Training

Posted by | April 14, 2015
No Jedi Mind Tricks Needed: Harnessing the Power of Narrative

Progressives too often lead campaign messages with facts, policy abstractions or the problem itself, losing the public's attention and failing to move anyone to action. The solution is to ground...

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Posted by | April 14, 2015
Video Shorts: Picking the Story that’s Right for Your Cause

Using media is a must for activists. But how do you select the best story to catalyze action? Do you want to bring people of different perspectives together, or drive...

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Posted by | April 14, 2015
Presence and Authenticity: The Key to Being a Media Star

Media appearances are performances. To be a good performer, one needs tools and techniques. This session will teach the tools and techniques used by professional actors to create star presence....

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Posted by | April 14, 2015
Saving Millions with Earned Media: How to Organize Kick-Ass Press Events and Get Your Campaign Covered

Earned media can be one of the most important (free) resources on your campaign, especially when you are strapped for cash. Our exercise-based curriculum will help you learn hands-on how...

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Posted by | April 14, 2015
How to Get Media and Breakthrough on Your Issue

The media landscape is changing dramatically and getting more crowded by the minute. How do we breakout, breakthrough and win in this competitive landscape? Creative integrated (earned, paid, social) campaigns...

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Posted by | April 14, 2015
How to Get Coverage in Spanish Language Media

Spanish language media outlets are springing up throughout the country, and if your issue or candidate is not appearing in these outlets, you're not communicating with a significant and important...

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Posted by | April 14, 2015
¡Se habla Español! Creating a Successful Bilingual Campaign

All successful campaigns share some basic elements that help you win, but if you are running a bilingual campaign, there are important steps to take to help you engage Spanish-speakers...

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Posted by | April 14, 2015
We’re Not Upworthy: Social Media for Organizations With No Money, Time or Resources

Social media can be a fickle and frustrating beast, especially for organizations that don’t have a lot (or any) money, staff or time to put into mastering its constantly changing...

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Posted by | April 14, 2015
Problem, Platform, Program: Developing a Successful Campaign Strategy for Issue Advocacy

So you want to make a difference. Now what? This training will help you develop a common vocabulary and methodology to put together a winning campaign strategy. We’ll help you...

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Posted by | April 14, 2015
7 Legal Rules for Online Advocacy That Everyone Should Know

Can a c3 lose its tax status over a careless tweet? What happens when a politician “likes” your organization’s Facebook page? Social media can help an organization shape public policy,...

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