The Bernie Digital Media Model

The Bernie Digital Media Model

Session Type(s): Training

Training Tag(s): Intermediate Online Organizing

Starts: Saturday, Aug. 20 2:00 PM (Eastern)

Ends: Saturday, Aug. 20 3:00 PM (Eastern)

Room: 326

There is a large focus year after year on paid media and paid digital media, but our movement and Democrats writ large tend not to focus on the importance of investing in consistent, constant organic social content as a means of political education, engagement, and activation. Hear from two members of Bernie’s digital media team on how we employed digital content in the 2020 presidential primary, the 2020 general election, and in the months and years since. You’ll learn how you can duplicate elements of their model and approach in your own work.