To view individual panels, trainings and other sessions and to see who’s speaking, check out our searchable agenda below.
Wondering what a typical day at Netroots Nation is like? Check out our overview schedule.
What to Do When Your Email Program Hits a Plateau
Training, Professional Development Training; Thu, 07/13/2023 - 09:00am (Central), Williford A
Does this sound like you? Your email program has been running for years and it’s a key source of revenue for your organization. You’re tasked with meeting prior records set during the Trump administration and even building on them, but you’ve exhausted your current audience and toolset. The only ideas you have left involve glitchy GIFs from 2011. This training will provide actionable strategies to help your organization break through the email plateau and elevate your email marketing efforts.
Trainers: Catherine Algeri, Janani Sreenivasan
Great Speakers Use Body Language To Be Heard—You Can Too!
Training, Professional Development Training; Thu, 07/13/2023 - 09:00am (Central), Waldorf
We all want to be taken seriously. We want the public, the media, funders, and stakeholders to know how passionate, knowledgeable, and confident we are in our work. But why is it so hard to pull off when speaking in public? Even when you’ve finely crafted your message, those words on paper just aren’t cutting it. The secret is you. Specifically, your body, and what your body is saying—whether you realize it or not. Your eyes, your hands, how you hold yourself—all these communicate something. We all inhabit different bodies, and we’re here to say *any* body can master speaking, media hits, pitches and other public appearances by using specific tools, techniques and training. We will show you how.
Trainers: Arshad Hasan, Vicki Roush
Brains! How Social Psychology Makes Us Better Communicators
Professional Development Training, Training; Thu, 07/13/2023 - 09:00am (Central), Williford B
Did you know that the right narrative frame has more impact on people’s policy preferences than their political affiliation? Or that visual language makes it more likely that your audience will understand, retain and repeat information? We’ll talk through ways to up your communication game using key concepts from social psychology and neuroscience. Along the way, you’ll learn about framing, effective narratives, building a foundational “message” house, prebunking, social norms, and more—all in service of comms work that is both strategic and authentic to your cause.
Trainers: Zainab Chaudary
How to Fight for Our Communities While Caring for Ourselves
Professional Development Training, Training; Thu, 07/13/2023 - 09:00am (Central), PDR #2
Movement building is hard work. It often requires extended sprinting, context-switching and heavy lifting. Being effective in our work requires us to dig deeply into issues that take an emotional toll. So how do we care for ourselves without lessening our commitment and our impact? How do we accomplish our goals without perpetuating grind culture? How do we do what it takes to build a more equitable society in the future without compromising on our commitment to equitable practices in the present? In this training, we’ll debunk the false choice between effective organizing and sustainability, confront common scenarios where this tension is present and cover practical tips for setting boundaries and caring for yourself as you organize.
Trainers: Kate Catherall, Gabby Seay
2023 Social Media News You Can Use
Training, Professional Development Training; Thu, 07/13/2023 - 09:00am (Central), Astoria
Since we gathered in Pittsburgh for NN22, the social media universe has undergone more significant changes than ever before. From the sale of Twitter and its further descent into chaos to the rise of recommendation engines and AI, the social media of 2023 remains an ever-evolving space that is critical to the work we do trying to make the world a better place for all. This training will take you through all of the changes to social platforms like Facebook, Instagram, Twitter, YouTube, TikTok and more in the past year and will share strategies and tactics to help you adjust to these changes.
Trainers: Beth Becker
Level Up Your Data: Making Dashboards Everyone Wants to Use
Training; Thu, 07/13/2023 - 10:30am (Central), Waldorf
The key to building dashboards isn’t data—it’s digital strategy, teamwork and a bit of coding patience. In this training, we’ll cover what it takes to create a data and analytics program, including how to identify KPIs and metrics from your digital goals, code dashboards from your KPI and metrics and create accessible dashboards everyone can use. Knowing how to create dashboards is especially useful for teams that don’t have a lot of capacity to consistently navigate spreadsheets and pivot tables but remain steadfast in making data-driven decisions and seeing how a program is doing in real-time. We’ll cover the basics of creating an efficient data infrastructure, as well as demo tools like Cluvio, Figma and Action Network.
Trainers: Vanessa Butterworth, Harold Moore
Cybersecurity in the Age of Remote Work: How to Protect Yourself and Your Org
Training; Thu, 07/13/2023 - 10:30am (Central), Williford B
The transition to remote work happened in a flash. Have your cybersecurity practices kept up? Join us for a discussion of how to secure yourself and your organization from the constantly-evolving threat landscape targeting remote organizations. We’ll cover the current threats targeting progressive organizations, how to protect against them and some other actionable tech tips to make your digital life easier and more secure.
Trainers: Mike Marotti
GOTVax: Lessons Learned from Doing Public Health "Campaign-Style"
Training; Thu, 07/13/2023 - 10:30am (Central), PDR #2
GOTVax applied common electoral strategies and tools such as phones, canvassing, P2P text and storytelling to get Black & Brown folks vaccinated—and ended up coming up with new approaches that increased engagement levels and expanded our audiences. Join us as we share how we altered traditional grassroots strategies to empower and mobilize in spaces that usually only engage in one-way.
Trainers: José Macias, Claire-Madison Whitman
Disinformation Station: How to Stop Racist and Misogynist Disinformation
Training; Thu, 07/13/2023 - 10:30am (Central), Williford A
Join us to learn how to define and identify mis-, dis-, and malinformation. In this training, we’ll cover how disinformation works to spread misogyny, racism, white supremacy and more. Participants will have an opportunity to engage in meaningful group conversations, breakout sessions and games to identify disinformation and practice tools to address and stop the spread. With a mind toward elections, this training will provide space for participants to think through potential disinformation scenarios and how to use their skills as organizers of any level to counter dangerous narratives at home, in community and online.
Trainers: Jaya Savita Aiyer
Relational Organizing: Base-Building and Off-Year Organizing
Training; Thu, 07/13/2023 - 10:30am (Central), Astoria
Relational organizing is grounded in organizing with the people you know and with whom you have an existing relationship. In this training, we will create a frame of organizing for your base-building period and times when elections are not your focus. You’ll learn how to define the elements and conditions necessary to build a successful volunteer relational program and when incentivized programs may be appropriate. You’ll also have a chance to workshop challenges and roadblocks as a group.
Trainers: Mayte Aldrett, Dima Alhesan
Punchlines with a Point: How to Use Humor to Make Your Message Heard
Training; Thu, 07/13/2023 - 02:30pm (Central), Williford B
Generation after generation, reactionaries have declared the death of comedy and pegged progressive activism as the culprit (albeit disguised as “political correctness”). As progressive speechwriters, published humorists and veterans of the political comedy world, Chandler Dean and Sarah Gruen have it on good authority: comedy is alive and well. If anything, as activists and leaders seek to cut through the noise and move people to action, it’s crucial to understand why humor matters, and how to use it. In this training, we’ll break down the basic principles of humor writing, and discuss go-to tips for penning jokes that resonate. We’ll tie it together with a joke-writing exercise that recreates the free-wheeling fun of a writer’s room.
Trainers: Chandler Dean, Sarah Gruen
Is This True? How to Debunk Abortion Disinformation
Training; Thu, 07/13/2023 - 02:30pm (Central), Williford C
As the abortion legal landscape shifts, anti-abortion actors are increasingly seizing the opportunity to spread disinformation to confuse and scare patients away from seeking abortions. This training will first help to define misinformation and disinformation, talk about what makes a piece of disinformation particularly convincing, and train attendees on identification, prevention and best practices to intervene both on and offline.
Trainers: Taryn Abbassian, Sawyeh Maghsoodloo
Epic Fail: What We Can Learn from Things that Truly Did Not Work
Training; Thu, 07/13/2023 - 02:30pm (Central), Astoria
We spend a lot of time talking about experiments that worked, but what about everything that failed epically? We spend almost no time sharing what we learned from the things that did not work. We can learn so much from our failures. Let’s gather as many organizers as possible, break off into groups by topic (SMS, email, field, fundraising, etc) and talk about what failed, epically. This will ensure that your fellow organizers do not spend their time and money on tactics you already know won’t produce results. Awards will be provided to those with the most epic failures.
Trainers: Debra Cleaver
Ready for Take-Off: Growing Your Mobile List
Training; Thu, 07/13/2023 - 02:30pm (Central), Waldorf
If you’re looking to build your mobile list, then this is the training for you! We’ll cover various strategies to add new subscribers to your texting program in and how to keep them engaged. Adding new subscribers to email programs for many feels like second nature. How can we work towards making mobile second nature as well? We’ll go through adding the ask for mobile to various digital channels many orgs already operate in, testing your messaging and how to incorporate your learnings going forward all while keeping new subscribers engaged.
Trainers: Michelle Fredrickson, Brittany Riley
Nothing About Us Without Us: Building Inclusive Power in the Midwest
Training; Thu, 07/13/2023 - 02:30pm (Central), Williford A
Everyone wants to build power for the issues nearest and dearest to their heart, but is the journey and process to building that power typically inclusive? Traditionally, no. Time and time again, the best intentions to build power and fight for what’s right miss the mark. Voices are continually left out of key conversations, which in turn results in wasted efforts and slows momentum for change. Join us to discuss ways to build true power in a way that includes and is led by the right voices. You’ll learn how to build authentic, non-transactional relationships for stronger coalitions and better outcomes.
Trainers: Joane Booth, Londell Thomas
How the Design and Practice of Simulations Can Guide Your Strategy
Training; Thu, 07/13/2023 - 02:30pm (Central), PDR #2
This training will explore the design and practice of complex simulations, a tool for progressive movement organizations in campaigns and crises. The principle of simulations is simple: participants are asked to play a role within a specific imagined context and under defined rules. This same basic principle applies to kids playing Dungeons & Dragons in the basement or four-star generals playing war games at the Pentagon. In this training, we will play out a simulation of a climate-focused legislative advocacy campaign, and then analyze how design and facilitation choices in simulations can generate useful strategic guidance, deeper relationships among partners and pathways to challenge assumptions.
Trainers: Gabe Tobias
Solidarity Across Differences: Organizing When We Disagree
Training; Thu, 07/13/2023 - 04:00pm (Central), Waldorf
In 2022, Maurice Mitchell of Working Families Party wrote a piece entitled “Building Resilient Organizations.” It highlighted several challenges in progressive movements, including “a righteous refusal to engage with people who do not already share our views and values.” Many progressives agree that this is a problem—we need broader movements to win, after all—but how to engage with people outside of our core base while still fighting for the future we want can feel elusive. In this training, participants will gain practical skills for having tough conversations and broadening progressive movements. We will explore the strategic importance of this issue and create space for participants to practice new skills in real-time.
Trainers: Elyssa Feder, Harita Iswara
Dialing for Success: Unleashing Proven Strategies for Improved Contact Rates
Training; Thu, 07/13/2023 - 04:00pm (Central), Williford C
Is your campaign looking to significantly increase its contact rates through proven techniques? Then this training session is for you. With over 10 years in the political communications industry, we cover THE BEST ways you can leverage your outreach technology. Amplify your contact rates, captivate supporters, and maximize results with the power of phonebanking, texting, and relational organizing.
Led by: Sam Briggs
Birddog Nation: Re-Ignited
Training; Thu, 07/13/2023 - 04:00pm (Central), Williford B
Birddogging is one of the most effective activist tactics in the toolbox! Birddogging is the activist tactic of putting a policymaker on the spot—in person, in public, and hopefully on camera—with inescapable, bullet-proof questions that win the room. This training will provide you with skills on how to ask the right questions, how to build a crew of birddoggers, and birddogging an event from start to finish. Join us to learn all about how to use this activist tool as we approach 2024.
Trainers: Brianni Davillier
Join Forces, Build Power! Compliance Rules Nonprofit Coalitions Need to Know
Training; Thu, 07/13/2023 - 04:00pm (Central), PDR #2
Working in coalition is one of the best ways to build power and engage effectively in the public policy process. However, nonprofits need to be aware of the rules governing organizations with different tax-exempt statuses and how they impact coalition efforts. This workshop will explain how different types of nonprofits can work together to maximize their advocacy through lobbying, voter education, outreach and more—all while staying in compliance with the law. Participants will walk away with a solid understanding of how 501(c)(3)s, 501(c)(4)s, unions and political organizations can work together.
Trainers: Susan Finkle Sourlis, Quyen Tu
Engaging High Potential Audiences Online: A Latino Gamer Case Study
Training; Thu, 07/13/2023 - 04:00pm (Central), Williford A
Whether deploying targeted ads, or running distributed organizing campaigns, we need a deep understanding of our audience in order to engage with them in authentic ways for mobilization. In this training, participants will learn about creating campaigns that use well-informed audience analysis to define and better target high potential audiences by learning about research into gamers. Through a case study about innovative research seeking to understand how gamers perceive and make judgements around belonging and community, participants will learn how the findings were deployed for a GOTV ad campaign ahead of the 2022 elections aimed at engaging young Latino men, a population at risk for right-wing radicalization.
Trainers: José Muñoz
Breaking through the Noise: How to Write the Best Fundraising Emails
Training; Thu, 07/13/2023 - 04:00pm (Central), Astoria
The training covers email fundraising best practices and the fundamentals of writing a really good fundraising email—including the hook, the ask and tactics to strengthen the ask. We’ll examine rhetorical devices and how to use ethos, pathos and logos to write a salient fundraising ask. We will also cover how to analyze the success of a fundraising email using basic CRM and ActBlue data. After a presentation with case studies, participants will break into small groups to undergo an email-writing simulation, wherein they will practice writing an email and analyzing email data.
Trainers: Sophie Ota
Are You Prepared? A Simulation on Crisis Communication
Training, Professional Development Training; Fri, 07/14/2023 - 09:00am (Central), Williford C
Even for an experienced communications staffer, responding to a major crisis can be trying. How do you ensure you can not only respond to the crisis, but shape the media narrative productively? Progressive advocates and community leaders should prepare to encounter unexpected situations that necessitate engaging in public conversation and change how people approach their issues. This is an experiential workshop: we’ll guide participants through a step-by-step simulation of a crisis. Participants will walk away with a practical understanding of how they can plan their own responses to crises and answer their ED’s question “what do we say?”
Trainers: Firdaus Arastu, Lenai Johnson
Don’t Be Spam: Building Broadcast Text Programs that Last
Training, Professional Development Training; Fri, 07/14/2023 - 09:00am (Central), Astoria
Each election cycle our phones are bombarded with texts. Too often, SMS campaigns lead to subscriber burnout, high opt-out rates and low levels of engagement. But with the proper strategy, you can use your broadcast text program to build deep relationships with your subscribers, gaining their trust and securing long-term engagement with your audience. This training will focus on ways to create an authentic voice for your SMS campaigns, examples of creative and effective tactics, and questions to consider when developing your text program. These strategies can be helpful whether you are a texting beginner or looking to revamp your existing program.
Trainers: Lloyd Cotler, Annie Rosenthal
The Dos and Don’ts of Rebuilding Your Org's Website
Professional Development Training, Training; Fri, 07/14/2023 - 09:00am (Central), Waldorf
Rebuilding your organization’s website is a timely and costly affair, but it’s a crucial step in maintaining legitimacy and telling the story of your evolving organization. We’ll take you through the steps of building buy-in from leadership, creating an RFP, choosing a vendor and ultimately building a site that makes a compelling case for your organizing efforts.
Trainers: Ralph Medley
Illusions of Ubiquity: Creative Digital Advertising for Campaigns and Advocacy
Training, Professional Development Training; Fri, 07/14/2023 - 09:00am (Central), Williford A
This training will explore a range of creative ways political and advocacy campaigns use digital advertising in the real world today. We’ll examine how ads can help with testing, fundraising, persuasion, recruiting, mobilization, GOTV and more. We’ll dig into questions including: What is addressable advertising and what are its limits? How can digital ads help a fundraising email perform better? How can they help you build a messaging strategy, or turn out the right voters? What options lie beyond Facebook and Google? How can careful targeting help stretch a thin budget? And, how do you create an “illusion of ubiquity”? We’ll dive into these topics and more, inviting participants to share their own creative digital advertising experiments.
Trainers: Colin Delany
Manager Confessions: Challenges and Lessons Learned from the Frontlines
Professional Development Training, Training; Fri, 07/14/2023 - 09:00am (Central), PDR #2
“If you’re comfortable while you’re doin’ it, you’re probably doin’ it wrong.” If you scoured every Ted Lasso episode for lessons on management, this session is for you. Experienced managers will talk about their biggest challenges from the last year, what they learned, and the importance of management as a skill set—not just a job title. Then we’ll have space to discuss challenges and concerns in your own management jobs. Whether you’re new to management or have been in a role for years, this session will provide a safe space to discuss your questions and challenges with other managers.
Trainers: Malinda Frevert, Yumhee Park
Equitable Hiring Strategies for Progressive Groups
Professional Development Training, Training; Fri, 07/14/2023 - 09:00am (Central), Williford B
Building on Progressive Pipeline’s work to recruit and support underrepresented political staffers, we’ll share actionable best practices to build equitable and effective hiring processes. You’ll learn how to write great job descriptions, get them in front of the right candidates and screen applications equitably. Whether you’re an HR professional, an organizational leader or an operations staffer, you’ll leave with tools you can implement to build a team that reflects the diversity of the progressive movement. If you’re looking for practical strategies to drive DEIJ at your organization, this training is for you!
Trainers: Michael Michaelson, Shripal Shah
Federal Judges 101: Advocating for Good Judges from Pipeline to Confirmation
Training; Fri, 07/14/2023 - 10:30am (Central), PDR #2
Now more than ever, we’re seeing the impact federal judges have on our day-to-day lives—and why it’s so important that we put as many great judges on the federal bench as possible who represent the diversity of our movements. But the federal judicial nominations process is weird and wonky, and it can feel hard to figure out where the key moments are to engage—and even harder to figure out how to get your people excited about the prospect or to ultimately ensure your movement is represented in Biden’s nominations. Building on decades of experience in the field, we’ll walk you through every step of the judicial nomination process and outline key opportunities and methods for engaging your community in the fight for fair courts.
Trainers: Cedric Lawson, Keith Thirion
Engagement Systems to Break Silos
Training; Fri, 07/14/2023 - 10:30am (Central), Williford A
Struggling with low engagement? Supporters not sticking around? Inter-team or inter-campaign conflict? Struggling to scale? Caught between too many tech tools? Data all over the place? Campaigner, technologist, and network weaver Jay Carmona has seen it all, and has created a simple diagramming and planning process that puts deep supporter engagement back at the center of both digital and organizing programs. We’ll learn how to walk in our supporters’ shoes and how to design a scaled journey forward that will narrow our plans, unite our teams, focus our tech, and inform our data architecture. Get ready for a participatory, visually-driven process that is built to work at all levels of an organization.
Trainers: Jay Carmona
Creating Impactful Livestream Events that Center Accessibility and Language Justice
Training; Fri, 07/14/2023 - 10:30am (Central), Williford B
Lights…camera…propel your base of supporters to action! Livestreaming your next organizing meeting, training or event is an essential part of digital outreach, whether it be on your website, YouTube, TikTok or Instagram Live. Join us to learn quick, easy tricks to make amazing graphics and animations and produce a livestream that people want to watch while also boosting engagement, potentially raising dollars, and growing your base. We’ll cover everything from choosing the best platform and equipment to meet your needs, to ensuring that the accessibility and language justice needs of your audience are centered from the start. We’ll also do a Q&A and share practical tips we have learned for both live actions and pre-planned events.
Trainers: Bob Bland, Jerónimo Saldaña
Using Time-tested Tactics to Evaluate and Boost Your Organizing
Training; Fri, 07/14/2023 - 10:30am (Central), Williford C
It’s no secret that organizing is hard work. Talking with people, creating relationships, and building leaders is what has, and will continue to, advance our movement. We’re at a pivotal moment where we know the importance of high-attention, short-term events like elections, voter registration pushes, and Census outreach. Our challenge is molding these moments into long-term power-building opportunities for our communities. This training will cover the basics of the “leaderful” organizing model—including assessments, one-on-ones and more—and how to bring them all together into an effective, power-building organizing program that identifies and develops leaders to help scale progressive movements.
Trainers: Harry Marino, Seth Pinckney
Crafting a Persuasive Message: Using Rapid Pre-testing to Iterate Quickly
Training; Fri, 07/14/2023 - 10:30am (Central), Waldorf
More than 60% of political campaign budgets are spent on advertising. Unfortunately, we struggle to know whether our message actually persuades. Many campaigns rely on social media metrics to get feedback, but these only measure clicks and shares, which is not the same as persuasion. In this training, we will teach you about the differences between pre/post-testing, A/B testing and RCT testing. Then we’ll show you how to use RCT rapid pre-testing to develop a persuasive message. Attendees will break into small groups to craft messages to respond to a Republican attack, utilizing race class narrative and other messaging tools. We will then launch a rapid pre-test of the messages and send results out to participants the following day.
Trainers: Taylar Harrington, Jason Toups
Conversational AI and SEO for Changing Hearts and Minds
Training; Fri, 07/14/2023 - 10:30am (Central), Astoria
What if you could be more effective at reaching people earlier in their persuasion window at the exact moment they needed it? After a friend shared a piece of disinformation? Or as they look for answers after a major event? Learn how to leverage conversational AI and SEO to influence people during moments of personal persuasion windows while defeating disinformation and oppositional narratives that often dominate online spaces. We have the opportunity to leverage available tools and tech to make a significant difference in fighting the spread of disinformation and fascism by influencing the content and answers that people are consuming in the moments in which they’re most likely to be persuaded.
Trainers: Britt Bischoff
Data Storytelling: Building Your Messages with Data
Training; Fri, 07/14/2023 - 01:30pm (Central), Williford C
What if you could use your data to better inform your creative campaigns? Content is most impactful when its strategy is built around a deep understanding of your audience. But, outreach strategy teams often struggle to plan around this complete picture and never fully realize the potential of their comms. Many communications professionals have an understanding of how to measure content performance with data but not necessarily how to leverage data in the development of their message. During this workshop, we’ll explore how teams plan audience experiences, and how to use marketing tools to maximize engagement. We’ll dive into use cases and how systems integrations can support those goals and leverage advanced capabilities like automation.
Trainers: Stefan Byrd-Krueger
Civic Engagement Workshop: Identifying Challenges and Solutions in Organizing
Training; Fri, 07/14/2023 - 01:30pm (Central), PDR #2
Successful organizing work has challenges—from voter turnout to down-ballot drop-off to volunteer recruitment. We need to address these challenges if we want to keep winning elections. In this hands-on workshop, participants will break out into small groups to ideate creative solutions to chronic civic engagement challenges, with an eye towards scalability, impact and cost-effectiveness. We’ll break down problems to focus on the barriers most amenable to creative solutions. This workshop is the place to explore ideas that previously seemed impossible. Participants will leave the session with new strategies to try in their communities.
Trainers: Ani Kelemdjian, Andrea Vasquez
Social Media: How to Slay and Not Flop
Training; Fri, 07/14/2023 - 01:30pm (Central), Astoria
Learn how to utilize social media in a strategic, effective and not cringey way. How does one communicate and more importantly, garner engagement on platforms on Instagram vs Twitter? Is it worth investing time into understanding opportunity on emerging platforms like TikTok? What is BeReal and should I be using it? The online space is continuously evolving and the way we use it should too. Participants from this panel will come away with the knowledge of how to be creative, authentic and harness the power of online platforms.
Trainers: Annie Wu Henry, Amelia Montooth
Bridging the Gap Between Impacted Families and Community Activists
Training; Fri, 07/14/2023 - 01:30pm (Central), Waldorf
Heart-wrenching murders have sparked protests across the country. The need to eradicate state-sanctioned violence is at an all-time high, and developing a coalition of impacted families and grassroots groups is the order of the day to eradicate state-sanctioned violence. In this training, we’ll discuss how to empower and heal our communities impacted by police violence and how to affect policy change as a coalition that shares resources, information, and campaign strategy.
Trainers: George Galvis, Cephus "Uncle Bobby" Johnson
Stand and Deliver: Email Deliverability, Sender Reputation and You
Training; Fri, 07/14/2023 - 01:30pm (Central), Williford A
Deliverability is the most important facet of any email program. You can have the smartest strategy, the most impactful creative and the most compelling ask; but none of that will matter if your email goes straight into the spam folder. But having a strong email sender reputation is harder than ever, especially with spam filtration becoming more rigorous, strenuous and algorithmic. How do you build and maintain a strong email sender reputation? How even is sender reputation determined? Does your CRM matter? Does your sender domain? What are some proven strategies to make sure your most impactful emails get to where they’re needed when they need to get there? This training will answer all of those questions—and more.
Trainers: Audrey Glaser, Damien Shirley
From Lead Ads to Outreach: List Building Using Meta Ads and Zapier
Training; Fri, 07/14/2023 - 01:30pm (Central), Williford B
Running digital ads on Meta is one of the most cost-effective ways to grow your list and begin moving your audience from online to offline action. But too often, as organizers and campaigners, we get stuck in the weeds trying to keep data organized and follow up quickly, especially when we’re on a tight budget. In this ads-to-outreach crash course, we’ll cover first how to create easy signup forms with ads to help you generate the right leads for your campaign, how to design and move your leads with Zapier into your data system or an easy-to-use spreadsheet template to help your team manage follow-up and visualize data, and how to do effective outreach for your new leads.
Trainers: Giovanni Bravo Ruiz, Tami Lunan
Your New AI Intern: How to Navigate Chat GPT for Texting
Training; Fri, 07/14/2023 - 02:45pm (Central), Williford B
Who is texting me? Are they even human? Does it matter? Sure, texting is fast, efficient and cost-effective, but who is on the other end? Join us to learn how Chat GPT can change your texting skills, habits and campaigns. We’ll cover what AI tools are and how to use Chat GPT to your progressive advantage as well as tips and tricks to keep your message fresh and relevant.
Trainers: Lloyd Cotler, Tamilla Mirzoyeva
2024 Starts Here: Supercharge Your Digital Fundraising with ActBlue and Sophie Ota
Training; Fri, 07/14/2023 - 02:45pm (Central), Williford C
When we hear ’23, we think ’24. Join ActBlue and Sophie Ota, former Digital Director for John Fetterman’s historic U.S. Senate campaign, to examine recent digital trends, dive into crafting a strong fundraising ask, and explore fundraising tips and best practices. Participants will leave with an understanding of how to supercharge their digital fundraising programs for the 2024 cycle and beyond.
Led by: Camryn Hicks, Sophie Ota
Prioritizing Accessibility in Advocacy
Training; Fri, 07/14/2023 - 02:45pm (Central), Waldorf
Prioritizing accessibility is critical to addressing ableism in both our advocacy and the systems we are working to change. People with disabilities make up 1 of 4 adults in the United States. But our country’s systems of communication, transportation, work and democracy were too often built without disabled people in mind and create barriers that exclude millions in our communities. Join this training on accessibility in advocacy to learn practical and meaningful ways to make your work more accessible and inclusive of the diverse disability community.
Trainers: Alexia Kemerling
2023 Social Media Platforms: Beyond the Big 5
Training; Fri, 07/14/2023 - 02:45pm (Central), Astoria
With the increased chaos in the Twitter world, it seems like every week new social media platforms are appearing on the scene. Which ones should you be using? How do you even decide which to try? Join us for this discussion of how to choose which platforms to prioritize—and get some useful information about the fediverse platforms (aka Mastodon), BeReal, T2 and more.
Trainers: Beth Becker, Rosemari Ochoa
How to Build a Powerful Deep Canvass Program
Training; Fri, 07/14/2023 - 02:45pm (Central), PDR #2
Deep canvassing is the only field tactic that has been found, through extensive study, to change voter attitudes and behavior long-term, both in person and on the phone. Join us to learn more about the latest in deep canvassing and to receive training on the aspects of how to build a power-building and persuasion program. We’ll share key case studies that demonstrate how deep canvass programs have been built to create change and build power on a variety of issues and contexts.
Trainers: Drew Frye, Heather Schmucker
Winning Jobs Narrative: Using Values Based Economic Messaging to Win
Training; Fri, 07/14/2023 - 02:45pm (Central), Williford A
Working people decide who holds power in this country. The existential challenge facing Democrats is that we’ve been losing strength with these voters, particularly non-college voters, cross-race and geography. The Winning Jobs Narrative Project, launched in 2021, focused on creating effective, values-based economic messages that increase support for policies and candidates. Based on our research, we have created an easy-to-implement guide on how to communicate effectively with working people. We’ll go over the guide including specific messaging examples and a narrative checklist for you to implement in your own work.
Trainers: Bobby Clark, Melissa Morales
How to Build Your Email List Ethically and Sustainably
Training; Sat, 07/15/2023 - 09:00am (Central), Astoria
Every campaign and issue-advocacy organization needs to recruit new donors, supporters and volunteers; and having an effective and ethical list-building strategy can save your team time, energy and money. In this training, we’ll discuss effective tactics you can employ to build your email list ethically and sustainably, including digital advertising, social media, internet communities, online actions, data modeling and even signup notebooks at your reception desk. We’ll also cover how to avoid common pitfalls like spam, list swaps and passive storytelling.
Trainers: Will Easton, Craig Grella
The Long Game: How to Organize and Win in Rural America
Training; Sat, 07/15/2023 - 09:00am (Central), PDR #2
Too often, rural races (especially in red states) are under-resourced because they’ve been deemed “unwinnable” in one cycle. But we need to look at the long game. In this training, we’ll discuss how to develop and deploy messages that resonate and fundraising techniques that work in rural communities. We’ll cover how to identify progressive organizers and create a boots-on-the-ground approach for reaching rural voters. We’ll also talk about how to keep going in rural America if winning in one cycle doesn’t seem possible.
Trainers: Jess Piper
Golden Moments: Working with the Media to Enhance Your Campaign
Training; Sat, 07/15/2023 - 09:00am (Central), Williford A
Working with the media at the right place at the right time can take a golden moment to the next level and raise community awareness of your campaign in a massive way. In this training, you will learn strategies to communicate with the media, develop relationships and keep the media engaged with your campaign. We’ll show you how to create an effective media advisory and press release. You’ll also learn and practice ways to communicate your message to the media when you are interviewed for TV, radio, online or print media. This training is for those who are new to working with the media as well as experienced media relations practitioners.
Trainers: Laila Dalton, Bill Whitmire
Campaign Disability: Making Your Social Media and Comms Accessible
Training; Sat, 07/15/2023 - 09:00am (Central), Waldorf
Every day, progressive organizations and campaigns craft great content to reach folks in their community and fight for change. But, this content is too often not created with accessibility in mind. In this session, we will approach accessibility in communications through language, color and images. We will look at how all three come together in social media and work together to design a social media tool kit that is accessible to all audiences.
Trainers: Jessica Olson
Digital Ads from Soup to Nuts: Persuasion and Mobilization Campaigns that Win
Training; Sat, 07/15/2023 - 09:00am (Central), Williford B
Working on digital advertising can feel like playing whack-a-mole with new formats, channels and restrictions every cycle. In this training, we will review the benefits and limitations of the top channels and formats; discuss how to use audience research to build media plans and how to design creative that gets results; go over effective QA processes and show you how to report and optimize once your ads are running. We’ll also offer best practices from elections up and down the ballot and across the country. Every participant, whether they are “hand-on-keyboard” executors or strategists, will come away with a better understanding of what questions to ask and what to look for in strong digital ad campaigns.
Trainers: A.J. Carrillo, Michael O'Meara
Centering Race to Build Narrative Power
Training; Sat, 07/15/2023 - 09:00am (Central), Williford C
As both progressive & regressive movements have shown, we only win by strategically (re)claiming, deploying and making common our narrative of both problem and solution. Arguably, progressive movements don’t always have strong processes for cohesive online/offline engagement. In this training, we’ll explore how to strategically advance a progressive, intersectional narrative deeply connected to and working with communities to shift the political and ideological environments toward long-term structural change.
Trainers: Dr. Charlene Sinclair
How Digital Organizing Can Turn Community Organizers into Community Influencers
Training; Sat, 07/15/2023 - 02:30pm (Central), Astoria
While a lot has been said about what happened during the most recent midterm elections in Texas, we have not heard enough about what grassroots organizers in Harris County did to galvanize the second-largest midterm election turnout in 30 years. Join us to learn four critical digital organizing tactics that will turn community organizers into community influencers to make a historic impact in the next election.
Trainers: Jess Moore Matthews, Chris Valdez
Beyond Land Acknowledgement: Moving from Optical Allyship to Action
Training; Sat, 07/15/2023 - 02:30pm (Central), PDR #2
After hearing a land acknowledgment statement, do you ever find yourself asking, “Now what?” Land acknowledgment is growing in popularity, yet it often functions as optical allyship. Since releasing a guide to land acknowledgment in 2019, Native Governance Center (NGC) has received hundreds of inquiries from people wanting help. Most of these inquiries have focused on verbiage, rather than action steps for supporting Indigenous communities. In response, NGC created a new action-planning approach. In this session, you’ll learn why land acknowledgment can be problematic. You’ll engage in small and large group activities to learn how to design meaningful action steps. Finally, you’ll have a chance to begin creating your own action plan.
Trainers: Wayne Ducheneaux, Jessica Glidden
Projecting Power: Making Visuals Part of Campaign Strategy
Training; Sat, 07/15/2023 - 02:30pm (Central), Williford B
Whether or not we realize it, our understanding of social movements is shaped by the images we see of them. Visual storytelling is one of the main ways movements communicate with our targets, the broader public and our own members. Often we struggle to plan and create visuals as part of a broader strategy. This training will help you make a plan to create the images we need to win, when we need them. We’ll dig into how to create a visually rich movement culture, how to use photography, action staging, and other forms of imagery-making to meet campaign needs, and how planning visuals can bridge traditional comms/organizing silos.
Trainers: Rachel Schragis, Josh Yoder
Standing in the Gap: Organizing Joy When Policy Fails
Training; Sat, 07/15/2023 - 02:30pm (Central), Williford A
When policy fails to support thriving communities, particularly in neighborhoods being gentrified, how can social justice organizations step in? Using a case study in East Liberty, Pennsylvania, we’ll talk about how to center joy and community in the midst of efforts to displace and exclude marginalized people from changing neighborhoods and communities.
Trainers: Jasmine Green
How to Organize Online (Even if You Don't Want to)—and Win
Training; Sat, 07/15/2023 - 02:30pm (Central), Waldorf
In 2020, every facet of U.S. life changed and organizers were forced to take their offline efforts online. Three years later, where have things landed? In this session we’ll follow the work of ACCE-LA (The Alliance of Californians for Community Empowerment–Los Angeles), a grassroots organization that was forced to go digital in 2020. Despite all odds, they tripled their membership, elected their people into office and won a city-wide eviction moratorium. This case study will trace the journey this member-led organization took from in-person, direct actions to flooding public comment spaces on Zoom, organizing communities on WhatsApp, and creating digital spaces that support real relationships and wield enough force to move decision-makers.
Trainers: Joe Delgado, Shireen Nori
Small and Steady Wins the Race: Microstorytelling for Campaigns
Training; Sat, 07/15/2023 - 03:45pm (Central), Williford A
When amassing content for the long haul, it’s time to think smaller. Powerful, memorable stories don’t require massive monitors, video shoots and thousands of dollars: instead, mobilize 100 supporters to tell a tale in 15-second segments. Not every piece of content needs to belabor the issues. You can create tweets, teasers and small pitches that capture the mood, spirit and flavor of your campaign. Microstorytelling is scalable, sustainable, phone-based and makes digital organizing a group effort rather than a losing battle for a few tired staffers. Just as we ask folks to chip in small amounts like $5 or $10, we should feel comfortable asking them to dedicate 15, 30, or 60 seconds to amplify your impact.
Trainers: Janani Sreenivasan
Interactive Activism: How to Create Fun and Engaging Workshops
Training; Sat, 07/15/2023 - 03:45pm (Central), PDR #2
Training and educating are key components of organizing and advocacy work; but to keep organizers and volunteers coming to your events, they need to be fun and engaging. But how do you make trainings fun? How do you move away from panels and lectures and into engaging, thought-provoking, interactive sessions? During this training, which we promise will be fun, we’ll walk you through climate education examples of how to meaningfully incorporate games, music, art and other activities into your events. We’ll share both in-person and virtual options.
Trainers: Alaura Carter, Jill Leaness
From Training to Trending: How to Build and Activate a Team of Trusted Messengers
Training; Sat, 07/15/2023 - 03:45pm (Central), Astoria
Whether you’re trying to get out the vote, invite people to join a rally or collecting petition signatures, a grassroots social media team that is inclusive of all communities is your key to success. By learning how to build, train and activate a diverse team of trusted messengers to mobilize their personal networks using our tried and true best practices, you can reach an exponential number of people you won’t find on your own targeted list. Creating a low barrier to entry volunteer role for your supporters not only grows your base, it expands the communities you are able to reach. Let us show you how to build your team using recruitment tactics, volunteer trainings and ways to distribute messaging toolkits.
Trainers: Gabriela Diaz, Lisa Hendricks
Religiously Unaffiliated: Understanding and Engaging the "Nones"
Training; Sat, 07/15/2023 - 03:45pm (Central), Williford B
Religiously unaffiliated Americans, or the “nones,” are the fastest growing religious demographic in the nation—now representing nearly one-third of Americans and nearly 40% of millennials and Gen Z. But this population is stigmatized, overlooked and misunderstood despite its enormous potential as a voting constituency. Learn everything you need to know about the nones: their very diverse demographics; their voting behavior; how to reach and activate them; and how to be more inclusive of this constituency, including how to avoid common missteps and pitfalls that further marginalize them.
Trainers: Sarah Levin, Juhem Navarro-Rivera
Someone Always Calls the Cops: When Karen or Chad Dials 911 on Your Canvassers
Training; Sat, 07/15/2023 - 03:45pm (Central), Waldorf
Canvassing is protected First Amendment free speech, but that doesn’t stop residents from calling the cops on your team for canvassing while Black or Brown. And, unfortunately, it doesn’t usually stop the cops either. In this session, we’ll share three steps to support canvassers and keep the campaign strong and safe, without reverting to savior mode.
Trainers: Aaron McCall, Mira Weinstein