Advanced Digital Organizing

Posted by | May 5, 2017
Lock It Up: How to Secure Your Website Against the Internet’s Wretched Hive of Scum and Villainy

Ransomware. Viruses. Data breaches. Phishing emails. Website defacement. Ad network hijacking. These are just some of the cyber threats that every progressive organizer, campaign, and nonprofit needs to be aware...

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Posted by | May 5, 2017
Democratizing Digital Ad Tech to Empower Campaigns Up and Down the Ballot Using DemocraticAds.com

DemocraticAds.com brings the targeting technology from the presidential and federal level down to the most local of races. Down-ballot candidates and issue campaigns should be empowered to utilize the same...

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Posted by | May 5, 2017
Digital Advertising Dos and Don’ts

From advertising on social media to voter-targeted display and pre-roll, the world of digital advertising continues to evolve and get more complex—but also more effective. Digital advertising experts at Bully...

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Posted by | May 5, 2017
The Digital Lab: Better Outreach through Email Testing

Every email list is different, so how do you know what messaging will motivate your supporters the most? What subject lines will grab their attention? Which email layout will get...

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Posted by | May 5, 2017
How to Win the Internet and Influence People

Digital-driven movements succeed through the power of people. Dale Carnegie was right: It's important to make friends in order to persuade people effectively. The game has changed and a reality...

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Posted by | May 5, 2017
Coding as Activism: How to Write Apps with NGP and VAN

NGP and VAN are widely used by tens of thousands of Democratic candidates, progressive organizations, and labor unions. Both apps have robust APIs, making it easy to develop new apps...

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Posted by | May 5, 2017
SMS Outreach: What Works, What Doesn’t, and What’s a Waste of Your Time and Money

The hottest new tactic of the 2016 election cycle was peer-to-peer texting. It's a powerful, scalable, and cost-effective organizing tactic that can complement both field and digital programs. But do...

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Posted by | May 5, 2017
Beyond Email: The Future of Digital Organizing and Advocacy

In a rapidly changing world, digital organizing is constantly changing. Just a few years ago, having a website was revolutionary. Now, we often struggle to maintain engagement as best practices...

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