How to Structure Email Audiences to Increase Engagement

How to Structure Email Audiences to Increase Engagement

Session Type(s): Training

Training Tag(s): Intermediate Online Organizing

Starts: Thursday, Aug. 18 11:00 AM (Eastern)

Ends: Thursday, Aug. 18 12:00 PM (Eastern)

Room: 327

Email programs can no longer depend on open rates as the guiding metric for building audiences. Learn how to tap into the data we have at our fingertips to structure and analyze digital audiences through an organizing lens to help increase email program engagement and navigate your way through the AppleMail iOS dilemma.

Moderator

Rylie Cooper

Rylie

Rylie (they/she) is a Pennsylvania native and an organizer at heart. With over 6 years of combined field and digital experience, they have worked with candidates and organizations across the country on everything from email production and audience strategy to rural organizing and community building.