Proposed training for Netroots Nation 2019Crisis communications is usually viewed as responding to negative events, but the same principles apply to situations you can leverage to advance your cause. Progressive advocates and candidates can expect that they will have strategic, but unexpected opportunities to engage in the public conversation and change how people approach their issues. ReThink Media has worked for 8 years with Muslim, Arab, Sikh, & South Asian communities to coordinate a collaborative communications approach to crisis response incidents. We'll guide participants through an hour-by-hour crisis of opportunity simulation. Participants will walk through every action they would take in response to the developing story and how they can shape the media narrative.