Building a Broadcast Text Program for Mass Mobilization

Building a Broadcast Text Program for Mass Mobilization

Session Type(s): Training

Training Tag(s): Experienced Online Organizing

Join us for a training on how an innovative broadcast texting program can help mobilize constituents to drive direct action, make their voice heard, and effect change. We’ll cover how to drive conversions using both SMS broadcast text and peer-to-peer tactics, how to effectively use SMS and MMS to educate your community, and how to use SMS creatively—from incorporating custom data into your broadcasts, using keyword opt-ins, and micro-targeting for groups.

Trainers