you to help them process their negative emotions and reduce their hostility. The purpose of these dialogues isn’t to persuade red voters to vote blue, but to lower their emotional activation so they are less motivated to engage in activism, including voting and donating.

Led by: Karin Tamerius

FWIW, You Should Start a Newsletter

Newsletters aren’t just for organizational updates and donor appeals anymore—they’re a key digital tool to drive strategic narratives in the press and online. Join FWIW Media’s Kyle Tharp to learn why and how an email newsletter can get your organization press coverage, build your brand, expand your reach, and distribute strategic messaging beyond your owned audiences.

Led by: Kyle Tharp

Writing for the Web and SEO

Writing for the web is different than most other writing you’ve done: you have to consider what you want to say, but also how it will look on different screens and how search engines will interpret it. In this training, you’ll learn how to write in a way that works well for both busy people on mobile phones and busy search engine spiders.

Led by: Lesley Molecke

Fund Our Future: Using the Race Class Narrative to Message on Revenue

Where’s one issue area where progressives can flip the script, go on offense, and mobilize? Revenue. That’s right — after four rounds of research over the past year, we found that there’s a sexy, galvanizing, and persuasive way to rally voters around making corporations pay what they truly owe us through wages and taxes and for our governments to fund what our families need to thrive. Learn how to use and implement new Fund Our Future messaging and creative content based in the Race Class Narrative to engage voters in 2022 and win new policies, while inoculating against unrelenting right-wing dog whistles that undermine faith in and desire for robust, effective government.

Led by: Tinselyn Simms, Anthony Torres

Illusions of Ubiquity: Creative Digital Advertising for Campaigns and Advocacy

This training will explore a range of creative ways political and advocacy campaigns use digital advertising in the real world today. We’ll examine how ads can help with testing, fundraising, persuasion, recruiting, mobilization, GOTV and more. We’ll dig into questions including: What is addressable advertising and what are its limits? How can digital ads help a fundraising email perform better? How can they help you build a messaging strategy, or turn out the right voters? What options lie beyond Facebook and Google? How can careful targeting help stretch a thin budget? And, how do you create an “illusion of ubiquity”? We’ll dive into these topics and more, inviting participants to share their own creative digital advertising experiments.

Led by: Colin Delany

“Oh, no. He wants to stop at Culver’s again”: Filming Your Candidate on the Go

Since the dawn of the motion picture age, people have been following political candidates around with cameras. But now you have to do it, and it’s hard to know where to start. In this training, we’ll share tips and tricks on run-and-gun shooting for newcomers, how to plan to capture exciting, high-quality B-roll at campaign stops, make sure you’re ready for the unexpected, and get all the key moments on film. We’ll also teach you how to build a kit that ensures your footage looks great without breaking the bank or requiring weekly physical therapy.

Led by: John Bollozos

Mobile-ize Your Base: SMS Strategy, Content and Messaging for Impact

With 2022 advocacy, fundraising and GOTV outreach campaigns around the corner, we all know text messaging (SMS/MMS) will be front and center as a component of most campaign strategies. Whether you are using broadcast, peer-to-peer texting, or both, this training will cover best practices and how to determine strategy, content, and messaging that will have an impact. We’ll also answer the following questions: What should I be testing? How do I make sure my messages get through? How many messages are too much? How do I get my supporters to engage?

Led by: Sandi Fox

Reimagining Cultural Impact: Engaging the Entertainment Industry to Ensure Authenticity and Equity

Narrative and cultural impact for collective liberation requires active reflection on how we uplift, support, and engage communities. In recent years, we continue to see a heightened demand—from audiences and the entertainment industry—to uplift untold stories of historically underrepresented communities and experiences. This session asks questions about how we as organizers, artists, and narrative strategists engage the entertainment industry to ensure authenticity and equity while holding the industry accountable to their cultural power. We’ll examine tactics traditionally used to leverage films and TV for cultural impact, where they come from (white western culture) and how we can reimagine entertainment advocacy/impact.

Led by: Rachel Birnam, Maya Minhas

Refining Our Stories: Everything We Know About Crafting Winning Messages

We all want to see progressive change happen ASAP. But too often we lose the messaging battle to the right—by reacting within the boundaries they set, leading with numbers and policy instead of with values, or failing to unite behind simple stories that resonate emotionally. The truth is we know what works, but we don’t have consistency in messaging that across our ecosystem. By refining our ability to tell winning stories, together we will become a more successful movement. In this workshop, you’ll learn the key elements of every effective story, examine cases in which stories worked or didn’t, and leave with a draft message for your organization or cause that is concise and adaptable to various media channels.

Led by: Kate Catherall, Will Packer

Using SMS to Build Black Power

Movement Labs has sent over 50 million texts across thousands of campaigns to support the power building work of Black-led organizations, identifying hundreds of thousands of new supporters. Join us as we share the results of experimental work from registering, recruiting, organizing, and moving potential volunteers up the ladder of engagement to support the power building work of Black-led organizations. We’ll share a basic organizing framework, how to measure success and how to use mass SMS to supercharge organizing in Black communities.

Led by: Brianna Kirkland, Chardonnay Singleton

The Bernie Digital Media Model

There is a large focus year after year on paid media and paid digital media, but our movement and Democrats writ large tend not to focus on the importance of investing in consistent, constant organic social content as a means of political education, engagement, and activation. Hear from two members of Bernie’s digital media team on how we employed digital content in the 2020 presidential primary, the 2020 general election, and in the months and years since. You’ll learn how you can duplicate elements of their model and approach in your own work.

Led by: Tyler Evans

There Is a Plan C: Increasing Abortion Access Online and By Mail

While we all prepare for a post-Roe future, the reality is that too many are already living it. With traditional routes of abortion access restricted and criminalization threatened, amplifying an alternative option has become paramount. Abortion pills are available online and by mail, right now. In spite of censorship, shadow-bans, and stigma, Plan C Pills utilizes creative digital strategies to ensure everyone in the U.S. knows about abortion pills: what they are, how they work, and how people are accessing them. As access to abortion care becomes more and more difficult this information becomes critical. Participants will leave this training with newfound knowledge around self-managed abortion and with creative digital strategies to amplify available resources.

Led by: Caitlyn Caruso, Imani Wilson-Shabazz

Lights! Camera! How to Let Your Star Shine ⭐️on Camera!

The most compelling medium to get your message across is video. Whether on TV or online video, live or recorded, your star needs to shine. Will you know what to do when lights go on and the cameras start rolling? We’ll take you through the basics of on-camera appearances—from lighting to clothing, from where to look to how to sit, from how to speak into a mic to how to look into the camera. Our trainers will create an ad hoc studio right here at Netroots Nation and take you through the fundamentals of letting your star shine.

Led by: Arshad Hasan, Vicki Roush

From the Brain to the Ballot Box: Three Principles of Effective Messaging

Knowing how to talk to voters about critical issues like race, health care and health inequities, taxes, abortion, and immigration begins with an accurate understanding of how the mind and brain work. Join us for a messaging training that’s grounded in cutting edge psychology and neuroscience, as well as message testing with more than 100,000 voters on a range of issues. We’ll talk about how to avoid using linguistic constructions such as “the unemployed,” which turn real people into abstractions. To elicit empathy or concern, use “people who …” constructions. For example: “People who’ve lost their jobs through no fault of their own.” We’ll dig into the language of race, talk about how many of the words, phrases, and narratives we use are playing into the hands of the right.

Led by: Drew Westen

Anti-Blackness and You: How Non-Black People Perpetuate and Uphold Anti-Blackness

Understanding how anti-Blackness impacts political strategy and political discourse—and how it shapes our current socio-political moment—is critical. Join us for a workshop exploring what anti-Blackness is and how it is different from racism. We’ll identify ways anti-Blackness has been institutionalized both historically and contemporarily, as well as steps you can take to unlearn and combat it. You’ll leave with a robust understanding of how various systems of oppression intersect with one another to create, uphold and perpetuate anti-Blackness.

Led by: Karlyn Bradley

Voter Education: Dispelling Disinformation and Turning Out Voters in PA

A lot is at stake in the midterms, and Pennsylvania is in the center of the action. Join us to learn about what’s happening legislatively in the Keystone State. We’ll discuss how to dispel misinformation in the field and go over canvassing tips and relational organizing tactics to turn out voters wherever you live.

Led by: YT Bell

Storytelling Workshop for Content Creators

Have your fingers hardened into claws from typing the words “chip in before the deadline?” Have you written the same 250 words 250 times? Are you looking for a way to revitalize an email program that’s lost its variety, or build a program that sparkles with wit, relies on strong narratives, and remains grounded in humanity? At Do Big Things, we’ve often found that an email or piece of content that tells a marvelous story outperforms content that’s just checking the boxes. In this training, we’ll teach you literary devices and techniques to make your email program unforgettable.

Led by: Janani Sreenivasan

Unions + Memes: How to Create, Distribute and Use Memes to Build Worker Power

Memes are an important aspect of the digital zeitgeist. They tell you what the internet thinks and helps to create talking points about the moment. In this training, we’ll show you how we use memes to push our movement forward. Unions often create memes to push our message of worker solidarity and a fair economy. Learn about the methods we use to create, distribute and use memes to build worker power!

Trainers: Caleb-Michael Files, Alesia Lucas, Khalid Sarsour