Communications

Posted by | May 5, 2017
Messaging 101: The Art and Science of Creating Powerful Messages

Creating powerful campaign messages is both a science and an art. The science is making sure the messages serve the campaign goal and overall strategy. We'll help you get clarity...

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Posted by | May 5, 2017
Baptism by Fire: Advanced On-Camera Media Training

Organizers are our secret weapon in the #resistencia. We know our communities best and deserve to be on the front lines of our movement, telling our own stories. We must...

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Posted by | May 5, 2017
Diversity is for White People: Strategies for Organizing against White Supremacist Violence

'Diversity,' 'tolerance,' and 'white privilege' are all terms that keep white people pacified within a system of violence that requires diversification and modification rather than radical shifts toward equity or...

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Posted by | May 5, 2017
Master Class: Hustle

Hustle is the leading peer-to-peer messaging tool used by campaigns and nonprofits around the country. Most recently Hustle has worked with groups like Sanders for President, Planned Parenthood, Everytown for...

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Posted by | May 5, 2017
Our Brand is Not in Crisis! How to Prevent or Survive a Media Mistake and Deal with Fake News in your Campaign

With the current administration's daily attacks against progressives and their causes—and its supporters’ use of "fake news" to incite action—it is imperative that we learn to exist in a crisis-ready...

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Posted by | May 5, 2017
How to Turn a Social Media Moment into a Traditional Media News Story (and Get Funding for It!)

You're at Netroots, so we already know you can put together killer social media campaigns. But before you bask in your digital glory, do you also leverage your social media...

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Posted by | May 5, 2017
How to Make Political Ads Not Look Like Political Ads

This training will touch on how award-winning advertisements like Echo, Cards Against Insanity, Tasty, and Sold to the Highest Bidder came about, impressing that it's possible to execute smart, creative...

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Posted by | May 5, 2017
Storytelling as a Tool for Change

Our organizations are committed to making the world a better place, yet we often struggle to communicate our vision and mobilize people around it. Storytelling can help bridge the disconnect...

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Posted by | May 5, 2017
Strategic Communications: Connecting through Emotions and Values

As progressives, our instinct is too often to bring facts and figures to a feelings fight. Truman Project's nationwide organization of veterans, policy experts, and political professionals arguing for a...

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Posted by | May 5, 2017
Harnessing the Power of Digital-first Content

The message matters, but so does how and where we tell the message. During the 2016 cycle, the digital team behind Chuck Schumer's reelection campaign found that digitally optimized ads...

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