I'm a strategist helping young candidates running for office. Was the Campaign Manager for Sara Innamorato: successfully lead her primary run for Pennsylvania State Representative to victory. I was also a Senior Strategist at Deeplocal and a Senior Content Strategist at Big Spaceship, both marketing and ad agencies. My expertise focuses on digital, social media, and political strategy with specializations in video, influencers, and rapid response messaging. In 2010, I was awarded a two-year long Research Fellowship with the University of Pittsburgh and wrote a thesis on Internet Culture and New Media titled LOLs, Lulz, and ROFL: The Culture, Fun, and Serious Business of Internet Memes. My research has been featured in the Pittsburgh Post Gazette, and I've lectured on the subject at multiple conferences.