How to Structure Email Audiences to Increase Engagement
Session Type(s): Training
Training Tag(s): Intermediate Online Organizing
Starts: Thursday, Aug. 18 11:00 AM (Eastern)
Ends: Thursday, Aug. 18 12:00 PM (Eastern)
Room: 327
Email programs can no longer depend on open rates as the guiding metric for building audiences. Learn how to tap into the data we have at our fingertips to structure and analyze digital audiences through an organizing lens to help increase email program engagement and navigate your way through the AppleMail iOS dilemma.
Moderator
Rylie Cooper
Rylie (they/she) is a Pennsylvania native and an organizer at heart. With over 6 years of combined field and digital experience, they have worked with candidates and organizations across the country on everything from email production and audience strategy to rural organizing and community building.